Second, the font. Everything is inseparable from the format, and all formats are inseparable from the font. As the most outstanding representative of oriental culture-China font, you have to think about it. At first, you'd better decide whether it's in song style or in bold. Special circumstances will consider whether to choose a font other than these two fonts. To put it simply, Songti is very rigorous, solemn and noble; Bold, modern, neat and simple. Secondly, the font spacing is better than the normal spacing. Taking "0" as the standard, it is better to take "-50", which can be applied to heading font typesetting. As a large-scale text typesetting, the font spacing needs to be slightly reduced. Sparse spacing can not complete the task of easy reading, but will make your eyes tired. Grasp the difference between "compact" and "sparse". Finally, the height of the font, preferably pressing, that is, flattening, so that Chinese characters will look more like Chinese characters. Whether you are right or not, you might as well have a try. Everything is simple.
Third, the format. If you don't have enough skills or time, you'd better use a safe typesetting method. Remember, in business design, don't easily try to exaggerate the leaping layout. Those excellent works that look casual and messy need more time, and you need a very solid composition foundation. At the same time, you need to deal with all the details that have appeared and create more details. In a plane, the distance between two elements can extend to infinity, but you have to have enough strength to keep them from running out of bounds. The more chaotic it is, the harder it is, not the other way around. I emphasize business design for your safety, because customers pay the bill. If your skills are still shallow, don't take risks. A simple test is to have two dots on a piece of white paper. Think about it, how to deal with the size and distance of two points so that the paper looks tight and may burst at any time? If you can create such a vision, you can create those complex formats.
Fourth, to return to the "stable" format, the most important point is: rhythm. What is rhythm? Because of the difference, everything has a rhythm. Contrast, contrast, whether it is area, color or structure, should not be the same or different, otherwise there will be no sense of rhythm. We can understand the "rhythm" in typesetting by how notes produce melody.
Fifth, color. If you want to improve, try to abandon the orthodox red, yellow, blue and green. The feeling of color basically depends on talent. But it can also be cultivated. If you like watching movies, pay more attention to the movies of the masters and see the colors inside. Take the common ones, and watch Wong Kar-wai's movies. Every book is just a book on chromatics. What are the colors in graphic design? Color is not red, yellow, blue and green, color is mood, and the choice and modulation of each color is the expression of each mood. So, the most important thing is that you must be a very emotional person.