The first is the lack of brand influence. Ten years ago, Maserati was very influential. Many young local tyrants will definitely choose this "Trident" as the first choice for buying a car. However, it is precisely because of the popularity of its brand that Maserati has gradually become the favorite of WeChat business people. Some 4S stores even hold activities to welcome WeChat business teams to pay for photos, so that the brand impression is greatly reduced in the hearts of consumers.
In addition, the quality of Maserati's models was not good at that time, and many small problems almost became synonymous with this brand. Many users even ridiculed that they can only feel that they are driving a luxury car when they are repairing the car. During this period, Maserati's competitors kept innovating, more and more excellent products appeared in consumers' field of vision, and Maserati's brand change came down.
Second, the price. Many netizens take the price of Maserati abroad as an example, saying that this car is very cheap abroad, but it costs millions at home. Maserati's interior design has no luxury car. People think that this brand is not worthy of being called a luxury car at all.
Finally, the problem of production platform. Maserati's "Ghibli" model uses the production platform of Chrysler 300C model, and Chrysler has long been called a fake luxury car in China, so the cars produced by the fake luxury car platform are naturally fake luxury cars. Therefore, after this series of operations, the slogan that people who know cars will not buy Maserati appeared on the Internet, and Maserati successfully won the title of "pseudo-luxury car".
Is Maserati really a fake luxury car?
No, Maserati's car absolutely meets the standards of luxury cars in terms of appearance, power and handling, but it is better than its competitors in some parts. We can't deny a car's product positioning just because it has big defects. The entry price of Maserati is definitely not affordable for most consumers, so Maserati definitely deserves the status of luxury car.
In fact, in today's internet age, many netizens have an illusion that it is easy to make money under the influence of a full screen of "drunken fans". As long as netizens are drifting more and more, there will be more and more fake luxury cars. From Jaguar, Land Rover and Martha to 3 Series, C Class and A4L, as long as they are second-tier brands or entry-level cars, they will be labeled as "fake luxury cars" and "broken cars" without exception.
However, the online "Ferrari per capita" is hard to find a bicycle in reality. This is the status quo of most netizens today. Even if the little yellow car they have tried their best to hide is swept away, it still does not affect their "miracle" on the Internet. So when buying a car, we don't need to care too much about other people's opinions. After all, I bought my own car, as long as I can meet my own needs, it is a good car.