Dell Computer Company was founded in 1984 by entrepreneur michael dell, who is currently the longest-serving CEO in the computer industry. His idea is very simple: manufacturing computers according to customer requirements and delivering them directly to customers, so that Dell can understand customer needs more effectively and clearly, and then respond quickly. This revolutionary measure has made Dell become the world's leading computer system distributor and one of the major manufacturers in the industry. In the past four fiscal quarters ending January 28th, 2, Dell's revenue reached US$ 27 billion, making it the second fastest growing computer company in the world, with 35,8 employees worldwide. In the United States, Dell is the leading supplier of personal computers for business users, government departments, educational institutions and consumer markets. Dell Company designs, develops, produces, markets, maintains and supports a series of personal computer systems from notebook computers to workstations. Each system is tailor-made according to the individual requirements of customers. Dell has established direct contact with large multinational enterprises, government departments, educational institutions, small and medium-sized enterprises and individual consumers through the revolutionary "straight-line ordering model". Dell is the first computer supplier to provide customers with free direct dial telephone technical support and on-site service on the next working day. These service forms have now become the standard of the whole industry. Dell's one-to-one direct relationship with technology developers and founders brings more benefits to customers. The straight-line ordering mode enables Dell to provide the technical solution with the best value: the system configuration is powerful and rich, and the performance is absolutely value for money. At the same time, it also enables Dell to introduce the latest related technologies at a more competitive price. From the direct consultation with many customers every day, Dell has mastered the first-hand information that customers need. Dell provides a wide range of value-added services, including installation support and system management, and provides guidance services for customers in technology conversion. Through DellWare? Project, Dell designs and orders products and services, and sells a wide range of products including peripheral hardware and computer software. Today, Dell is once again in the leading position in the industry by using the Internet to further promote its straight-line ordering model. In 1994, Dell launched the www.dell.com website, and in 1996, it added the e-commerce function to promote the development of business to the Internet. Today, based on Microsoft WindowsNT operating system, Dell operates the largest Internet business website in the world. The sales of this website account for 4-5% of the company's total revenue. The www.dell.com Web site operated by Dell PowerEdge servers includes sites in 8 countries, and currently more than 4 million people visit it every quarter. Customers can evaluate multiple configurations, get quotes in real time, get technical support, and order one or more systems. Dell has sales offices in 34 countries around the world, and its products and services cover more than 17 countries and regions. Dell is headquartered in RoundRock, Texas, not far from Austin. Dell also set up regional headquarters in the following places: Hong Kong, responsible for the Asia-Pacific region; Kawasaki, Japan, responsible for the Japanese market business; Bracknell, UK, is responsible for Europe, the Middle East and Africa. Dell has facilities to produce full-line computer systems in the following six locations: Austin, Texas; Nashville, Tennessee; EldordodoSul, Brazil (America); Limerick, Ireland (Europe, Middle East and Africa); Penang, Malaysia (Asia Pacific and Japan); and Xiamen, China (China market). In June, 1988, DELL completed its initial public offering and traded in the Nasdaq market system. The common stock code was Dell. Since Dell's initial public offering, the company's stock price has risen more than 4 times.

Headquartered in Austin, Texas, Dell is the world's leading provider of IT products and services, and its business includes helping customers build their own information technology and Internet infrastructure. The fundamental reason why Dell has become a market leader is that it is constantly committed to providing the best customer experience by directly providing customers with products and services that meet industry standard technology. At present, Dell has 61,4 employees worldwide. In the past four quarters, Dell's total turnover reached 52.8 billion dollars.

Dell was founded in 1984 by Michael? Dell founded. He is currently the longest-serving CEO in the computer industry. His philosophy is very simple: manufacturing computers according to customer requirements and delivering them directly to customers, so that Dell can understand customer needs most effectively and clearly, and then respond quickly. This direct business model eliminates middlemen, thus reducing unnecessary costs and time and allowing Dell to better understand customers' needs. This direct mode allows Dell to customize and provide powerful systems with rich configurations for every consumer at competitive prices. By updating the inventory every four days on average, Dell can bring the latest related technologies to consumers, and it is much faster than those companies that operate slowly and adopt distribution mode.

Dell Effect

For more than twenty years, Dell has revolutionized the whole industry, enabling customers all over the world, including businesses, organizations and individual consumers, to have access to computer products. Due to the Dell direct mode accepted by the industry, information technology has become more powerful, easy to use and more affordable, thus providing customers with the opportunity to make full use of these powerful and brand-new tools to improve their work and life.

Dell once again demonstrated its benefits in the field of new standardized products, including network servers, workstations, mobile products, printers and other electronic components. Today, one of the five computer products based on standard technology sold worldwide comes from Dell. This global coverage shows that Dell's direct model is applicable to all product lines, all regions and all segments of customers.

capital liquidity, profit margin and growth

Through continuous and arduous efforts, Dell has maintained a balance of growth, profit margin and capital liquidity, which has brought high returns to shareholders. Dell has been ahead of its biggest competitors in these fields.