1. Company Profile

Baiqueling was founded in 193 1, which is one of the few famous cosmetics manufacturers with a long history in China.

Baique Ling has a long history, brilliant achievements and golden quality. Won the title of "China Famous Trademark". The company has successively cooperated with international companies such as Disney in the United States and Astro Boy in Japan, and launched a series of child care products such as Disney and Astro Boy.

Inheriting the classics, being brave in innovation, we are committed to creating natural and gentle high-quality skin care products for consumers, and perfectly interpreting "the legend of China, the beauty of the East".

2. Skin care concept

Safe skin care is the fundamental way of oriental skin care.

The origin of Baique Ling inherits this belief.

After years of painstaking research on safe herbal skin care methods,

From the medical classics such as Compendium of Materia Medica and Shennong Materia Medica Classic,

Explore the application of modern herbal skin care.

3. Brand history

Established in 193 1 year.

1940, China's first balsam product-"Baique Ling" balsam was born.

After decades of development, it has interpreted the unrepeatable classic legend in the history of cosmetics in China.

New accumulation

1980s, Paiqueling took the lead in researching and applying natural skin care products to avoid the harm of chemicals to the skin.

During the period of 1990s, Paiqueling carried out the research on the application of the first generation of Chinese herbal medicine in China, and successively launched natural herbal hand cream, skin care products and herbal personal care products.

In 2000, Baique Ling introduced a variety of safe and gentle basic skin care products. The upgraded formula Zhiyang Dew, which went on the market in 2000, has a unique anti-allergic and itching-relieving effect and has been popular so far. In 2002, Baique Ling "Phoenix Glycerol No.1" was born, with a safe formula without essence and pigment, which was widely sought after by thousands of women. Vaseline Moisturizer was introduced in 2004, which is popular all over the country for its excellent safety and skin care quality, and is known as "China Little Butter" on the Internet.

Perfect innovation

In 2006, the "Herbal Energy Exploration Project" was launched.

Baiqueling is well versed in medicinal materials, which not only ensures the perfect natural quality of the original medicinal materials, but also solves the long-standing problem that the active substances cannot be completely preserved through the newly developed cold soaking extraction technology, leading the industry.

In 2008, a new generation of herbal essence series, which condensed the scientific research achievements of Baique Ling, began to sell well. Mild and mellow texture, safe and excellent effect, leading herbal energy technology and natural skin care concept to a new height.

Continually exceed

Baique Ling has accumulated 80 years of valuable experience in safe skin care and is well versed in the essence of natural herbal skin care. Adhering to the highest principle of natural and safe skin care, we devote ourselves to the field of herbal skin care with the spirit of more active innovation and practice, making unremitting exploration and continuous transcendence, and the legend will last forever!

4. Brand honor

Time-tested quality is like gold.

193 1 year, the predecessor of the company, Fubekang Cosmetics Co., Ltd., was established, and the first generation of skin care products in China came out successfully. Subsequently, Fubekang launched the first balsam product "Peh- LIN Super Cream" in China.

Since the 1930s, Baique Ling skin care balsam has sold well all over the country and become the first choice of skin care products for celebrities and nobles. The unique fragrance of Baique Ling, accompanied by Ruan, Zhou Xuan and other dazzling superstars, led the youth of an era; Even the wives of the Song sisters who stayed in Shanghai and the diplomatic envoys of Britain, Germany, France and other countries praised the use of Baique Ling, which represents the oriental fashion, and Baique Ling is therefore famous at home and abroad for its "oriental charm and excellent skin care products".

1978, the "Phoenix" brand was born, and nutritional cosmetics such as Phoenix Pearl Cream and Phoenix Advanced Placenta Cream were the first in China and were well received by the market. Phoenix advanced placenta cream has achieved brilliant results of annual sales of single products exceeding 100 million yuan. "Phoenix Advanced Pearl Cream" won the highest score in the national cosmetics quality appraisal! Phoenix brand beauty and skin care products won the national "Golden Bridge Award" for three consecutive years and the title of "Shanghai Famous Brand Product" for five consecutive years.

1979 Baiqueling skin care balm won the quality product award of Shanghai Light Industry Bureau, and 1986 won the quality product award of the Ministry of Light Industry.

1990 successfully introduced Unilever, two international giants in Europe, and Bastorf of Germany entered China to set up a joint venture company to produce "Ponzi" and "Nivea" brand products.

Shanghai Baiqueling Daily Chemical Co., Ltd. was born in 2000. "First-class products come from first-class management", the company passed UKAS ISO9000 international quality system certification, and was highly praised by international certification bodies around the world.

Baique Ling has successively launched a variety of safe and gentle basic skin care products. For example, the antipruritic lotion, which went on the market in 2000, has a unique anti-allergic and antipruritic effect and has been popular so far; In 2002, Baique Ling "Phoenix Glycerol No.1" was born, with a safe formula without essence and pigment, which was widely sought after by thousands of women. Vaseline Moisturizer was introduced in 2004, which is known as "China Little Butter" for its excellent safety and skin care quality.

200 1 Company joined hands with Disney Company of the United States, one of the top 500 companies in the world, to jointly launch a series of child care products-Little Bailing. The birth of the brand shocked the industry and soon achieved gratifying results. At the same time, the company has been highly praised by the American Disney Company in product development, technical formula and production.

In 2004, the company cooperated with Disney to develop a brand-new Disney series of children care products. This series of products, select natural raw materials. The formula specially designed for oriental children's skin features greatly ensures that the products are pure, gentle and safe, giving children and women more comprehensive and safer care and creating new miracles!

In 2007, "Baique Ling" brand won "China Famous Trademark".

In 2008, a new generation of herbal essence, which condensed the research results of Baique Ling's natural skin care, began to sell well.

20 10, Baique antelope herbal moisturizing series is gorgeous!

On 20 1 1 year, Baique Ling celebrated its 80th birthday, and all walks of life witnessed the immortal legend of China classic skin care brand. The market share of herbal moisturizing series has increased rapidly, leading the new trend of oriental herbal skin care;

20 12, Baique Ling brand successfully entered the international stage, blooming the beauty of the East; 70 million won the bid as the exclusive sponsor of "Good Voice of China" to create a good herb in China; "Baique Ling" roamed the Huangpu River and staged the return of the king.