The website also provides a variety of service functions such as book and video recommendation, offline activities in the same city, and group topic exchange. It is more like an innovative network service that integrates taste system (reading, movies, TV and music), expression system (reading, watching and listening) and communication system (city, group and friends), and has been committed to helping urban people discover useful things in life.
This website was founded by Bai Yang (net name "Abei") on March 6th, 2005.
Like most Web 2.0 websites, the content of Douban can be added by users, and the music, books, movies and TV series listed in Douban can be collected, commented and scored.
The website program algorithm can make similar recommendations according to the movies, TV series and books collected by users, that is, after users provide a certain amount of collection information, Douban will automatically select other members with the most similar tastes to the members according to its algorithm, so that members can find users who are like-minded.
Douban will also give a list of "Douban guess you will like it" and recommend music, books, movies or TV series that may meet the user's taste.
Product principle
In terms of user guidance, Douban emphasizes the principle of user participation. The more users participate, the more they gain. If users only have the right to create a group after joining, Douban will recommend members to users after they have collected more than 9 and given comments, so that they have the right to exchange, publish and recommend second-hand beans. This is the agreement that Douban needs to make based on the calculation model, but at the same time it surprises users.
On the user route, Douban adopts the principle of decentralization, the product line is decentralized, and the function keys are set on the corresponding product pages, which is the embodiment of the process; The focus of user management is the behavior of users in the station, which is the embodiment of the results. This setting, similar to shopping websites, gives users a convenient experience and a clear route.
In product setting, Douban adopts the principle of core demand. Douban has no map to ensure users' concentration in using the website, and there is no integral and upgrade system designed by the usual community websites to increase visits.
On the one hand, this practice ensures the professionalism of the vertical operation of the website and helps to create the atmosphere of the website, but on the other hand, it also consolidates the "niche" of the website and limits the expansion of the user base. Users not only grow slowly, but also lack incentives for old users. Once there are similar websites with rich resources in the market, but the users of the website itself have not accumulated to a large scale, the resistance of Douban is very worrying.