At the beginning, Geely's slogan was "Be a good car that ordinary people can afford!" After purchasing Volvo, Geely put forward the strategic slogan of "Technology Geely". Now Geely's advertising slogan is "Geely, create a new pattern of automobile safety technology in the world".

Headquartered in Hangzhou, the capital of Zhejiang Province, Zhejiang Geely Holding Group Co., Ltd. has four manufacturing bases specializing in the production of complete vehicles and powertrains: Linhai in Zhejiang, Luqiao in Ningbo and Taizhou in Shanghai. Now it has an annual production capacity of 300,000 vehicles, 300,000 engines and 200,000 transmissions.

In 2005, two new automobile manufacturing bases were established in Xiangtan and Lanzhou. Upon completion, the comprehensive production capacity of the Group will reach 400,000 vehicles.

Zhejiang Geely Holding Group Co., Ltd. Geely Holding Group is a company listed on the Hong Kong Stock Exchange (HKEx: 175). The chairman of the group is Li Shufu, whose main business is manufacturing and distributing automobiles and auto parts.

The company is also an affiliated company of Zhejiang Geely Holding Group Co., Ltd., the largest private automobile manufacturer in China. Since 1997 entered the field of cars, it has become one of the main manufacturers of independent automobile brands in China.