First of all. Because of its close contact with the market, the media can only benefit directly or indirectly after attracting a considerable number of audiences. This has also led to the "kitsch" of market-oriented media. This "kitsch" performance is mainly reflected in the vulgarization of media products and the entertainment of news. The vulgarization of content is mainly reflected in the fact that the media use sex and violence as selling points to increase circulation or ratings in order to cope with the increasingly fierce competitive environment. The entertainment of news is mainly manifested in the increase of the proportion of soft news in the content, and lace news, violent incidents and anecdotes of celebrities have become the main contents.

Second. The marketization of media will lead to too many advertisements. First, the marketization of media has promoted the transformation of media from disseminator-oriented to audience-oriented, and actively narrowed the distance between mass media and audience. Because it should be market-oriented and audience-oriented, in order to meet the different needs of different audiences, the media should pay more attention to the concerns of the audience and reflect the sufferings of the people. Then the content of the report will be closer to the masses, reality and life.

Secondly, marketization has promoted the prosperity of the media. The market-oriented media must meet the needs of the audience. The diversified needs of the audience lead to the diversified development of the media. When the demand becomes blank. There will be new media soon. At the same time, the marketization of media also impacts the original management system of China media industry. Promote the further development and growth of the media field.

Third, the marketization of the media has further strengthened the supervision function of media public opinion. There is a famous saying in the western press. Bad news is good news. Social negative news is "good" news for the media. Therefore. In order to attract the audience, the market-oriented media will give full play to its function of critical supervision within its own "authority".

Fourth. Media marketization will also promote the process of political democratization. Because the government is no longer fully responsible for the funding of mass media. Cut off economic ties with the media. The government's control over the media is also relatively weakened. Therefore, the China media, which is restricted by both the government and the audience, does not just listen to the call of its superiors. Began to truly become a bridge between the government and the people.