E-commerce New Year Festival activity planning scheme 1 I. Activity theme
This event is mainly hosted by the official platform of "Shi Bing Shang Yun".
Combining the advantages of the offline service platform of Shibing E-commerce Service Center and the popularity of Guizhou E-commerce Cloud, Taobao.com, JD.COM.com and other networks.
* * * Work together to create online and offline promotion activities with the theme of "New Year's goods sent to the countryside with guaranteed quality". The activities are mainly on-site physical display and online commodity purchase.
Advertising slogan: "New Year's goods are sent to the countryside, and the quality is guaranteed; There are specialties in the city, let's help. " You can choose all the characteristics, accompanied by famous mountains and holy water!
Second, the activity objectives
1, mainly promoting the "Bing on the Cloud" platform to implant the initial brand impression into the hearts of the public.
2. Increase the number of followers, registered people and buyers.
3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchants can sign an intention contract with e-commerce on the spot)
4. On-site driving forces people to get used to using the platform. (For example, scan WeChat attention, give a brochure similar to a bookmark, and the on-site staff will carefully guide the operation)
5. Use this activity to re-establish the function of Bing on the Cloud brand.
Third, the object of the activity
Consumer groups of new year's goods in Shibin township; Distributor of all kinds of products of Shibin;
Fourth, the activity time
20xx65438+February 12 to 20xx65438+1October 12 (one-month promotion cycle in each township)
Verb (abbreviation for verb) activity place
Shibin township service stations.
Setting of the exhibition area of intransitive verb activity content:
1, display of new year's goods and local products; During the activity, a product exhibition area was planned to show the peripheral products of the organizers and other franchisees. (This activity is mainly implemented by Guizhou Yuntai Commercial Co., Ltd. to assist the villages and towns. )
2. E-commerce purchasing experience; Set up an e-commerce area, eye-catching, mainly looking forward to people's power generation brochures. Guide consumers to register and purchase, and register businesses that need to join. Content design:
3. The concept of new year's goods for e-commerce is relatively new, so offline activities are mainly guided. Design a shopping mall operation flow card (with bookmark as the pattern), design an online activity leaflet and distribute it together with the flow card.
4. Design the investment promotion scheme according to the on-site investment promotion situation. Fill in the franchisee's cooperation intention form, leave relevant information, and contact you later. (If conditions permit, you can promise preferential policies for merchants to join: if merchants introduce other merchants to join, they can enjoy priority service objects. )
5. For e-commerce training students and businesses, certain activities can be given on the same day.
Seven. Activity promotion
(1) Promotion time
The activity time is 20xx65438+February 12 to 20xx65438+1October 12.
(2) publicity methods:
1, Shi Bing News Network.
2, mass information, (SMS, WeChat)
3. Interactive forums (other network platforms)
4. Leaflets (printed on leaflets)
(3) Publicity contents:
1, time, place, contact information, activities.
2. The object of discount and the content of discount.
3. Mainstream franchisee information.
Eight, the scene layout
1, 3x6 advertising tent (according to the number of specific businesses)
2. There are two computers (the more the better), network cables and three power interfaces in the exhibition area.
3. 4 tables, chairs and tablecloths on site 10.
4. Display posters, background paintings and live banners.
E-commerce New Year Festival activity planning scheme 21. Activity purpose
The Spring Festival is the warmest and grandest of the traditional festivals in China. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. Seek pleasure and joy in leisurely shopping, and welcome the arrival of the New Year in shopping. Today, with the vigorous development of e-commerce in our county, we should make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concept, and promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering local economy", this festival aims to provide a county-level online shopping platform integrating purchasing, entertainment and consumption for Zhuanglang people and even the whole country through the exhibition form of "New Year Festival", and at the same time build an online trading platform for the vast number of agricultural special products enterprises, distributors and consumers, promote the two-way circulation of "online goods going to the countryside and agricultural goods entering the city" and promote township e-commerce service stations. Accelerate the transformation of local business marketing model, lay the foundation for building a "Zhuanglang model" suitable for the development of e-commerce in poor areas, so that ordinary people can truly experience the impact of the network economy and businesses can truly feel that the era of e-commerce has arrived. Now it is not a question of doing or not doing, but how to do it better.
Second, the activity time and carrier
1, time: 20xx65438+1October18—20xx February 23rd.
