It is a luxury car brand founded by Toyota Group Corporation on 1983 to make up for its vacancy in the luxury car sales market. As the leader of our second-tier luxury car brand in China, it has been competing with Cadillac. At the same time, it is also the only mythical well-known brand among the top three luxury brands in Japan (Lexus, finidi and Acura) that has no domestic market, but immediately crushes the enemy in word of mouth and transaction volume.
Since 1999, Lexus brand 1 1 year has been the number one luxury car sales in the United States. In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world.
Lexus initially took "passion for perfection" as its slogan in the United States, and later took "pursuit of perfection" as its marketing motto in countries and regions around the world. Until 20 13, its slogan was changed to "Amazing in Sports". 20 17 the Chinese definition of the new global brand image-"amazing experience" was officially announced.
The meaning of Lexus logo
Lexus was first introduced in North America, because the pronunciation of "Lexus" is similar to the word "Luxury" in English, which reminds people of the impression that the car is a luxury car. Lexus Lexus automobile trademark adopts the capital letter "L" of the automobile name "Lexus" and is surrounded by an ellipse on the outside of the "L". The ellipse represents the earth, which means that Lexus cars are all over the world.
According to the official statement of Toyota Motor Sales Company of the United States, the L letter surrounded by an ellipse is decorated according to an accurate mathematical formula, which took more than three designers and advertisers more than half a year to complete: this outstanding symbol defeated five design competition demonstrations.
1987, Molly Sanders, the head of Molly Designs Inc, spent three months making this unique ellipse and L, replacing the most promising version at first-an L that looks like a seagull's wing but has no circle.