PUMA is a German sports brand, which puts forward a brand-new slogan: Forever Faster, designs and provides professional sports equipment, and its products cover the fields of running, football, golf and even racing. From a small German shoe factory that originally only produced sports shoes to a world-famous enterprise today, Puma has gone through an unknown development path.

Puma's performance is booming, and its product categories are much richer than before: in addition to continuing to produce sports shoes, sportswear, ball games, gloves, sports backpacks and handbags, Puma's LOGO is also printed. In terms of sales volume, Puma adopted a limited distribution strategy, which pushed the value of Puma products to another height.

Design characteristics of puma

In product design, PUMA pays attention to the spirit of youth, freedom, individuality, innovation and vitality, and also reflects the brand's concern and contribution to environmental protection, sustainable development and social responsibility. Specifically, in terms of color, PUMA's products mostly use bright and bright colors, which are very brilliant in the sports field and conform to the fashion trend.

In terms of materials, Puma pays attention to the use of high-strength and light-weight materials to make the products more flexible and breathable. Furthermore, in terms of modeling and details, PUMA embodies a very unique design style, such as the design of cat paw prints and an accurate understanding of athletes' needs.

Finally, in terms of environmental protection and sustainable development, Puma is committed to the development and use of environmental protection materials and technologies, and also actively participates in social welfare activities and makes due contributions to society.

The above contents refer to Baidu Encyclopedia -PUMA.