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10 "literary" advertising words
1. Pun:

Good looks, love at first sight. A watch shop.

Shanghai Huada elevator advertisement: Huada elevator helps you get promoted.

2. rhyme:

The advertisement of Gu Jing tribute wine reads: "Wedding is happy to meet, and Gu Jing tribute wine is a bosom friend." .

555 cigarettes: extraordinary, mellow and satisfying.

Sprite soda: crystal clear, cool and refreshing.

3. exaggeration:

Insecticide advertisement: "Really fierce!"

Electric fan advertisement: "My reputation is blown out".

4. thimble:

Get there first! Take a new path! "(get there first and take the" heart "road! ) (flying white) ".

Guangzhou China Hotel advertisement: China cuisine is in Guangzhou, and Guangzhou cuisine is in "China".

5. palindrome:

An advertisement for a teahouse: it can clear the heart.

Ring written on the lid of the teapot, you can read five sentences from one word at will: you can clear your heart/use it/use it/use it/use it/use it/use it.

Step 6 ask questions:

People's Daily Overseas Edition subscribes to advertisements.

You need to know China, Feng.

Do you want to know China's policy?

Do you want to know the trend of China?

Please read China's authoritative overseas large-scale daily newspaper-People's Daily Overseas Edition.

The newspaper Economic News subscribes to advertisements.

Do you want to find a market intelligence officer?

Do you want to hire a marketing consultant?

Do you want to have a life counselor?

Do you want to recruit an economic information officer?

Please subscribe to the economic news!

7. Lotus:

Taiwan Province Guotai Construction Company's advertisement: Earth smells better.

Sanyo electric fan advertisement in Japan: Sanyo electric fan leaves turn gently and turn out of the cool world.

8. Imitation:

Gui Long Kechuanning advertisement: "Cough" can't be delayed, please use Gui Long.

An advertisement for a washing machine: "Idle" wife and good mother.

Shanghai jahwa Co., Ltd. Liushen brand toilet water advertisement: "Liushen" has a master, and a family has no worries.

Snow Leopard brand leather advertising: similar year after year, different year after year.

Pistachio ads: It's fun to look back and smile.

9. rhetorical question

British traffic advertisement: Three people have died here. Do you want to be the fourth?

I don't know who you are, your company, your products, your customers, your records and your reputation.

This example is an advertisement of the world-famous McGraw-Hill publishing company.