2. Carrier: Zhuanglang Life Treasure "Save the Mall"
Three. Activity organization and requirements
1. Kick-off Meeting: The kick-off meeting of Zhuanglang's first e-commerce "Welcome the Spring Festival, Send New Year's Goods" activity is tentatively scheduled to be held in New Time and Space E-commerce Training Center at 65438+ 10/8.
2. The county e-commerce service center is responsible for organizing the stationmaster of each township e-commerce service station and the person in charge of the logistics express company to participate.
3. Township service stations are responsible for organizing village-level service points to actively carry out this activity, do a good job in selling goods on shelves, and make the transaction volume of village-level service points on Zhuanglang e-commerce platform reach a certain amount.
4. The logistics express company is responsible for the express service of this event. It is necessary to ensure the circulation of goods quickly, high quality and efficiently according to the order address of the platform. 1.5 km is free in the same city, and the best price is given according to domestic standards outside 1.5 km.
5. Zhuanglang New Space-Time E-Commerce Company is responsible for organizing online sales enterprises and businesses participating in this activity. It is necessary to register the products provided by enterprises and merchants according to the quantity and price, and all enterprises and merchants should issue written quality guarantee for the products provided, and actively do a good job in after-sales work of the products.
Fourth, the active object.
Residents of Zhuanglang County, people from other places, and people who care about Zhuanglang's economic development.
Verb (short for verb) is the theme of the activity.
Developing e-commerce and prospering local economy
Sixth, the propaganda slogan
1, buy new year's goods and go to Zhuanglang Life Treasure;
2. Where to find this year's new year's goods, everything is on the treasure of life;
3. Where is the new year's goods this year, both online and offline;
4, e-commerce is really convenient, and the new year's goods are delivered home;
5, cheap and good new year's goods grab, kill life treasure in a limited time.
6. A new channel for farmers to increase their income. Agricultural products will be the treasure of the city's life.
7, supermarkets and shopping malls have everything, convenience is still a treasure of life.
8, big bags are no longer mentioned, and new year's goods flow into the house.
9, don't worry about going out, send an online order to send homesickness.
10, this year's Spring Festival is different, just because of the Spring Festival.
Seven. activity
1. discount coupon: the whole mall will be reduced 100 yuan (coupons can only be used for full reduction activities).
2. Full reduction: the audience is full of 50 yuan MINUS 7 yuan; 99 yuan minus 1 1 yuan; Full 139 minus 20 yuan (all fees are reduced from the lowest price provided by the manufacturer, only for registered users of business treasure platform and users who pay attention to WeChat).
3. Time-limited snap-up: Organize all participating businesses to actively do business activities of special price and time-limited snap-up according to the nature and classification of products. (Only registered users of Lifebao platform and users who follow WeChat)
4. New Year gift package: made according to the product mix provided by various businesses in the county.
5. New Year gift certificates: New Year gift certificates are distributed to other enterprises and can be used on the business treasure platform through the gift certificate code.
6. Full red envelopes: buy 50 yuan and above at one time and send 5 yuan red envelopes, and then send small gifts (offline users).
7. Distribution of flagship stores and e-commerce service points in the same city: flagship stores and e-commerce service points support distribution in the same city, placing orders online, free distribution within 1.5 km, and distribution fees outside 1.5 km from 0 yuan.
8. Sending New Year's Goods on behalf of Zhuang Lang: If Zhuang Lang borrows money from foreigners or friends of Zhuang Lang, and orders 500 yuan through the platform, the platform party or merchants can help him deliver the New Year's Goods to his home, and the freight is in accordance with the logistics rules in the county.
9, sell new year's goods, send Spring Festival couplets. Can be combined with rural culture.
Eight. Activity promotion
1, WeChat circle of friends: a. New Time and Space Customer Service Department is responsible for the promotion of WeChat circle of friends; B marketing promotion in the official account of WeChat; C. Participating businesses (enterprises) actively participate (forwarded by friends circle, posted in major forums in Pingliang, Baidu Post Bar, Weibo).
2. Distribute leaflets: a. Distribute leaflets on a part-time basis (the number of part-time employees is about 6 per day): Distribute leaflets on a part-time basis in 65 yuan per day, leaving contact information. There are two X tables, two tables, and a small gift of 1000, starting from 65438+1October 25th and ending at 65438+1October 365438.
