Do you know "Produce 101"? It doesn’t matter if you don’t know, we can take a look at its character poster copy.

After two months of PK, Produce 101 ushered in the finals, and this time there were 11 beauties making their debut as a group. And in order to promote them, Tencent Video specially made a poster copy for each of them. The poster copy presents their respective characteristics, with pink as the theme color. It can be said that every girl is full of hearts. Let’s take a look at the specific copywriting content, as follows:

Meng Meiqi: The almighty luminous body, a bigger stage, is about to awaken.

Wu Xuanyi: Restart after returning to zero, with unchanged original intention and doubled courage.

Yang Chaoyue: There are as many preferences as there are prejudices.

Duan Aojuan: With gentleness and song, youth will no longer be in chaos.

YAMY: Personalized magnetic field, changing the direction of gravity.

Lai Meiyun: 70% sweet, 10% energetic, and the future is promising.

Zi Ning: The cool sound sounds, and the heart becomes clear.

Sunnee: Using her dream as a horse to travel to a foreign land, the cool girl firmly believes in it.

Li Ziting: There is an elf hidden in the song, singing soft and ethereal.

Fu Jing: This gorgeous adventure turns gold into a cocoon and turns it into a butterfly.

Xu Mengjie: Never stop pursuing your dreams, and there will be rainbows in your smiling eyes.

How is it? After reading this set of pink-themed newspaper copywriting, isn’t it very eye-catching? Each member has a distinct personality and is accurately described in one sentence. Isn’t it great?

If you could describe your own characteristics in one sentence, how would you describe it? Let’s do some exercises together. Maybe you’ll become popular one day?

Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)