After its release yesterday (65438+February 8th), the reputation of the film has remained high. At present, the score of Douban is as high as 8.2 points, ranking among the best in this year's imported films. Shi Hang, a well-known screenwriter, said in an interview that as an industry film, "Go Forward" well depicts the dignity of this industry, and the firefighters in the film "respect life, nature and their careers", which made him very moved.
Chen Minghui, one of the film's founders and the propaganda director of Baian Film, said that the film was launched in the hope that domestic audiences could see more excellent foreign films different from Hollywood blockbusters. Previously, La La La, released by Baian Company, earned more than 200 million yuan at the box office in Chinese mainland. "Go Forward" is a rare theme about fire, and the film is really touching. "Chen Minghui said.
Compared with high reputation, Go Forward was only 4. 16% on the first day, and the box office failed to break through 2 million yuan. This fate reminds people of many imported films about foreign "civilian heroes" based on real events. Among them, Captain Sally scored 8.3 points, and the final box office was 62 million yuan; "Deepwater Horizon" scored 7.0 points, and the final box office was 72 million yuan; Patriot Day, which was released not long ago, scored 8. 1, and finally the box office just passed 20 million.
Since foreign "superheroes" can recite scriptures, why do "civilian heroes" behave so dismally? A cinema official, who asked not to be named, said that these films are often about events that happened abroad. If you don't know about these events or the deeds of these civilian heroes, it is difficult for China audiences to be interested. In addition, although these films also have disaster scenes, it is difficult to satisfy the domestic audience who are used to watching special effects blockbusters.
The title of the film has also been vomited by insiders. The English title of "Go Forward" should be literally translated as "Courage". Now this translation is too "staple food" for Shi Hang. "It will make people think that it is an animated film or a gangster film, and they will miss it if they are not careful."
However, Chen Minghui is still full of confidence in the box office prospect of "Go Forward". In his view, the box office of movies is restricted by many factors, but judging from the trend of the whole China market, many movies that are not optimistic this year, such as Gon Rinpoche and Twenty-two, have achieved good results. "If the movie has a good reputation, the box office will not be bad."