Nowadays, some changes have taken place in the marketing promotion strategies in the fields of Internet and mobile applications. In order to bring products to market effectively, we usually need to do enough "preheating" work. This is also the origin of the "coming online" page.
Amazing Effects In my opinion, the "Coming Online" page that can't produce amazing effects is meaningless. If you can't incorporate any "amazing elements" into the design, then don't put it online at all, because the whole point of this matter is to try to attract the attention of potential users and interest them before the product is released, instead of making them feel bored before seeing the actual product.
You can try to use some skills here to reveal some important information about the product to visitors in an interesting way, while maintaining a sense of mystery to some extent and arousing their curiosity.
As for "fun", there is a common design skill, that is, to present the content through a long text, which can not only avoid the monotony of form, but also allow visitors to obtain information in a short time. Of course, large text will inevitably lead to the tension of page space, so it is necessary to refine the information.
Countdown or completion degree
Once you use this element on the "Coming Online" page, your product must go online at the end of the countdown, not earlier or later. Otherwise, not only will this design element lose its meaning, but more importantly, your potential users will feel cheated and lose their trust in the product.
Mail subscription Mail subscription is an effective way to promote online. Nowadays, people have many ways to communicate on the desktop and on the move, but the traditional e-mail is still a very important way of communication.
Discounts and Rewards For some types of products, we can consider offering some discounts or rewards to potential users in the "Coming Online" page. In particular, some tools and services with newer concepts, or those involving traditional offline products, are more applicable.
Of course, you need to fully evaluate this plan with the demander or customer to ensure that there is room for discount in the initial market strategy of the product.
Brand element is a very basic point, but it is still necessary to mention it in the discussion topic. We usually don't forget to put the company logo on the "coming online" page.
But the temperament, color matching and element style of the page should also be consistent with the company, products and brand image as a whole.
SEO "online" page is short in nature, but we should consider SEO issues.
Because the content is really limited, we can try to optimize the page code semantically from the perspective of front-end development. Remember to use different levels of
Blog: Here we extend the concept of "online" to make it more than just a simple page. If you have the conditions, you can try to set up a blog for the upcoming products to make the whole preheating site more attractive.
Of course, this method requires a lot of efforts and requires more related resources.