Why is Wang Jianlin so rich? I believe many people are curious about how Wang Jianlin made his fortune? Below I have compiled the secrets of Wang Jianlin’s fortune. Let’s take a look. How did Wang Jianlin make his fortune?
On the list of China’s top richest people, Jack Ma and Wang Jianlin respectively represent the development of two different industries. Jack Ma’s success is inseparable from the booming development of the Internet, while Wang Jianlin can be said to rely on The traditional real estate industry was developed step by step. Wang Jianlin worked in government units in his early years, and later he became involved in politics and business. The history of his fortune is curious.
On Wanda’s territory, you can see huge industrial groups: real estate development (heavy on assets, light on assets), film industry chain (cinema lines, investment, distribution), tourism industry chain (hotels, travel agencies) , high-tech cultural industry chain (shows, movie parks, animation), consumer industry chain (department stores, KTV, yachts, children's entertainment), sports industry (Atletico Madrid Club, Infront Sports), finance (Centennial Life, Quick Money), There is also o2o with Wanda Plaza as the platform. Among these industrial groups, there are already two world firsts: commercial real estate and movie theater chains, as well as several Chinese firsts. < /p>
Influenced by his family, Wang Jianlin came to Northeast China from Sichuan at the age of 15, joined the army, and became a full-time regiment cadre at the age of 28. In 1987, in response to the country's call for "million-dollar disarmament", Wang Jianlin bid farewell to his 18 years in the military. After changing careers, Wang Jianlin came to Dalian City's Xigang District Government as the Office Director. But soon, Wang Jianlin, who thought he would have a promising career, abandoned politics and entered business. Taking advantage of the opportunity of corporate restructuring, he founded Dalian Wanda Group Co., Ltd.
After entering the real estate industry, Wanda’s first pot of gold was the renovation of shanty towns in the north gate of Dalian Municipal Government. This was a somewhat helpless move. As a private enterprise, Wanda could not obtain the quota required for real estate development projects at the time, so it could only undertake the unpopular project of renovating the old city. Wang Jianlin made bold attempts, such as aluminum alloy windows, security doors, renovating the living room, and setting up restrooms. These are considered "pediatrics" now, but they were all pioneering achievements back then. Wanda made nearly RMB 10 million on this project. More importantly, it broke a new path and became the first company in the country to renovate old cities, quickly expanding its scale.
Daring to venture and try is not reckless. Wang Jianlin defines the difference between the two in this way: "Dare to venture and dare to try means to be determined to try and not be afraid of failure," which means driving without purpose. ?Get it right, that is, grasp the general direction.
Opportunity hunter, accurate in the era of blocking
Not afraid of officialdom, easy to get around, natural temperament, and a personality that means what he says. Wang Jianlin is quite mysterious. In the eyes of many people, Wanda, which is favored by the government, seems to be isolated from market competition. Wang Jianlin's father was once a provincial official, and his 18 years of military career and experience in state-owned enterprises after his career transition made Wang Jianlin well versed in the ways of government. He has always had a passion for major policies, industry trends, and development hot spots that far exceeds that of ordinary Chinese businessmen. He is the best opportunity hunter of this era, discovering the thickest snow, the lucrative real estate industry, the longest slope, several major opportunities in the process of urbanization and the boom in consumption. Wanda's success is not only due to the success of its products, but also because it can accurately capture the era.
Many developers’ understanding of commercial real estate so far is to collect rents from holding properties. This concept is much worse than Wanda’s. Wanda's commercial real estate is not just a rental property, but a product that changes the function and structure of the city. Mayors are pursuing Wanda Plaza because of its ability to turn urban non-centers into centers. It is an incubator for local government performance.
Borrowing from the east wind, enterprises must go with the trend
? To be a business, you must go with the trend and not go against it. ?Wang Jianlin said. He is good at taking advantage of opportunities. In 2002, Wanda tried to transform into commercial real estate, and first thought of cooperating with Fortune 500 companies. In order to convince Wal-Mart, he personally visited the relevant person in charge several times, but was not allowed to enter. Later, it was through the help of government figures that cooperation was finally reached. During Wanda's initial expansion, Wanda, a small company that stood with Fortune 500 companies, increased its leverage in negotiating with the government to acquire land.