3. Online promotion of life treasure; The production department is responsible for: a, product beautification; B, banner advertising production; Check and test the ordering process
4. Media advertising: county media such as county TV stations.
5. Publicity videos: mobile phone videos and website publicity videos.
6. Public welfare publicity: send new year's goods to the elderly and cleaning staff.
Nine. Activities to prepare
Production department:
1, event materials: event theme posters, dm sheets, banners, in-store theme materials, couplets and mascots. The design shall be completed before 65438+1October 20th from the date of product photography and scheme establishment;
2. The improvement of online stores of merchants and service points, the creation of theme atmosphere of activities, the design of advertising themes, the artistic design of products, the setting of discount coupons, etc. have been completed before June 22, 65438 since the establishment of the scheme.
Ministry of Commerce: a. Since the establishment of the plan; B, 65438+1get the required products before October 20th.
Operation Department: a. From the date when the plan is formulated; B, the implementation of warehouse and warehouse management; C. Establishment and construction of venues
Customer service department: a, daily order statistics; B, count the number of registered users; C, active product portfolio entry
Vehicle use: New Time and Space and related enterprises and businesses.
X. Activity cost
The preliminary estimate is about 654.38+10,000 yuan, which is to be raised by various businesses and supported by the County Bureau of Commerce.
Xi. New Year's Goods:
Merchants provide, register
Twelve. social welfare
15, our county was identified as a comprehensive demonstration county of rural e-commerce in China, and offline experience stores have been built in county, township and village service outlets. However, the actual situation is that only a few outlets and individuals sell agricultural products or domestic brand goods in the county through national third-party platforms such as Taobao and Dian Wei, which has not obvious social effects on county economic development, stimulating consumption and helping farmers to increase their income. Offline experience is like a rootless tree. In order to create an e-commerce development atmosphere in the county, activate the enthusiasm of merchants and enterprises in the county to participate in the network economy, accelerate the transformation of local commercial marketing methods, promote the further development of e-commerce, and lay the foundation for creating a "Zhuanglang model" suitable for the development of e-commerce in poverty-stricken areas. In addition, the first online "New Year Festival" will be held in this country this year. We can take this opportunity to hold a vigorous "New Year Festival" in the local area, so that ordinary people can really experience it once.
E-commerce New Year Festival activity planning scheme 3 I. Purpose of the exhibition:
Inheriting the traditional folk culture of China and stimulating the economic consumption during the Spring Festival.
Improve the environment and quality of citizens' buying new year's goods, and meet the citizens' one-stop shopping needs. Focus on displaying famous products all over the country and promoting enterprise products and brands.
Enrich the content of community life around the new city and bring convenience to residents.
Lay a foundation for the sales and investment promotion of Xindicheng and gather popularity.
Second, the exhibition time:
Need to decide or solve
Venue: Huamao 1958 Square.
Third, the theme of the exhibition:
20xx Xindicheng New Year Taobao Food Festival
Fourth, organize:
Organizer: Xindicheng
Organizer: Anhui Shenhua Advertising Media Co., Ltd.
Verb (abbreviation of verb) exhibition content:
New year's promotion of various stall merchants. The organizing committee organized activities such as on-site Spring Festival couplets, lucky draw of thousand yuan gift package, giving out red envelopes by the God of Wealth, and sweet glutinous rice balls.
Exhibition scope of intransitive verbs
1, drinks: all kinds of wine, white wine, yellow rice wine, fruit wine, health drinks, fruit juice drinks and lactic acid bacteria drinks; Tea and so on.
2. Foods: all kinds of famous and excellent new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted seeds and nuts of dried fruits, local products and agricultural products.
3. Daily necessities: household appliances, kitchen and bathroom appliances, ornaments, cosmetics, leather products, daily necessities, plastic products, hardware and electrical appliances, firecrackers, festive supplies, kitchen utensils, smart toys, etc.
4. Gifts: various gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.
5. Clothing category: bedding, clothing, shoes and hats, etc.
6. Specialty: Wuxi specialty sauce ribs, oil gluten, steamed buns, vegetarian cakes, Huishan clay figurines; 7. Imported goods: specialty foods from all over the world;
Seven. Activity form
1, Thousand Yuan Gift Package Lottery: Customers can get a free merchant lottery when shopping in 50 yuan. Lottery tickets can participate in the lottery. You can get two lottery tickets if you buy more than 100 yuan, and so on.
2. Free Spring Festival couplets: Calligraphers of Calligraphers Association are invited to write and send Spring Festival couplets on the spot. Send it when the shopping is over xx yuan.
