It can quickly boost sales in a short time, get quick results, increase consumers' purchases, and have the greatest impact and temptation on consumers. It is the most common and effective promotion strategy adopted in direct discount promotion.

Step 2 buy and give

From the perspective of maintaining image, buying gifts is more decent. Gift-giving can create product differentiation and is a conventional promotion method. The specific method is to buy the goods in full and give the corresponding items to increase sales.

3. Membership promotion

At present, there are more and more shops promoting members. By purchasing a certain number of members, members of different levels can enjoy discounts on regular-priced products, which is long-term.

4. Special offer area

Every activity may have some accidents, such as government intervention, consumer complaints, participants' accidents and even sudden weather changes, which makes it impossible to continue outdoor promotion activities. Necessary human, material and financial preparations must be made for all possible accidents.

5. New product promotion

It is common for children's clothing stores to promote new products as soon as they are on the market. They mainly want to attract more customers in the peak season to increase the number of old customers. Most of them are in new brand stores. Generally, the promotion of new products is mainly to give small gifts, rather than direct discounts on new products.

6. Festival promotion

There are many festivals in China, which are good reasons for people to promote sales, such as Valentine's Day, March 8th Women's Day, National Day, Mother's Day, Teacher's Day, Dragon Boat Festival, Spring Festival, New Year's Day and so on. These are traditional festivals in China, because the consumption power has surged during this period, which is the golden age for children's wear sales.

7. Theme promotion

Theme promotion is to create a theme, and then launch promotional activities around the theme to make consumers feel that this is worthy of the name. Such as store celebrations, facade decoration, factory celebrations, holidays, etc. Everything happens for a reason, especially promotion, shady promotion can't arouse customers' sense of identity.

8. Experience promotion

This is a way to stimulate customers to experience products and thus promote their purchase. Just put the promotion in front, give it when you try it on, and give it if you don't buy it. Generally, someone buys it, and the purpose is achieved. Gifts should not be too bad or too expensive, such as transparent shoulder straps.

9. coupons

Coupon promotion can be done not only on holidays, but also on weekdays. This is also a way to complete consumer competition in advance. If there is consumption, she may come directly to your store, which is a blow to her competitors.

10, cashback

Cash back refers to how much to buy and how much cash to return on the spot when the terminal store promotes sales. For example, buying 200 yuan back to 20 yuan is like giving a 10% discount. This promotion method is widely used in shopping malls, and it is very attractive because of direct cash return.

1 1, snap up in a limited time

Shopping malls use it more, and bigger stores can also use it. You can do publicity for about two days, you can hang banners in advance, and the real promotion time can be limited to one day. Generally, product discounts are relatively low. If the number of new products is small, you can continue to apply to the company to achieve a certain influence.

12, lottery promotion

It refers to the use of consumers' psychology of seeking excitement and winning prizes to win cash, prizes or commodities through lottery, which has a direct pulling effect on sales, can attract new customers to try to buy, and urge old customers to buy again or again, thus promoting product sales.

13, special price cycle

Fixed promotion time makes consumers form a habit, focusing on special sales, such as special sales promotion day every Saturday, such as monthly special sales, putting regular-priced products in storage, replacing them all after the promotion, and doing a good job in display, mainly to digest inventory.

14, fold up, fold down

Some shopping malls offer 60% discount, but another way, such as 50% discount or 20% discount, attracts many people to buy. This captures the psychology that people like more discounts. Shops can also borrow, for example, members can get a discount, for example, they can get a 10% discount if they buy more.