But this incident is only the beginning of the public's understanding of Balenciaga, and more importantly, it is not interesting news, because there is already a propaganda slogan of "resisting Balenciaga's discrimination against Chinese". The incident of Balenciaga insulting China caused an uproar, and many stars canceled their contracts and even discriminated against China consumers, which had a great negative impact on the people. Later, Paris Spring and Balenciaga realized the seriousness of the situation, so they immediately apologized on public platforms such as Weibo, and how to deal with the various expenses that occurred afterwards.
Balenciaga is a French luxury brand, which belongs to kering. Its products mainly include men's and women's clothing, leather goods, shoes, perfumes and accessories.
Creation and development
1, 19 17, Cristobal Balenciaga founded Balenciaga, 1936 settled in Paris, and 1972 died in his hometown in the Basque Country, Spain. In 200 1 year, Kaiyun took charge of Balenciaga, which once again established Balenciaga's position as one of the most influential brands in fashion. ? In 20 18, Balenciaga began to cooperate with the World Food Programme (WFP).
On February 20 18,18, the World Brand Lab released the list of "Top 500 World Brands in 20 18", and Balenciaga ranked 397th.
In September, 20021year, Balenciaga was caught in a "racist" storm because of a pair of trousers with "West Coast" style. Some people criticize the black culture of sweatpants whose price is 1 190 dollars.
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By August of 20021year, official website showed that Balenciaga's products included men's and women's clothes, leather goods, shoes, perfumes and accessories.
brand recognition
At the end of September 20 18, Balenciaga announced the launch of a brand-new LOGO design. The new Logo was first published on the official Instagram of Balenciaga, with the article "Balenciaga's new LOGO was officially launched". Compared with the original old logo, the new logo continues to be spelled in uppercase, but the font is narrower and thicker than before, supplemented by a brand-new gray as the background. The design of the new sign was inspired by traffic signs.
Pianpai store
On February 20 18, 18, the World Brand Lab released the list of the top 500 world brands in 20 18, and Balenciaga ranked 397th.
title of honour
20 16 12.5, Balenciaga won the "ready-to-wear designer" award from the "British Fashion Awards".
On June 6, 20 17, Balenciaga won the "International Award of the Year" awarded by "20 17 American Fashion Designers Association Award".
On 20 18 12 13, Balenciaga won the "Accessories Designer of the Year" award from the British Fashion Awards.
Today's Balenciaga family
Balenciaga is not only a high-end fashion brand, but also the surname of the famous Spanish designer cristobal balenciaga, the founder of the brand. Today's Balenciaga belongs to Gucci Group, a famous luxury goods group, and its headquarters is in Paris. Balenciaga includes high-end women's wear and high-end men's wear, and its newspaper friends are most familiar with the famous Balenciaga)motorcycle bag.
Balenciaga motorcycle bag was first recommended by Vogue and other magazines, and IT was soon seen on star street photography that nicole richie, lindsay lohan, paris hilton and sarah jessica parker were holding her arm, so Balenciaga motorcycle bag became the most famous and imitated IT bag.