Corporate vision: It embodies the position and belief of entrepreneurs, is a concept in the minds of senior managers of enterprises, and is their vision for the future of enterprises. It is a lasting answer and commitment to "what we stand for" and "what kind of enterprise we want to be". Corporate vision also constantly encourages enterprises to forge ahead and strive for progress.
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Corporate vision's concept originated from the United States, a capitalist superpower full of romanticism. Many so-called pioneers of management believe that the great rejuvenation of China must abandon the obstacles of traditional ideas. They think that the Christian concept coming out of western philosophy is incompatible with Confucian realism in China's philosophy. We don't think that business managers in China should stick to the tradition in today's globalization, but in the face of blind introduction and application of western management system, we beg to differ.
If we say that "the poor are immune, and the rich are immune", then the spirit of "worrying about the world first, and enjoying the world later" always inspires many modern enterprises "gentlemen" in China to find their vision. The glorious dream belongs not only to American enterprises, but also to China enterprises.
People in China often say that shopping malls are like battlefields. No ambition means weakness and retreat. "When the two armies meet, the brave wins." . Non-ambition can not build a strong team that is tenacious and unyielding against shopping malls; Non-ambition can not establish a sustainable dynamic system for enterprise development; No ambition is a vision that seems impossible to realize.
Compared with the top expressions in corporate vision, such as "Best", "Best", "Leading" and "Let every desktop and every family have a computer", China enterprises are still immersed in vague slogans such as creating famous brands, brand strategy and world class, and you can't feel a clear sense of direction.
The management media talk about values all over the sky. It seems that values are corporate culture and corporate culture is values. But in fact, we must point out that core values are the basic assumptions supporting the peer-to-peer model. It just tells us how to do it, but doesn't tell us where to go.
What business managers in China need most now is to correct the mentality of "striving for the future" and raise their heads to reflect on their business ideas, especially our corporate vision and our business dreams.
Baidu Encyclopedia-corporate vision