Making red wine is marketing. Selling well is not an easy task. It is a comprehensive test of people's abilities in all aspects. To do a good job in wine business, we can start from the following aspects:

1. To do business, first of all, we need to strengthen our own quality construction, deeply understand the product information and connotation of red wine, and then we can have answers to customers' questions and questions, show good professional quality and give people a professional impression;

2. Doing wine business is similar to other sales and marketing work, which requires good interpersonal and communication skills. Developing the market requires salesmen to run more roads and communicate more, so as to deepen the emotional exchange of customers and obtain good market expectations;

3. A qualified marketer should have a clean marketing concept, clearly sort and classify customers in the region, and accurately analyze the demand and market;

4. Pay attention to the maintenance of old customers, strengthen the development of new customers at the same time, use the influence of old customers to develop their own peripheral customer base and increase customer stickiness.

Extended data:

Marketing refers to a series of measures taken by enterprises to expand product market share, improve product sales and popularity, transmit information about products or services to target consumers, stimulate and strengthen their purchase motives, and promote this purchase motive to be transformed into actual purchase behavior. Marketing is not a well-known noun concept, which was not put forward by any scientist. Such as marketing, public relations/marketing. Its appearance evolved with the development and progress of the market. Refers to the promotion and introduction of the performance and characteristics of a product, in order to make consumers accept, recognize and buy. It is a means and way of sales and marketing.

The key factors that determine effective marketing mainly include the following aspects:

First, market research and analysis

How to collect and organize information? Reflected in the importance of market research in marketing. What information should enterprises collect and influence their marketing? I basically sum up it in four aspects: first, the information of the enterprise itself (confidant), second, the information of competitors (knowing each other), third, the information of partners (customers and logistics), and fourth, the information of customers and markets (end customers and consumers). Your company's information may be very clear, but how much can you know about your opponent's information company? What does the opponent's information include? How did you get this information? How to get it? This requires marketers to master the skills of market research and analysis. Pay attention to market research and analysis. If you don't investigate and understand, you can't help but adopt a closed-door marketing strategy. This has failed cases and lessons in many well-known enterprises.

Why do many advertisements that look creative have no sales force? Why do many tacky advertisements have vitality? This is caused by the lack of market research, subjective judgment and misunderstanding of consumer demand. Therefore, we must understand the ideas of consumers, competitors and dealers and customers through market research, instead of trying to find a way behind closed doors. No investigation, no right to speak.

Second, effective product planning and management.

One of the main factors that determine the victory of the war is weapons and equipment. The advanced nature of weapons has always been an important factor to win the war, but it is not an absolute factor. There are also many classic cases in history in which the weak defeated the strong. Product-oriented factors in marketing. Products are an important weapon for effective promotion and an important part of marketing 4P.

Effective product marketing strategy combination, namely product line design, can effectively attack competitors and improve the profitability of enterprises. The product strategy combination should include: how to improve the technical research and application of the enterprise's own products? How to refine and package product ideas? How to adjust the product sales structure and combination? The purpose of enterprise survival is to make profits. There are ways to improve the profits of enterprises: first, the price of products is higher than that of competitors; Second, the efficiency of enterprises is higher than that of competitors, and the cost control is better than that of competitors; Third, the product sales structure is better. The fundamental difference between marketing and sales is that sales are selling products. Marketing is to keep selling prices. How to sell your products at a higher price than competitors requires effective marketing and effective product mix.

III. Wharf construction and personnel management

In war, there are three key elements: time, place and human harmony. As the saying goes: the weather is not as good as the geographical position, and the geographical position is not as good as people. It is important to choose the battle opportunity, but it is more important to occupy favorable terrain and positions. In marketing, terminal construction is like grabbing a position. Occupy a favorable terrain and position. Construction engineering. Terminal is the position of marketing war. If you want to destroy your opponent, you must occupy a favorable position and destroy his effective strength.

It is reflected in the fact that the terminal sells more than the opponent. If you score one more goal, your opponent will score one less. Personnel management is reflected in the strength contest in marketing. The factors of victory depend on the quantity, quality, skills, leadership, morale, team spirit and so on. Principle of Sun Tzu's Art of War: If you want to get ahead of your opponent, you must be more than 1.7 times the opponent's strength to gain absolute advantage. Therefore, in the terminal construction, domestic mobile phones, home appliances and other enterprises analyzed their disadvantages in products and technology at the beginning of the war, and all adopted the tactics of increasing sales promotion personnel at the terminal and carrying out crowd tactics to defeat foreign brand enterprises. Nowadays, under the competitive situation of channel homogenization and product homogenization, the terminal has become a new competitive point. More and more enterprises attach importance to it, which is the power of the terminal.

Fourth, promote planning and publicity.

Which is marketing tactics. War pays attention to strategy and tactics, strategy is the policy of marketing, and tactics is how to do it. Products, prices, channels and promotions in 4P marketing. The first three aspects can be summarized as strategy. Only through sales promotion can we promote the implementation and execution of the strategy. Promotion involves products, prices, channels and so on.

Promotion is like a war. First of all, we must formulate a battle slogan. A famous teacher should have a unified theme. The second is to occupy favorable terrain, choose the best store and seize the best position. Third, concentrate our forces and overwhelm our opponents with absolute superiority. Fourth, the product mix is in place and the weapons are well equipped. Fifth, resources are in place, advertisements are in place, and resources and weapons and equipment are in place reasonably. So is effective marketing. By learning effective marketing, we will find that winning this battle is actually very simple. As long as you learn to master the skills and essentials of marketing and understand the essence of marketing war. Strengthen the execution in the work. I'm sure I can surpass my opponent.

References:

Marketing-Baidu Encyclopedia