3. The God of Wealth sends a red envelope: The top 200 customers who come to the New Year Fair every day can get a red envelope for free. Remarks: each person is limited to one red envelope, which can be a blessing, couplet, RMB or greeting card.
4. I'll pay for your shopping: the organizer randomly finds a customer who is paying the bill, and as long as the customer answers a simple question about this year's New Year Festival within 30 seconds, the order can be exempted.
5. Large-scale group purchase: make a catalogue of new year's goods and send it directly to units and enterprises to promote group purchase while promoting goods.
6. Artistic performances: lion dance, guzheng performance, pipa performance and singing representative songs of the Spring Festival.
7. Window grilling: teach window grilling skills on the spot.
8. Enjoy free New Year snacks, such as glutinous rice balls and spring rolls.
Eight. publicity programme
This year's New Year Shopping Festival will focus on pre-publicity and hype, and link the media resources in the same city to attract potential consumers around the new city and even the whole city to the maximum extent.
Publicity methods: hard and wide activities, dynamic reports and topic hype.
1, network: post on the websites of major forums to expand publicity.
2. Print media: Advertisements or dm pages can be placed in Anqing Evening News, Xin 'an Evening News and Anqing Radio and Television News.
3. Vehicle carriers: buses and taxis put advertising information.
4. Posting of community posters: Posters will be tailored for this year's New Year Shopping Festival, which will increase market attention and accumulate popularity.
5. Air glider
E-commerce New Year Festival activity planning scheme 4 I. Activities
New Year Fair, Group Buying Exhibition, Online Shopping Cart
Second, the purpose of the activity
● Improve the environment and quality for citizens to buy new year's goods, and meet citizens' one-stop shopping needs.
● Fully display Liuyang native products and enhance Liuyang agricultural and sideline products brand.
● Concentrate on displaying famous and famous commodities from all over the country, and enrich Liuyang's new year's goods market while promoting enterprise products and brands.
● Inherit the traditional folk culture of China and stimulate the economic consumption during the Spring Festival.
Third, organizational units
Sponsor: xxx
Four. Time and place of exhibition
Time: xx, xx, xx to XX (***8 days)
Location: tentative (can be set in our square)
Verb (abbreviation of verb) exhibition description
During the exhibition, the company's products will be displayed and promoted in three parts:
Live exhibition.
Time: xx, xx, xx to XX.
Location: to be determined
Booth area: 3x 10 square meter
Activities: Merchants will arrange exhibitions on the spot to promote their products and brands. At the same time, the organizing Committee will organize free gifts. On-site Spring Festival couplets are presented; Activities such as charity New Year donations attract popularity.
Group purchase alliance
Time: xx, xx, xx to XX.
Form: The exquisite product catalogue is printed by xx Daily and distributed to all organs, units and enterprises in the city, and the administrative institutions and enterprises organize the purchase of products.
Requirements: The merchants on the commodity list adopt the principle of making profits appropriately to promote consumption.
Online shopping cart
Time: 20xx year, month, year
Form: build a new year's goods purchasing platform on xx, describe the products of enterprises, and attract citizens to shop online.
Exhibition scope of intransitive verbs
◆ 1, sugar and liquor: all kinds of wine, white spirit, yellow wine, fruit wine, health drinks, fruit juice drinks and lactic acid bacteria drinks; Tea and so on.
◆2. Foods: all kinds of famous new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted seeds and nuts of dried fruits, local products and agricultural products.
◆3. Daily necessities: household appliances, kitchen appliances, ornaments, cosmetics, leather products, daily necessities, plastic products, hardware and electrical appliances, firecrackers, festive supplies, kitchen utensils, smart toys, etc.
◆4. Gifts: various gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.
◆5. Clothing category: bedding, clothing, shoes and hats, etc.
6. Specialty: famous Liuyang products such as honey, oil cakes and vegetarian dishes.
Seven. Publicity and promotion
In order to ensure the strong popularity of the exhibition, the organizing Committee will choose various forms and ways to report the exhibition in a planned way:
1, Liuyang Daily: During the investment promotion period of the exhibition, make a brand list, conduct exhibition publicity for 1 month, and introduce the details of the event with pictures and texts.
2. Liuyang Com: for exhibitors, do centralized promotion on Liuyang. And organize online group buying. At the same time, through special publicity, promotional information, New Year's spike and other activities, expand the influence of the festival.
3. Print and distribute 20,000 publicity color pages, put in 2 road column advertisements, send 654.38+10,000 mobile phone messages, and put in 20 balloons in downtown busy sections to fully spread the exhibition information in various forms and ways.
