In this age of all-people entertainment, Duan Shou must be the brightest star in the night sky,

the most sought-after corner at the dinner table.

is it really that awesome to write jokes?

In two weeks,

I discovered the existence of several routines by studying 1, vomit jokes on the pulse.

routine 1: emotional inversion case: I graduated from Huawei last year and signed the Struggler Agreement, then I can't leave until 8: 3 in the morning and always after 1: in the evening, and I have to work overtime consciously on weekends. Some stomach problems in college are more serious, but my parents are in poor health, so I have to endure working for a year. It fell last month, and all the salary for one year was paid to the hospital. On the 11th National Day, I resigned. My girlfriend took me back to Hangzhou and got married. My father-in-law gave me a suite and a car. I lived well without Huawei.

god replied: obviously you can rely on your father-in-law, but you have to rely on talent.

Common routines, such as "Life is just six words: no matter what" and "Nothing is difficult in the world, as long as you are willing to give up".

When you tell a story that is particularly inspiring and uplifting, a sentence that comes back as a result suddenly appears a scene that is completely contradictory to the previous context, which makes you confused and ignorant. This so-called "divine reply" routine one.

Routine 2: Mourning Culture

Case: It's been almost half a year in naked resignation. Even if I eat dirt, I can't just find a job!

god replied: don't worry, there are still many days when you can't find a job.

Undoubtedly, "mourning culture" has become a hot spot in the marketing circle in 217. From "Good things should be shared with good friends, alas, I forgot that I don't have any friends" in Ai Tea to "Don't bend over for five buckets of rice, it's really right, just kneel down and be grateful for one bucket" in UCC Coffee.

The turning point from being really lucky to being really sad at a young age is to turn those unpleasant things in life into copywriting, so as to arouse emotions. This is the marketing of "mourning culture".

Routine 3: Positive Energy

Case: Recently, my boyfriend worked overtime every day, and got up secretly last night to help him correct a lot of bugs. Just now, he sent me a micro message saying that the computer flooded yesterday, and the bugs were gone. So happy!

god replied: the legendary girlfriend of another family.

with the mourning culture, there is naturally positive energy. In this summer vacation surrounded by mourning culture, JD.COM's "Even if the whole world tells me no, I still have him" and Tencent's video "Good Times Burning Together" unexpectedly made innovations.

By propagating "burning" energy against "mourning" culture, it will bring young people a new attitude towards life that they are no longer depressed and alive. This is the brand attitude!

Routine 4: homophonic adaptation of ancient poetry and lyrics

Case: Riding mobike to work in the heavy rain, I feel that I really worked hard.

god replied: even if the heavy rain turns the whole city upside down, the company will remember that you are late.

Master Zhang Wei, a world-famous product, put it well, "If there is affection in the sky, it will age, and if there is affection, people will die early". The first half of the sentence is unusually chicken blood, and the second half is unusually cold-blooded, but it is full of laughter. It has become a national entertainment to adapt famous sayings, two-part allegorical sayings and expression packs with homophones like this.

For example, "Life in the workplace will always warn you how sweet sugar is and how salty salt is. What is Tianma Meteor Boxing? " Do you have Freestyle about homophonic adaptation, my friend?

Routine 5: Black Humor

Case: Chatting with colleagues, talking about being sleepy, I sent a message: "I really want to go back to sleep." Turns out it was sent to the wrong company group ..... I may be fired.

God replied: Then you should immediately send another sentence-"But I can't, because I think work is more important."

This reply is so situational and so distressing. It can only be said that the core of comedy is tragedy.

routine 6: normal logic inversion

case: Tsinghua Peking university admission notice or RMB 1 million, which do you choose?

God replied: You can make money sooner or later. Not everyone can go to Tsinghua in this life. I will choose 1 million yuan.

The common routine of (ba) chatting (mei) in wine bureau does not follow the conventional reasoning, and seriousness and exaggeration complement each other, which is subtly reversed at the end.

"Ali HR replied to add me to the talent reserve file. What does this mean? ..... means you are a good person ","If time can go back to three years ago, would you still learn iOS at that time? ..... I will borrow money to buy a house and do nothing. " These turning points also have the same effect, experience it.

routine 7: stealing concepts

case: excuse me, 996, what time do you get off work?

god replied: there is a kind of 996, which is 9 o'clock the next morning.

This is also very simple to understand. If you find something that can be replaced in a sentence, replace the logic, replace the concept and add it, there will be unexpected chemical reactions. Look at this example. "Some people can't do only two things in their lives-neither this nor that.".

So, for the routine of God's inversion,

we'll stop here today.

With your wit,

I will never find out that I am going to quit after only writing seven routines.