Nowadays, the host and guest have changed. If Wal-Mart wants to visit Wang Jianlin, it must make an appointment some time in advance. During the period of rapid expansion after 2008, Wanda made full use of the government's potential; and by acquiring AMC, it took advantage of the boom in the cultural industry. "Stay close to the government and stay away from politics" is Wang Jianlin's famous saying. He believes that Wanda has achieved extraordinary development because it can do things that "state-owned enterprises cannot do and private enterprises cannot do". Wang Jianlin once gave lectures to many state-owned enterprise leaders in a state-owned enterprise training bureau. He said in class: "Today's private enterprises are no longer the past." If there is a group of companies with a scale of 50 billion and hundreds of billions in the future, private enterprises can also do big things, and state-owned enterprises will be completely out of business.
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Behind the scenery, an unknown embarrassing past
We only see Wang Jianlin’s current status as the richest man, but we don’t know his embarrassing past. .
In the early days of starting a business, Wang Jianlin once took over a half-finished project from the government. However, after signing the contract, he suddenly encountered a nationwide "governance and rectification", and it became very difficult to get a loan. In order to start this project, Wang Jianlin needed a loan of 20 million yuan. The situation at that time was that there was land as collateral and all the procedures were in place, but after searching dozens of banks, no one was willing to lend to him. This project can be said to be something Wang Jianlin regrets deeply. In order to solve this problem, Wang Jianlin could not sleep for nine days and nights for a period of time. No matter whether he took sleeping pills or injections, they had no effect, so that in the later stage, he began to feel in a trance. On the morning of the tenth day, Wang Jianlin fell to the ground and fell unconscious during a meeting. He was rushed to a large hospital in the background for treatment. If it were not for the proper treatment by doctors in Beijing, there would be no Wanda today, and there might be many patients in the mental hospital.
In addition, Wang Jianlin also hit a wall when he was involved in commercial real estate. In 2000, when Vanke Real Estate was withdrawing from commercial real estate, Wang Jianlin began to devote himself to commercial real estate. However, because he did not understand planning and design, he had to sell all the shops on the ground floor when building a building. The people who bought the shops did not manage well. Come sue Wanda. Therefore, Wang Jianlin was the defendant 222 times in three years. Although he only lost two lawsuits, it still made the entire company exhausted.
Later, Wang Jianli studied an approach in innovation: he proposed a model called urban complex. That is to say, we will build a commercial center. Next to the commercial center may be an office building, then a commercial street in the city, and then some apartments. If you sell these apartments and office buildings, you will have cash flow. Since then, Wanda has embarked on a prosperous road.
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In 2004, commercial real estate faced macro-control, and the state included shopping malls as one of the seven industries that restricted development. Due to difficulties in business development and greater pressure from public opinion, many people persuaded Wang Jianlin to quit, but they were all rejected by this "tough guy" who was a former soldier. Wang Jianlin said that there are no obstacles in life, and everyone has a chance to succeed. First, you must study what is different from others and have an innovative spirit. In addition to this, a more important quality is to have a spirit of perseverance, not to be afraid of failure, and to be persistent and persevering. Looking back at the history of Wang Jianlin's fortune, we can summarize three points of experience.
1. Dare to venture and try. In Wang Jianlin's success study, this is the most important part. As he often said: Tsinghua University and Peking University are not as courageous as Tsinghua University. If you bravely take the first step to try, the chance of success is 50%, but if you don't try, the chance of success can only be 0.
2. Innovation and change. If you want to continue to succeed, you must continue to innovate. If you only do what others have done and only follow the path others have taken, you will not be more successful than others.
3. Stick to it. It is not enough to be bold and innovative, because all innovations are subject to failure. Innovation is a process that requires continuous improvement. You cannot give up after one or several failures. If you think your choice and direction are correct, you must stick to it. Wang Jianlin: In the first three years of starting a business, he was accused 222 times
● With no way to get a loan, he stood in shame in the bank corridor!
In the early days of starting a business, I took over a resale project. But after signing the contract, suddenly there was a nationwide "rectification and rectification", and it became even more difficult to get a loan. In order to start this project, I had to find a loan. I needed a loan of 20 million yuan, but no bank was willing to lend it to me.
?The government later assigned me to find the president of a certain bank, but I searched more than 50 times and hid every time. ?
Sometimes I see him, he runs out of the back door, and I wait in the corridor; sometimes I block him in the corridor, and he says: Well, do it like this, can you come next Tuesday? ;When I go again, he is on a business trip. At that time, just to get the loan, sometimes I stood for a whole day.
The feeling and shame of standing in the corridor was so despicable.
▲Wang Jianlin when he was young in the 1990s
● Tired of dealing with lawsuits, many people may want to make trouble
When I was doing commercial real estate, I first started because I didn’t understand , build a building and sell all the shops on the ground floor. In the first three years, the people who bought the shops came to sue us because they were not doing well.
