Red Net News July 12 (Reporter Huang Intern Ginger) Healthy sleep is gradually affecting people's lives. China people's demand for sleep quality is getting higher and higher, and the choice of bedding is no longer satisfied with the single standard of "being able to sleep", and it is gradually becoming diversified and personalized.
"Yalan mattress always puts environmental protection first." Recently, Liu Wenbo, general manager of Yalan Mattress Changsha, said in an exclusive interview with Red Net that the traditional mattress can no longer meet consumers' deeper demand for healthy sleep, and the mattress industry is welcoming consumption upgrade. The continuous research and development of sleep technology by Yalan mattress will bring high-quality sleep to more and more families in Hunan.
Liu Wenbo, general manager of Yalan mattress Changsha area
Started with a mattress and persisted in ingenuity for 56 years.
At present, there are more than 300 million people with sleep disorders in China, which means that 1 person in every 4-5 people suffers from insomnia, and the 300 million "insomnia army" has spawned a blue ocean of billions. On the other hand, China is one of the largest mattress producers in the world. The gross domestic product of mattresses continues to rise, and the demand for mattresses increases rapidly. The market size has doubled in the past ten years.
Liu Wenbo said that nowadays, consumers are paying more and more attention to "how to sleep more comfortably". As a kind of durable consumer goods, environmentally friendly and healthy smart mattresses are becoming more and more popular and become a new choice for consumers.
Yalan mattress was born in 1966. In the past 56 years, it has only focused on one thing, dedicated to creating a quality sleep for thousands of families. Made the first spring mattress in China, which was favored by many five-star hotels such as Hilton Group, Intercontinental Group and Marriott Group.
According to reports, Shi, the founder of Yalan, is known as the "father of spring mattresses". He started his mattress business in Kowloon Tong from 1966, and started with springs. Over the years, he has continuously developed innovative mattress technology, and turned Yalan into a sleep kingdom integrating household goods, luxury sleep centers, health management centers, hotel management and other industries.
"Mr. Shi Wenyuan has always insisted on his initial intention to make Yalan a century-old enterprise, make its own characteristics and become an industrial enterprise." Liu Wenbo said that Yalan Mattress has always been committed to making consumers sleep better and live a happier life.
At present, Yalan mattress has opened 8 stores in Changsha, mainly distributed in large-scale home building materials stores such as Red Star Macalline. "Jalam and Red Star Macalline have always been the brands of Zhanmeng. At different nodes, Yalan will cooperate with Red Star Macalline to carry out large-scale marketing activities. It is such a strong alliance that Yalan's sales performance in Changsha in the first half of this year still maintained growth. " Liu Wenbo revealed.
Deeply cultivate the field of sleep and lead "healthy sleep" into thousands of households.
Yalan mattress is rich in categories, environmentally friendly and healthy, and consumers can choose from hardness, material and other dimensions.
Liu Wenbo introduced the Yalanyun otaku mattress as an example. Yalanyun otaku mattress adopts full sponge high fit design, and adopts deep sponge+lilac cotton+violet cotton+soothing breast cotton to form a layer-by-layer soothing and decompression structure, which is suitable for users of all shapes. Adhering to the concept of ergonomics, the mattress can fit the human body curve to the maximum extent, support the body seamlessly, and care for sleep health. High-concentration natural latex is also added to the cushion, which is soft and close to the skin, has good anti-mite and antibacterial effects, and makes the sleep more sanitary and clean.
"At the same time, otaku mattresses can be adapted to traditional bedsteads and can also be used with smart shelves. With just one remote control, you can easily unlock the trendy bedroom lifestyle of lying and sleeping. " Liu Wenbo said.
"Yalan mattress has a set of systematic inspection standards, covering the whole process from raw materials to finished products. In the production process, Yalan has scientific and systematic control over every detail from raw material selection, production technology to finished product inspection to ensure product quality, which is one of the important reasons why Yalan has always maintained its competitiveness and market advantage. " Liu Wenbo introduced that Yalan has won many quality awards for 39 consecutive years, won Q-mark certification in Hong Kong, the title of "Excellent Green Home" awarded by Shenzhen Furniture Association, and the 19th "Famous Brand in Shenzhen". The "Q-mark Program" was initiated by the Hong Kong Bureau of Quality Marks, and all certified brand products will undergo continuous quality inspection. Every month, special staff will go to the production site for inspection and further investigation. Yalan always puts environmental protection first, and these honors are recognition of Yalan's insistence on quality. "