1. Platform background: Microvision is a short video sharing platform launched by Tencent, similar to Tik Tok. Video number is a function of WeChat platform, which allows users to post and watch short video content.
2. User groups: As an independent App, Microvision has a wider user group, including not only WeChat users, but also users of other platforms. The users of the video number mainly come from the huge user base of WeChat.
3. Content distribution mechanism: Microvision uses algorithms to recommend and push related content according to users' interests and behaviors. Video numbers emphasize social attributes, and users can find content by following, sharing and searching.
4. Functional differences: Microvision focuses on short video creation and sharing, providing rich editing tools, special effects and challenges. Video number is more like a simplified short video platform with relatively few functions, but it is well integrated with other functions of WeChat (such as friends circle and official account of WeChat).
5. Business model: Microvision and video number have different business models. Microvision is commercialized through advertising, brand cooperation and creator encouragement. At present, the video number is mainly based on advertising display, and more commercial channels may be expanded in the future.