The first half of this advertisement describes how the hero and heroine meet, know each other, fall in love and what happens in the process. The promo always runs through the theme of "7 beautiful days" of the new cherry blossom, with 7 as the time node, telling four short stories: 7 seconds (some are very happy, 7 seconds is enough); 7 minutes (you think the movie is good after only 7 minutes? Right); 7 hours (I have worked hard for 7 years, just eat until 7 minutes full, and I will regret eating too much or eating too little); 7 days (the beauty of cherry blossoms, from blooming to withering, the cycle is 7 days).
The second half of the promo directly jumps to the brand promotion theme of Cherry Blossom Festival 7-the picture of the heroine holding a new cherry blossom pattern, once again reminding the audience of the brand creativity of this cherry blossom season. At the end of the video, the new product was unveiled directly, highlighting the brand characteristics of this season and creating the exclusive image of Sakura No.7 brand.
City coffee, video advertising, is a promotional film with the theme of seasonal characteristics and new products of the same paragraph, which should be timely. Taking the love story as the main tone of the whole film is even sweeter and warmer. Beautiful scenery+love, in line with the slogan of the city coffee brand, in line with the brand's consistent advertising methods, inspired by specific seasons, is the biggest highlight of this advertisement.
Well, after reading the advertising copy of coffee in this city, do you also want a story about cherry blossoms? Think about the brand you are responsible for.
Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).