So, I ordered a biography of Jobs online. As an unavoidable scientific and technological figure, let's take a look at him first. Unexpectedly, I knew it was broken as soon as I got the book. This is a book published by China Overseas Chinese Publishing House and edited by China people. Can't escape the patchwork! I thought to myself. Sure enough, there are a lot of typos, and I have to prepare a pen to correct them at any time (just as uncomfortable as seeing typos not changing). And there is always repetition between chapters, just like TV series. If the repetition of TV series is for cohesion, so is your book. Is it for lyrics? The motive is doubtful. Even if such a book is full of mistakes, I still read it at one go, not boring. Afterwards, I analyzed that the story of Jobs, not to mention books, was everywhere on the Internet, and it wouldn't be too bad to put it together casually.
After reading it, I think Jobs is a semi-devil and semi-god species. Advantages are as prominent as disadvantages. Just like fruit durian, the thorns all over your body make you daunting, even smelly, but the pulp inside is delicious and nutritious. He is such a complex of contradictions. For example, he drives people to be ruthless, but he can take care of talents; He is willful and self-centered, but he can humbly ask for advice and even steal his teacher; He is rude, but he can win the hearts of the people; He is moody, but he never gives up a good product. He loves power and stack, so he can leave Apple and make a comeback. He wants to control like an evil politician, and he knows how to be as kind as Zhu Gekongming. He is determined and ruthless, and will collapse and cry; He will never look down on others, but he knows where Apple's shortcomings are. He compared himself to Einstein Gandhi, a man sent by God, but he was nervous when facing idols. ...
He is a spoiled child of God and an angel sent by Satan. His purpose is only one, to break all the existing rules of the world and change the world. He is only busy for this purpose all his life, and the so-called pursuit of flawless products is just a means. If one day he can't do something for this goal, then he is really just a thinking reed, fragile, lonely and wandering.
So from this point of view, all his shortcomings are just a hard shell, so as not to hurt himself when fighting. It seems that when God slapped him in the face, he was very attentive and crystal clear and lovely. At the moment of letting go, God thought for a moment, then stuck a few thorns in him, smeared some scaly mud and sprayed some mustard powder before kicking him down.
Jobs' life can be roughly divided into two stages. The first stage is from creating Apple to being kicked out of Apple. At this stage, he and his partners made computer Apple 1 and Apple 2, which attracted the attention of the industry. The market responded well, but he was arrogant, irritable, rude and went his own way, and finally he could not allow the management and the board of directors to be driven out. After a failed comeback outside, he magically returned to Apple. This hard time honed his mind and he became mature and restrained. A concrete example is that he returned to Apple to shoot an advertisement in the voice of Oscar winner Dreyfus, and Jobs also made a version. How to choose between the two, Jobs thought for a few days and decided to use the best actor. He said: My voice will make people feel that this is an advertisement about me, which will divert people's attention from the product, which is not what I want. This subtle change shows that Jobs realized that "Apple" is more important than "himself", which is a sign of maturity and a great beginning. In the second stage, although Jobs was always harsh, irritable, rude and arrogant, he was obviously more mature and rational in management and did not make any big mistakes. The products produced at this stage are also the most shocking in the world. It can be said that Jobs changed the direction of the whole industry in five or six fields.
Generally speaking, I think Jobs has several characteristics that make him reach this height:
One is super willpower. Don't stop until you get what you want. As long as it is the right thing, nine cows can't be pulled back.
The second is profound insight and foresight. I think talent is part of this ability, so is thinking and diligence.
The third is strong integration ability. He can integrate all the talents he needs, and there is no shortage of every link. There is also the ability of technology integration, which can integrate two seemingly unrelated technologies and finally have a stunning feeling.
Fourth, there is a strong language incitement, that is, the reality distortion field. In fact, it is brainwashing ability. To succeed in brainwashing, you have to understand human nature, discover the real needs of the other party, and hit it with exaggerated and precise language. For example, in order to persuade PepsiCo CEO Sculley to join Apple, he said: Do you want to sell sugar water all your life, or do you want to change the world with me? Sculley had to give in after hearing this.
These superpowers supported Jobs' perfectionism and finally achieved the goal of changing the world.
Just like a leaf has two sides, a strongman like Jobs is no different from ordinary people. Some performances in his life make people feel kind and happy. For example, when his first daughter was born, he refused to admit it and did not pay alimony in order to avoid responsibility, and finally went to court. When he met his idol Bob Dylan, he felt nervous, just like the little fans of these stars now. What's more, such a strong person is also afraid of medical treatment. After learning that he had cancer, he would rather find some messy remedies to eat, just like ordinary people.
Death is the destination of each of us. Jobs, who is so obsessed with Zen, probably has his own understanding of death, at least more detached than us. But he must have regrets. His regret is not death itself, but that he can't design more things to lead the world trend. Isn't this our regret? !