Nike's advertising slogan "Just do it" is similar to "go for it"; Nike is a classic in advertising, simple and clear, colloquial, and has different meanings from different people's perspectives. From the consumer's point of view, it means: I only choose it; Just use this. From the businessman's point of view: give it a try. But using this sentence in daily life will have richer meanings, depending on the context. It can be understood as: doing what you want to do; Perseverance and so on. Just do this, highlight the self-awareness of young people and emphasize the sport itself. It just means it's just ... that's all. Don't think too much "is also the slogan source of Nike sportsmanship concept 1. Nike put forward this slogan in 1988. "