1. products and services: this is the basis of the brand pyramid. Brands need to provide high-quality products and services to meet the needs of consumers.
2. Customer experience: including the satisfaction, trust and loyalty that consumers feel when using products and services.
3. Brand awareness: including brand awareness, brand image and brand values, it is the unique positioning and image of the brand in the market.
4. Brand logo: This is the visual expression of brand image and brand values, including brand logo, standard words and standard colors.
5. Brand slogan: Brand slogan is a concise expression of brand values, which can stimulate consumers' emotions and guide consumers to buy.
Introduction to brand recognition
Brand logo is a visual element that constitutes a brand, including text logo (such as company name, slogan, etc.). ) and non-text signs (usually called symbols, such as signs, patterns, etc.). A brand can contain both or one of them. The function of brand recognition is to convey the characteristics, values and ideas of the brand through visual elements, and to help consumers identify, remember and establish emotional connection with the brand. Brand recognition is of great significance in the process of brand building and marketing.
The actual consumer group image of the brand includes the target consumer group in the internal personal image. The target consumer group can better reflect the brand personality, thus extending to attract other user groups. For example, as a functional drink, Bull is aimed at young people, but its actual users also include people of a wider age group.