Roewe:
Roewe is an automobile brand owned by Shanghai Automotive Industry (Group) Corporation, which was launched in June 2006. The automobile technology under this brand comes from Rover previously acquired by Shanghai Automobile, but Shanghai Automobile did not acquire the "Rover" brand.
On June 65438+1October 65438+February 2006, Shanghai Automobile (Group) Co., Ltd. (hereinafter referred to as "Shanghai Automobile") officially announced that its own brand was named "Roewe", which means "innovation honor and prestige are all over the world". Roewe's brand has developed rapidly in the past four years, and its products have covered the intermediate and high-end car markets. "Technology" has become the brand label of Roewe. Roewe brand slogan is "Taste technology, know what you know and do".
Hu Maoyuan, chairman of Shanghai Automobile Group and Shanghai Automobile Co., Ltd., believes that the development goal of Shanghai Automobile in the 11th Five-Year Plan is to become a leading large automobile group with core competitiveness and international operation capability. Building an independent international brand is a solid step for Shanghai Auto to achieve this goal and will enable Shanghai Auto to achieve sustainable development.