I was the defendant 222 times in the past three years. Although I only lost two lawsuits, it still made the whole company exhausted. How can I still have the energy to run a business if I am in litigation all day long? This is the case with my client. He came to sue me when his rental return rate did not reach the ideal 10% or 20%.
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If we lose, many people may hold banners and go to the streets to cause trouble.
Wang Jianlin’s entrepreneurial insights
1. Struggle can discover and seize opportunities
I believe that diligence is very important when starting a business, and I understand this deeply. Since I was a retired soldier, I didn’t know anything about the real estate industry in the early days of starting my business. Many colleagues laughed at me and commented that sooner or later, I would come back to where I came from. So I made up my mind to study first. In the next 4 to 5 years, I gave up all my rest time, went to work normally during the day, and spent all my time studying at night. I believe that hard work can make up for weakness, and hard work can help us discover and seize opportunities.
The most difficult period for Wanda was not the early stage of entrepreneurship. In the early days of entrepreneurship, China had a shortage economy. When building houses at that time, the supply exceeded demand.
In fact, the most difficult period was when we were transitioning into real estate and commercial real estate in the late 1990s. There were no successful examples to refer to, and there was no financial capital to support it. I completely relied on myself to explore and stumbled a lot. I once said that when we recorded the process of starting our own business, we were accused 220 times. This process was the most difficult.
Some people ask, why can't all these difficulties stop me? Even if you don't transform, you will still be a successful entrepreneur and have a very good life. It should be said that your dream has come true. Why work hard?
This is your goal issue, your positioning issue. At that time, we had been starting a business for nearly ten years, and our personal life should be said to be completely satisfied, but the business was still a small business. At that time, I had a dream, which was to become an evergreen enterprise or a century-old enterprise. We feel that the model of simply doing real estate is not evergreen enough. Real estate itself is a short-term industry. In any country, it has a history of almost 40 or 50 years. It will shrink after industrialization is almost completed. Therefore, we look for business models with long-term stable cash flow and decisively Choose this one to try. It should be said that it is a positioning in one's own heart, and one's own goals determine whether one can persevere.
2. The most important thing in starting a business is psychological quality
In fact, everyone has the conditions to start a business, but it is not certain whether the business will be successful. There is a saying, "Most of the pioneers will become martyrs, and a small number will become pioneers." Therefore, among entrepreneurs, more people die and less people live. I think the most important thing is psychological quality. The psychological quality must be good, one must withstand hardships, and one must have a spirit of perseverance. This is probably much stronger than all wisdom and business models. Many people fail to start a business because they give up after a little difficulty. Just like when we were busy fighting lawsuits all day long in the past four years, several comrades in the company advised me: Boss, don’t do it. We are doing a good job selling real estate, so why bother with this thing again? Later I told everyone that within five years, if If this happens again, I will go back, but within five years we suddenly found the feeling and a successful model came out. Therefore, I have experienced it myself, and I have seen examples from friends and several successful large companies. The most important quality is persistence.
I have seen an advertisement on CCTV with one sentence: "How big is the heart, how big is the stage?". Many people may think this advertisement is deceptive, but in fact, people who have had careers, especially people with relatively successful careers, have great success. Most people have this experience! Only if you dare to think can you dare to do it, and only if you dare to do it will you have a greater chance of success. Therefore, I think we should take the first step bravely and not be a giant in words and a dwarf in action. You can't just dream, just think. To turn dreams into reality, the most important thing is to take the first step bravely.
3. Never believe in the so-called success theory
Those born in the 1980s and 1990s who are now starting a business must not believe in the "100 Tips for Success" or "Shopping Mall" in the market. Bible etc.
Because individual success is like "all roads lead to Rome", successful people definitely have a number of different models and experiences, or are caused by special accidents, etc., and it is absolutely impossible to have exactly the same success. model. Therefore, these so-called tricks and ideas are not easy to use. If he succeeds in using this trick, you will definitely not succeed or the chance of success will be extremely small.
If the successful model relies on a book or someone’s guidance, then there will be no failures in this society. According to my own experience, most of the successful entrepreneurs I have met now have different experiences, different characteristics, different entrepreneurial stories, and have taken different paths, so I believe that success must be a different path and a different experience. If you really want to succeed: first, you must have courage, second, you must dare to explore, and third, you must not be afraid of failure.
More excitement on the next page?Wang Jianlin Entrepreneurship Story