1. Customers first, employees second and shareholders third.

This is our choice and our priority. Only by constantly creating value for customers can employees grow and shareholders gain long-term benefits.

2. Because of trust, it is simple.

The most precious thing in the world is trust, and the most fragile thing is trust. Alibaba's growth history is a history of building and cherishing trust. If you are complicated, the world will be complicated; You are simple, and the world is simple. Ali people don't pretend to be true, trust each other, and don't have so many worries and suspicions, so the problem is simple and efficient.

The only constant is change.

No matter you remain the same, the world is changing, customers are changing and the competitive environment is changing. We should respect humility and avoid being "invisible, contemptuous, incomprehensible and unable to catch up". Changing yourself and creating change is the best change. Embracing change is our most unique DNA.

The best performance today is the lowest requirement tomorrow.

In Ali's most difficult time, it was this spirit that helped us through the difficulties and survived. In adversity, we know how to motivate ourselves; In prosperity, we dare to set goals beyond. Facing the future, if you don't advance, you will retreat. We still have to dare to think and struggle, challenge ourselves and surpass ourselves.

At this moment, it is me.

This is Ali's first job advertisement and Ali's first dialect. It is Ali's belief in the mission and the responsibility of "giving up who I am".

6. Live seriously and work happily

Work is only for a while, but life is a lifetime. Work belongs to you, and you belong to life and family. Work as happily as you enjoy life, and live as seriously as you treat your work. Only by taking life seriously will life treat you fairly. Each of us has our own attitude towards work and life, and we respect every Ali's choice. The evaluation of this value is left to life itself.