What is the origin and development of Land Rover?
Here is a brief introduction to the origin and development history of Land Rover: Origin: Rover (also known as Land Rover) Group was once an ancient British automobile company. Rover is a nation in northern Europe. When producing bicycles, Rover is used as the brand name. 1904, the car was still manufactured under the license plate name of Rover. Because rover is a brave and enterprising pirate nation, rover's trademark is pirate ship, and red sail symbolizes the company's fearless spirit. Development: 1966, Rover merged with Leland Automobile Company and became the Jaguar-Rover-Triumph Department of Leland Company. 1988 was acquired by British Aerospace Corporation. 1989, officially renamed Rover Group. 1990 cooperated with Honda Motor Company of Japan in technology and capital, and was finally acquired by BMW 1994 of Germany. At present, the automobile products produced by the group are divided into three categories: off-road vehicles, cars and MG sports cars. In March 2000, Ford Motor Company paid 3 billion euros ($2.7 billion) to BMW Group for all its four-wheel drive products, including Range Rover, Discovery, Freelander and Defender.
What are the advertising slogans of Land Rover?
Every car has a different slogan when it goes on the market. These slogans can make everyone feel the characteristics of Land Rover.
Land Rover Range Rover slogan:
Several advertising words of Range Rover are well written, such as "endless life, the peak will enter the countryside from now on", "challenge the limit and conquer the world" and so on.
Advertising language:
Also known as advertising words, it is the product of the combination of social reality and people's living habits. Broadly speaking, it is an advertising language that introduces goods, culture, entertainment and other services to the public through various media and posters, that is, an advertising description. Refers to pure advertising in a narrow sense, a slogan. A good advertising language should have strong cultural and market trends. Simply put, it can be summarized and explained vividly. It is the essence of wisdom, which can be deeply rooted in people's hearts and leave a deep impression on people.
What is the origin and development of Land Rover? @20 19