Double Eleven Shopping Carnival refers to the online promotion day of 1 11every year, which originated from the online promotion held by Taobao Mall (Tmall) in11in 2009. At that time, the number of participating businesses and promotion efforts were limited. Double Eleven has become an annual event in China's e-commerce industry, and gradually affects the international e-commerce industry.
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social influence
The chaos of "Double Eleven" can be seen from the advertising wars of merchants. An e-commerce website put a group of advertisements with the theme of "face-slapping" in a number of media. Advertising slogans include "wait half a month for express delivery", "buy fake goods at a 50% discount" and "bad review of human flesh", pointing to the problems of competitors' inflated prices, slow express delivery, selling fake goods on the platform, gimmicks in promotion, and making data by swiping the bill. In fact, these problems have almost become common problems in the field of e-commerce.