Article 9 of the Advertising Law of People's Republic of China (PRC) stipulates that an advertisement shall not be under any of the following circumstances: using terms such as "national level", "superlative level" and "best". Extreme clauses include, but are not limited to, the pages of the commodity list, the titles, sub-titles, main drawings and detailed pages of the commodities, and the packaging of the commodities. This is also the easiest to commit.

The second involves patents.

Article 12 of the Advertising Law of People's Republic of China (PRC) stipulates that if an advertisement involves a patented product or patented method, it shall indicate the patent number and patent type. Those who have not obtained the patent right shall not lie in advertisements that they have obtained the patent right. It is forbidden to use patent applications that have not been granted patent rights and patents that have been terminated, revoked or invalid for advertising.

The third involves trademarks.

As long as others have patents, you can't use them casually, not only trademarks, but also names. You must look at the combination of names in advertising language.

The fourth and fourth involve data and references.

Article 11, paragraph 2, of the Advertising Law of People's Republic of China (PRC), which uses data, statistics, survey results, abstracts and quotations, shall be true and accurate, and the source shall be indicated. If the quoted content has the scope of application and the validity period, it shall be indicated.

Fifth, it involves efficacy.

Article 17 of the Advertising Law of People's Republic of China (PRC) stipulates that it is forbidden to use any advertisement related to the function of disease treatment except advertisements for medical treatment, drugs and medical devices, and it is not allowed to use medical terms or terms that easily confuse the advertised goods with drugs and medical devices.

This paper mainly aims at medical beauty and health care industry.

Sixth, it involves exclusive supply and special supply.

Article 9 of the Advertising Law of People's Republic of China (PRC) stipulates that advertisements shall not have the following circumstances: (1) Use or use in disguised form National Flag of the People's Republic of China, national anthem, national emblem, military flag, military song and military emblem; (two) the use or disguised use of the name or image of state organs and their staff.

The seventh kind involves gifts.

Paragraph 2 of Article 8 of the Advertising Law of People's Republic of China (PRC) stipulates that if an advertisement indicates that the goods or services to be promoted are accompanied by descriptions, the variety, specification, quantity, duration and method of the attached goods or services shall be clearly stated.

The eighth involves spike.

If the words "seconds kill" and "snap up in a limited time" are hung for a long time, it will violate the price fraud behavior of Article 6, paragraph 3 of the Provisions on Prohibiting Price Fraud, which "induces others to trade with them by using deceptive or misleading language, words, pictures, measurement units and other price-fixing methods".

The ninth involves comparison.

Article 13 of the Advertising Law of People's Republic of China (PRC) stipulates that advertisements shall not belittle the goods or services of other producers and operators. Therefore, online stores should not compare their own products with those of other operators when promoting sales, so as to belittle others and highlight their own products.

The tenth involves commitment.

If you can't do it, you must not promise, otherwise it will still deceive consumers.

Mainly concerned about these ten kinds, Article 9 of People's Republic of China (PRC) Advertising Law also stipulates that it will hinder social stability and harm public interests; Endangering personal and property safety and revealing personal privacy; Obstructing public order or violating good social customs; Containing obscenity, pornography, gambling, superstition, terror and violence; Content that contains ethnic, racial, religious and gender discrimination; Similar advertisements that hinder the protection of the environment, natural resources or cultural heritage cannot be published.