1 First of all, we need to tap the selling points of the new year's goods themselves, such as cheap, convenient delivery, decent packaging, suitable for all ages and so on.
2. Directly hit the needs of users; For example, the gift is decent, easy to carry, big brand and cheap.
Expression form
In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.
Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time pay attention to highlighting the key points in the application of copywriting, not too fancy.
Exhibition posters are mainly used to promote exhibitions and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect.
How to write the poster design scheme? As follows:
1. headline, followed by subtitle, organizer, organizer: the headline should be attractive and have a strong impact.
2. Purpose of the activity: arouse people's interest.
3. Active object: combined with adaptive object.
4. Activity time: clearly marked.
5. Location: clearly marked.
6. Activity preparation (to be determined): Make it clear and avoid deviation.
7. Publicity method: maximum attraction.
8. Capital budget: It is best to control the whole activity within the budget.
If it is a competition, increase the award design, scoring standards and entry requirements.
Design is a process of conveying an idea through reasonable planning, careful planning and various forms of feelings. The most basic and main creative activity for human beings to transform the world, create civilization and create material and spiritual wealth through labor is creation. Design is the pre-planning of creative activities, and the planning technology and process of any creative activities can be understood as design.
What are the conception methods of poster design? ① Full visual impact. ② The content expressed in the poster should be refined, and the main appeal points should be grasped. Don't have too much content in the poster. Generally, pictures are the mainstay, supplemented by copywriting, and the theme font must be eye-catching. Composition method is the composition method of picture elements. Broadly speaking, it refers to the situation that images or symbols occupy space. ① Surrounding pictures. Rotate and diverge around a center. Or a combination of patterns arranged in a circumferential manner. It's called a circumgraph. ② Central symmetry graph. A symmetric graph with a central vertical axis or a horizontal axis or a central point is called a central symmetric graph. ③ Diagonal balance diagram. Have a strong sense of movement. A picture in which the main image is diagonally distributed is called a diagonally balanced picture. ④ Scatter balance diagram. The theme images are scattered in size. Or distributed on the screen according to C-shape, S-shape, etc. And form a certain spatial perspective feeling picture. This is called a decentralized equilibrium diagram. (5) plane repeat picture. There is almost no difference in the size of the theme image. Evenly dispersed or neatly arranged. A picture that produces a repetitive effect is called a plane repetitive picture. ⑥ Contrast symmetrical pictures. The picture is similar to symmetry, but it presents a patchwork contrast relationship (that is, poor contrast), so it forms a bright contrast picture, which is called contrast symmetry picture. ⑦ Balance the picture. The main image is in one corner of the picture and the auxiliary image is in the corresponding other corner. This is called a balanced diagram. ⑧ Central easy map. The center of the picture is relaxed, leaving a lot of blanks, and the images are scattered outside the center, which makes people daydream. This composition is called a central relaxation diagram. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.