4. Make a new year's goods group purchase catalogue and send it to interested group purchase units such as administrative institutions and enterprises.
Eight. Supporting activities (please consult the organizing Committee for details)
1, New Year's Spike: Several varieties of goods are launched every day to attract customers through super preferential prices in the form of "Spike".
2. Large-scale group purchase: make a catalogue of new year's goods and send it directly to administrative institutions and enterprises to promote group purchase while promoting enterprise products.
3. Reward every day: In order to attract popularity, many awards have been set up, such as: 100 people get beautiful gifts for free every day during the exhibition, and organize customers to draw a lottery to win cash during the exhibition.
4. Exhibition awards: The exhibition awards such as "Most Popular Award" and "Best Sales Award" are selected among exhibitors, and the organizing committee will issue certificates and medals.
5. Free Spring Festival couplets: members of Liuyang Couplets Association are invited to write Spring Festival couplets on the spot and give them to the citizens who come to participate in the activities for free.
6. Cultural performances in the square: invite ancient painting troupes and bands to perform live.
Nine. Forms of investment promotion
(1) Title sponsorship category
1, annual festival title
This New Year Festival has a general title, and the theme of the Expo is "xxxx", the first New Year Festival and Group Purchase Exhibition in Liuyang City.
Funding: 654.38+10,000 yuan
Return:
(1) All event advertisements reflect the words "xxx" in Liuyang's first New Year Festival;
(2) Give priority to providing two most eye-catching advertising spaces at the opening ceremony;
(3) Invite the leaders or responsible persons of the title party to speak at the opening ceremony of the New Year Festival;
(4), Liuyang Daily in New Year's Day advertisements and news pages prominently reflect the name of the title unit or product promotion, not less than 10 times;
(5) Two designated booths (with an area of 3mx3m) will be provided at the exhibition site.
(6) Provide 4 editions of Liuyang Daily before xx, xx, XX. The content can be decided by the title party.
(7) The group purchase list reflects the words "xxx", and returns the words "Liuyang First New Year Festival and Group Purchase Exhibition" and a number of pages.
(8) On the online shopping platform, the word "xxx" was highlighted at the first New Year Festival and Group Purchase Exhibition in Liuyang.
(9) outdoor, text messages, balloons and other publicity advertisements reflecting the name of the title party.
2. The name of the theme activity day
Major industries and distributors are invited to actively participate in this festival, and theme days are named, such as "Tang Renshen" Food Day and "Jinhao" Grain and Oil Day.
Cost: 20,000 yuan
Return:
(1), reflecting the name and products of the brand list before the Spring Festival.
(2) Liuyang Daily 1 page, worth 1 yuan, completed before the Expo.
(3) Enjoy two standard booths and an advertising space at the exhibition site.
(4) The name and product of the co-organizer are reflected in the group purchase list.
(5) Display the names and products of the co-organizers on the online shopping platform.
(6) Determine one day during the exhibition as the activity day of the title unit, carry out publicity activities in the square, and arrange exhibitions on the rostrum.
(2) Make a group purchase list
In order to advocate group buying and promote corporate brands, 65,438+0,000 group buying catalogues were specially made and distributed to administrative institutions, enterprises and group buying customers in the city.
Charge standard:
The front cover is 20,000 yuan (limited 1), the back cover is 1 2,000 yuan (limited1), and the inside page is 8,000 yuan.
Return:
(1), reflect the co-organizer name and products on the brand list before the Spring Festival.
(2) Liuyang Daily 1/2, completed before the Expo.
(3) Enjoy the 1 standard booth (3mx3m) designated by the organizing committee of the New Year Festival.
(4) The name and product of the co-organizer are reflected in the group purchase list.
(5) The online shopping platform reflects the names and products of the co-organizers.
(6) Participate in the selection of the most popular new year's goods for consumers.
(3) Live exhibition
This New Year Festival invites all industries and dealers to arrange exhibitions on the spot.
Cost: 5,000 yuan
Return:
(1), reflect the co-organizer name and products on the brand list before the Spring Festival.
(2) Liuyang Daily 1/4, completed before the Expo.
(3) Enjoy the 1 standard booth designated by the organizing committee of the New Year Festival.
(4) The name and product of the co-organizer are reflected in the group purchase list.
(5) Display the names and products of the co-organizers on the online shopping platform.