1: Do a good job in website positioning

Enterprise website optimization, like brand operation, requires a clear positioning and operations around this positioning. The positioning of the website must be accurate and must not be modified over and over again, otherwise it will be difficult to achieve good search rankings. There are two things to note when positioning:

1. Positioning must be accurate and there must be no deviation. The author has a friend who is engaged in restaurant decoration, but the SEO he hired did not know much about the business. He chose hotel decoration as the core keyword and continued to optimize it. The results were of course predictable. Although the traffic was brought in, there were very few transactions. This is a typical case of positioning deviation.

2. Positioning should not be too large or too small. For example, we once had a client who was engaged in local decoration in Nanjing and was quite well-known in the local area. There was basically not much business outside Nanjing. The keywords they initially chose for their website were home decoration and office decoration. , decoration and other core words in the industry, but the company has only one copywriter to match the website. This is an obvious small horse pulling a big cart, and the website positioning is too big. After communication, they focused their website keywords on decoration keywords in the Nanjing area, and then the keyword ranking, traffic, and inquiry volume were greatly improved.

Two: SEO promotion ranking requires competitive product analysis

Sun Tzu's Art of War said: Know yourself and the enemy and you will never be in danger. This famous saying is also true when used in corporate website optimization. After we choose our own positioning, we must do a good job in competitive product analysis. The goal of website optimization is to improve keyword rankings. Only after studying the competitors' search SEO optimization strategies can we do a good job in our own SEO. Search SEO marketing rankings are relative. Under the premise that other conditions are the same, if your competitor publishes 1 high-quality article every day, you may only need to publish 1 to 2 higher-quality articles every day; but if your opponent publishes 1 high-quality article every day, If you publish many high-quality articles, your website will also have to publish more high-quality articles.

A good competitive product analysis will also help us learn from the advantages of our opponents, screen keywords more comprehensively, and better layout the website. At the same time, we can also avoid the mistakes made by the opponent and formulate better solutions. as a feasible implementation plan.

Three: Whole-site layout

Many people think that only large websites need whole-site layout optimization, but this is not the case. Regardless of whether the website is large, medium or small, it needs to have an optimized layout for the entire site. This is the top-level design of the website. With the layout of the entire site, ranking marketing optimization will be organized and focused, and it will not be confusing.

The idea of ????the whole site layout is to place the core keywords of the website on the home page, place the secondary keywords on the column pages, list pages and topic pages, and place some long-tail words on the article details page Among them, this makes the priority clear. Through the optimization of batches of long-tail words, the ranking of secondary keywords will gradually be improved; through the improvement of the ranking of long-tail words and secondary keywords, the ranking of core keywords on the homepage will be further improved. Such enterprise search seo optimization and promotion The effect is the most stable.

Four: Web page TDKHU

To do corporate website ranking marketing optimization, you must not understand the source code. Because search engines identify a web page through web links, if the web link is not set properly, or the TDKH of the web page is not set properly, it will directly affect the optimization effect of the corporate website.

T: title, webpage title. Generally speaking, the webpage title needs to contain keywords, preferably complete keywords, in order to strive for ranking. At the same time, do not stuff keywords in the title of the web page, otherwise you may be penalized by search engines.

D: description, web page description, this is the part that reflects the main content of the entire article. It is generally recommended to implant keywords 1 to 3 times in the description to increase the weight of the keywords.

K: keywords, web page keywords, this is the part that reflects the key points of the article. Generally, web pages have 1 to 3 keywords. What needs to be noted here is that you should not pile up SEO optimization and promotion keywords, otherwise It is easy for web pages not to be indexed, and in serious cases, the entire site may be punished.

H: The commonly used H tag refers to the h1 tag. This tag is mainly used to tell the engine what the core content of the web page is, and do not stuff keywords. A web page cannot have too many h1 tags, usually one is enough.

U: URL, web link. When doing search SEO promotion optimization, there is a strong emphasis on pseudo-static or static. It is not recommended to implant dynamic parameters in the link. Even if it is implanted, it is not recommended to have more than 2 parameters to avoid difficulty in engine crawling. Generally speaking, the shorter the URL, the better it is for inclusion.

Five: Carefully write high-quality content

Through the above analysis, I believe you already know that the ranking of the website’s core words is based on the ranking of secondary keywords and long-tail words. . Whether the website content is original and high-quality directly determines the stability of the web page ranking. As the competition among major search engines becomes increasingly fierce, each engine is paying more and more attention to original and high-quality content. Some websites tend to produce short articles of about 500 words. If your competitors also produce similar short articles, it is still feasible; if your competitors produce articles with thousands or even thousands of words, For in-depth articles, it will be difficult for you to gain a competitive advantage with an article of a few hundred words. Some websites try to improve their website rankings by brushing rankings (quick ranking), but sometimes this leads to unstable rankings. If your website is a formal website or a corporate website, we recommend that you adopt formal methods to optimize your corporate promotion rankings to avoid ranking fluctuations.

Combining pictures and text is also a key point in website content optimization. The pictures must be copyrighted, otherwise if you are sued, the compensation for one picture will be at least 1,000 yuan. Images also need to be added with alt attributes to inform the engine of the relevance of the image to the article. At the same time, it can also promote the display of the image in the engine's search results page, improving netizens' click-through rate and search SEP promotion rankings.

Six: Exchange friend links

The weight of new websites is generally not high. If you can exchange friend links with some websites with higher weights, you can quickly increase the weight of the website. , it would be best if the industry is more relevant. Several points to note when exchanging friend links:

1. Exchange with websites with higher real weight. The weights of some websites are false weights, and the weights of some websites are lower than yours. At this time, be sure not to exchange friend links with the other party;

2. Prioritize industry relatedness. When the industry is related, the weight transfer effect of friend links is the best, but because peers are sometimes enemies, it is recommended that everyone exchange friend links with companies in the upstream and downstream of the industry, or exchange friend links with peers in different regions, in order to maximize value;

Seven: Periodically update content

Many webmasters have very good corporate website optimization techniques, but their failure lies in their lack of persistence. Enterprise SEO marketing optimization is a long-term work that cannot be accomplished overnight. It is difficult to do this job well if you are impatient. The more determined the webmaster is, the better his SEO effect will be. After building a website and optimizing the layout of the corporate website, the most important thing is to periodically update high-quality original content. This is a seemingly simple but often the most difficult step. I hope everyone will encourage you and do a good job together. Promotion and optimization ranking.