Taobao Le Doll is a kind of doll inspired by Taobao Paipai Le. The prototype of Taobao Paipaile doll series mainly comes from bear series, Doraemon, wombat and cartoon series. These design elements not only bring fun to patting dolls, but also make them more easily accepted and familiar by netizens. As the mascot and spokesperson of Taobao platform, Paipaile doll's design absorbs the elements of general mascots, such as round and amiable shape, main turquoise color and so on.