The entertainment of this kind of TV news, from the content point of view, is to try to choose soft news topics (such as those close to people's lives and showing folk customs) and reduce the proportion of serious news. Even when reporting state affairs and political activities, we should find a more interesting starting point and a more relaxed form of expression, and try our best to tap the entertainment elements. In the way of reporting, the entertainment of TV news emphasizes the story, spares no effort to strengthen the suspense or sensational and exciting aspects of the event, and takes the road of storytelling and literary news.
Entertainment and news didn't seem to have anything to do at first. As far as the acceptance psychology of most audiences is concerned, news is superior, or just shows the function of conveying information; Entertainment, on the other hand, makes people happy, and sometimes there is no elegant taste at all, but only provides vulgar entertainment for the lower-class beauty. News and entertainment should do their respective jobs. Then, what is the reason why TV news, which has always maintained a serious face, has begun to change to entertainment reporting and production methods?
Let's briefly analyze the reasons for the entertainment of TV news:
Under the background of global economic integration and social diversification, people pay more and more attention to cultural diversity and differences. The visual world dominates people's understanding, and elite culture and popular culture permeate each other, and the boundary between them is becoming more and more blurred. The prevalence of consumerism culture makes more and more people pursue the so-called "hedonism principle". British philosopher Herbert? Spencer once said: after the completion of the main mission of maintaining and prolonging life, there is still surplus energy, and the release of this surplus energy is entertainment. In other words, when people's food and clothing problem is solved, the demand, mode, concept and structure of consumption will also change. Therefore, in the era of consumerism, TV news may also have an "aesthetic turn" and become a kind of entertainment consumer goods. It not only provided us with information, but also satisfied our curiosity and spent our time and energy happily in front of the screen.
Some people think that the entertainment of TV news is mainly due to the increasing pressure of life in modern society, and people need more exciting information to entertain themselves. There is some truth in this statement. As a cultural product, TV news is often easy and simple with the help of popular forms. Its civilian face makes the public easy to get close to and feel relaxed and happy, which is a relief compared with the fast-paced and increasingly tense life. From the audience's point of view, although their demand for the specific content of TV news will be different due to different social status and cultural level, it is also * * * in some aspects, such as curiosity and thirst for knowledge. CCTV's Global Information List often reports anecdotes about people who are concerned. On April 20th, 2007, a piece of news "diego maradona and Messi: Messi scored a goal to catch up with the old horse but went to a mental hospital" was broadcast. A former world champion is now lying in a hospital bed. The glory of the past and the decline of today are obvious from the TV screen, which is almost eye-catching. How can this kind of news keep the audience unmoved?
In addition, from the development of TV news itself. Due to the market-oriented operation of TV programs, the competition between similar programs is becoming more and more fierce, and the audience rating has become an important standard to measure the quality of programs. For the sake of performance and the economic interests of TV stations, many TV stations are implementing the last elimination system, without looking elsewhere. This means that a TV program can't survive without ratings. Driven by economic interests, it is not difficult to understand that the content arrangement and production methods of TV news programs will change according to market demand, and entertaining news content and relaxed and interesting broadcasting methods are undoubtedly the specialties to please and attract the audience's attention. The rapid rise of people's livelihood news in recent years confirms this point from another aspect. The orientation of people's livelihood news is "people's perspective, people's livelihood content and people-oriented". It quietly avoids those political, economic and scientific news with a straight face, which is ideological, guiding and informative, and pays attention to the living conditions and living space of ordinary people, and their warmth, sadness and joy. The broadcast mode is also news-oriented, focusing on interaction with the audience, and trying to make the program closer and more interesting. Facts have proved that this kind of TV news programs are really popular with the audience, such as "The Seventh Day" and "Nanjing Zero Distance", which have achieved good ratings and social repercussions.
Facing the entertainment wave of TV news, some people agree with it, while others are deeply worried that it will damage the social function of the media. So, is the entertainment of news a blessing or a curse?
The author believes that we would rather focus on the positive significance of entertainment of TV news first.
"If you are poor, you will change, if you change it, you will have a long rule." Television news programs should not be stereotyped and complacent. According to the needs of the times, the audience and the market, it is worthy of recognition to seek a more suitable production model. As a TV reporter, it is difficult to break through the long-term solidified reporting mode, and the traditional "communicator-centered theory" is not conducive to the reform and development of TV news business. In entertainment news reports, simply broadcasting news has become talking about news, and there are also large-scale display processes and interesting narrative methods in interviews, which are of positive significance to the development of TV news business.
Entertainment makes TV news move from Chun Xue to the people, and its popular content and perspective are more conducive to the audience's acceptance and understanding of news reports. For news topics with ideological and social influence, it is often easier to achieve the effect of news communication by getting rid of the traditional boring reporting methods and using entertainment means appropriately to find a breakthrough point that is beneficial to the audience. Similarly, it advocates economy. CCTV 2 didn't shout empty slogans for the first time. On the one hand, it reported the waste phenomenon that people don't pay attention to in daily life for several days, on the other hand, it collected saving tips from the audience in the interactive session of short messages, which gained great concern and social repercussions.
Television news relies on sound and image language to convey information and report facts. Compared with other media, picture language is its unique expression. On the basis of language narration, the picture is also narrative, showing the ins and outs of news events. One of the entertainment means of TV news is story narration, which not only pays attention to the cause and effect of news events, but also shows the process of events. In this way, we can capture the details of life with the lens, portray the personalities of news figures, and dig out the deep reasons of news events, so as to enhance the visibility of TV news and expand the space of news reporting. Therefore, the entertainment of TV news is not only the innovation and development of the report form, but also can highlight the details and deepen the news theme to a certain extent.
Of course, we should not turn a blind eye to the concerns about the entertainment of TV news.
People often say: too much is too late. Although the entertainment of TV news has brought many new modes of production and ideas, if this entertainment spirit is expanded and generalized without restraint, it will inevitably lead to the dislocation of news reporting ideas. Television news is more than just a media product. If we completely obey the baton of the market in content selection and program production, we will be driven by fierce competition and economic interests and ignore its social responsibility.
TV reporters play the role of gatekeepers in the process of news communication, and their choice of reporting content and communication mode directly determines the taste of programs and the credibility of the media. Neil, author of "Entertainment to Death"? Pozmann believes that the entertainment tendency of TV programs will lead to the collective decline of social intelligence, and people are willing to be entertained and hollowed out by TV just to get a kind of manipulated happiness. Indeed, entertainment is a double-edged sword. Entertainment means can enhance the popularity and interest of TV news, and the popular and popular way also provides conditions for better expressing news themes. But this is only a means to achieve communication effect, and it should not be vulgarized and vulgarized, ignoring the essence and social effect of news. In order to pursue high ratings, some programs exaggerate a piece of news, don't ask the truth, just seek shock, or dig into the privacy of others in order to cater to the curiosity of the public, which violates the essence and value of news.
For TV news propaganda, truth is life and an unbreakable line of defense. It is an important duty of TV reporters to ensure the correct direction of public opinion. The integration of news and entertainment brings a lot of fun to the audience, and also has a positive impact on the concept of news reporting and news business. But when we enjoy the happiness brought by entertainment, we should also realize some disadvantages of it. On the one hand, TV reporters should keep in mind their social responsibilities and stick to the bottom line of media ethics. On the other hand, the government should also strengthen supervision, formulate corresponding policies, standardize the entertainment of TV news, and ensure that TV news is moderately entertaining from the overall interests of the party and the government and the fundamental interests of the broad masses of the people.