Coubertin borrowed this sentence and used it in the Olympic movement. 19 13 was approved by the IOC, and 1920 was officially recognized as the Olympic motto by the IOC. It was first used in the Antwerp Olympic Games and became a part of the Olympic symbol. Since then, the Latin words of the Olympic motto "Citius, Artius, Fortius" have appeared in various publications of the International Olympic Committee. The Olympic motto fully expresses the spirit of continuous progress and never-ending struggle advocated by the Olympic Movement. Although there are only six short words, its meaning is very rich. It not only means not to be afraid of strong players and dare to win in competitive sports, but also encourages people to be unwilling to be mediocre in their own lives and work, always full of vitality, keep forging ahead, surpass themselves and exert their potential to the limit.
Rogge put forward a new Olympic motto when he took office: "Cleaner, more humane and more United".
"Cleaner" embodies the firm belief of human beings to carry forward sports ethics and the determination to maintain fair competition in the Olympic movement;
"More humanity" is the persistent pursuit of the highest ideal of human nature, and the value, dignity and strength of human beings will be perfectly reflected and enhanced;
"More unity" is the deep call of mankind for the ideal of Olympic peace, which endows members of the Olympic family with unprecedented unity to promote the peace and development of human society in the new century.
The new Olympic motto represents people-oriented, fair competition, civilization progress, unity and the progress of the Olympic movement in the new century.
Direction, man's all-round development is the soul of the new motto.
Fair competition, honesty
The principle of "three publics": the cornerstone of the Olympic spirit
The principles of openness, fairness and justice have played an escort role for the Olympic spirit of "Faster, Higher and Stronger", making the world's best athletes stand convincingly under the five-ring flag.
The slogan is "What matters is participation, not victory." It is understood that before the 1984 Los Angeles Olympic Games, it was not common to put forward slogans for an Olympic Games. "Give play to your role in history" is the slogan that organizers encourage local residents in publicity activities. Due to the lack of systematic organization and awareness of active publicity, these publicity activities are ineffective. However, from the beginning of this Olympic Games, slogan, as an important symbolic core content of an Olympic Games, has been paid more and more attention by the International Olympic Committee and the host city.
1992 The Barcelona Olympic Games in Spain is an unprecedented happy reunion of the Olympic family in the world. After the Moscow Olympic Games and the Los Angeles Olympic Games were boycotted by the United States and the Soviet Union, and the 1988 Seoul Olympic Games was boycotted by North Korea, the modern Olympic Games finally ushered in a happy reunion after years of low tide. Barcelona Olympic Games loudly shouted the slogan of "forever friends", which not only emphasized the eternal theme of friendship and peace in the Olympic spirit, but also expressed the expectations and aspirations of people all over the world, trying to give Barcelona Olympic Games a glorious historical position.
The slogan "Share the Olympic Spirit" of the Sydney Olympic Games in Australia was put forward by Sydney in 1992. At that time, Sydney was in Tibet. What happened? Do you want to eat fresh scabbard purple velvet? What is the value of squid? The Sydney Olympic Games ended in 2000. Amazingly, since Sydney's Olympic bid, "sharing the Olympic spirit" has almost become the spiritual leader of the Sydney Olympic Games. Inspired and inspired a series of activities such as visual design and image promotion of the Sydney Olympic Games, and made great contributions to shaping the overall image of the Sydney Olympic Games.
From 65438 to 0995, Salt Lake City of the United States won the right to host the 2002 Winter Olympic Games, but Salt Lake City immediately fell into an endless bidding scandal. After the departure of the chairman of its organizing committee, the newly appointed chairman of the organizing committee of Salt Lake City believes that it is urgent to re-establish and correct the public image of the Salt Lake City Winter Olympics. It is against this background that the slogan "light the fire" came onto the stage. "Flame" is a symbol of justice and purity, and the burning "flame" in the heart is of course a metaphor for the inner heart of justice in this Winter Olympics. "Light a fire in my heart" was also written as the anthem of this Olympic Games and became the theme of its opening ceremony as a design concept.
"Light the fire in your heart" is a very successful slogan case in modern Olympic history: this slogan is not only profound, passionate and touching, but also provides a powerful visual expression, which provides a good guidance for various Olympic practices and has made great contributions to establishing the public image of the Olympic Games. "Light a fire in your heart" is regarded by the International Olympic Committee as the most successful Olympic slogan in history.
At the Athens Olympic Games held in 2004, the Greeks enthusiastically and proudly shouted the slogan "WelcomeHome". This not only includes the most sincere and warmest welcome of the Athens Olympic Games to all members of the global Olympic family, but also fully expresses the joy and pride of Greece's return to the Olympic Games as the birthplace of the Olympic Games.