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20 10 Vancouver Winter Olympics theme slogan
On Thursday, the organizing committee of the 20 10 Winter Olympics announced that two lyrics from the Canadian national anthem "Oh, Canada" became the slogan of the Vancouver Winter Olympics. Previously, the organizing Committee applied for trademark registration for these two lyrics.

These two lyrics are "with glowing hearts" in the English version of the Canadian national anthem and "des plus brilliant explorations" in the French version of the national anthem.

According to the regulations of the Canadian Heritage Department, Oh, Canada has a history of 100 years and belongs to public copyright. The use of the lyrics of this song does not require the approval of the government.

Organizers have said many times that they hope to make the 20 10 Winter Olympics a "Canadian Games", and using the lyrics of the Canadian national anthem is also part of achieving this goal. Ice hockey fans who sing "Oh, Canada" before the game and primary school students who sing the national anthem every morning don't have to worry.

"This will not constitute an infringement of trademark rights," said Neil Melissiep, a trademark lawyer in Vancouver. "They sing the national anthem without any commercial purpose. They don't use this trademark to sell things. They are just singing a song. "

But if someone sells something with two lyrics registered as trademarks, the nature is completely different. The Organizing Committee is very serious about protecting the Olympic brand, and managed to get the Canadian Parliament to pass an unprecedented bill, so that several words related to the 20 10 Winter Olympics were also protected by law. For example, the number "20 10" and the English word "winter" cannot be registered as trademarks because these words are too common.

Because of the use of the word "Olympic", some vendors in Vancouver were taken to court, although some things using the word "Olympic" existed before Vancouver was approved to host the 20 10 Olympic Games. Several people who want to register the domain name related to "Olympic Games" online have also been taken to court.

The slogan of the Beijing Olympic Games is "One World, One Dream", while the slogan used in the last Winter Olympics in Turin, Italy was "Passion burns here".

(It can also be understood as: with a glowing heart (English), excellent efforts reach the peak of success (French). It represents Olympic athletes and their excitement when they win medals, as well as Canada's country and people, and also contains Canada's characteristics, ideas and history. )