1. Life is relationship, and the quality of relationship determines the quality of life. All industries are ultimately interpersonal industries. The relationship between customers and companies depends on valuable products, and the relationship between bosses and employees depends on team mechanism. There are only two kinds of relationships: mutual exclusion and mutual attraction; Therefore, the boss must have two conditions to succeed: products to attract customers and mechanisms to attract employees. -Su Yinhua, the president's business thinking

2. If an enterprise wants to develop well, it must have a division of labor: the boss focuses on the future and always talks about what we want to do; The middle level focuses on the present and pays attention to how to put tasks and goals in place; Employees focus on the past and rely on past experience to complete their current work; Su Yinhua's "Presidential Business Thinking"

Whoever you give the money to will help you succeed. There is only one core reason for your failure: too few people share the benefits with you! Su Yinhua's "Presidential Business Thinking"

4. There is no best product in the world, only products with relative demand within a specific framework, such as selling 1 yuan 2 yuan at the checkpoint! If you were in the desert, would you buy 100 yuan? Su Yinhua's "Presidential Business Thinking"

5, the structure determines the nature and the border determines the size! The expansion of an enterprise depends on the boss's thinking frame, and the organizational structure determines the distribution and job responsibilities. If the company wants to develop, it must design a complete organizational structure to better division of labor and cooperation, so as to make the best use of people and things! Su Yinhua's "Presidential Business Thinking"

6. You can create as many careers as you can unify the positions of many people! The boss must turn all outstanding employees into the same positions as the company through the distribution mechanism! Let employees change from working for the boss to working for themselves? Su Yinhua's "Presidential Business Thinking"

7, the company's money is given by customers, the company's business is done by the team! Set up a good mechanism, divide interests, and let the team do things crazily; Develop good products and let customers buy crazily! The company naturally succeeded! Su Yinhua's "Presidential Business Thinking"

8. A mature boss thinks about problems and starts directly from distribution. Once the distribution problem is solved, all the problems are solved. Others don't cooperate with you-distribution problems, why subordinates leave their jobs-distribution problems, low execution-distribution problems, and all problems will find problems-distribution mechanism. As soon as you solve this problem, you will find that it will be solved automatically. …

9. The biggest failure of employees: they have not become one with the boss for many years, have not given their hearts to the company, and cannot become the boss's right-hand man or confidant! Failure to do well is not a matter of ability and experience, but a matter of position. Su Yinhua's "Presidential Business Thinking"

10, anyone who is grateful will not talk about gratitude, he will only use irreplaceable values to be a person; A person who cares about the world will never shout the slogan of success, he will only do things conscientiously; A person with great love will never talk about helping others, he will only fight for his life in obscurity. Su Yinhua's "Presidential Business Thinking"

1 1, the business thinking reflected in billiards: 1, see one hit another, this is low-level, solve one problem, and you will encounter the next unpredictable problem; 2, control the white ball, this is the master, on the one hand, pave the way for the next thing, on the other hand, even if you miss, you will leave obstacles for your opponent and give yourself more opportunities! On the third day of president's business thinking, wisdom comes from all-round vision and ability comes from multi-dimensional choice! -President Su Yinhua's business thinking.

12, whoever has resources is your node! Can a company sell the products of two companies? What is resource integration? Let's be clear, whose client is my client? The future is the era of resource integration, and the hybridization of high-quality products can meet the different needs of customers to the greatest extent and maximize profits! Su Yinhua's "Presidential Business Thinking"

13, the boss must give him a sense of security if he wants his employees to follow! Employees' sense of security comes from systems and role models. Without any written verbal commitment, their sense of security is zero! With the system guarantee, the sense of security can reach 50%, with the system and past cases, the sense of security can reach100%; Su Yinhua's "Presidential Business Thinking"

14. The essence of cooperation is "division". Only with a clear division of labor can we get along well. Many times we are unsuccessful because we don't know how to "share" with others, that is, we don't know how to share benefits with others. Many times people don't want to help you because you don't get enough points, or you don't get it fast enough. It seems that the owner of the brain bank can do nothing but divide the money. If you want to learn how to share the money, join the business thinking of the president.

15, the boss should have a mind: employees should be tolerant of the losses caused by doing something wrong, () that's just the tuition you pay to employees! Don't blame the employee for being stupid, because you recruit him, which only shows that you are more stupid than him! If an employee can't do a good job, he or she has a problem with attitude or ability and needs education and training! —— Teacher Su Yinhua's "The President's Business Thinking"

16, capital doesn't mean how much money you have. Capital includes everything you have (capital, resources, contacts, etc. ), and working capital is to control your temperament, fame and fortune! What the boss should think about most is how to use the capital in his hand and let others help you achieve your goal! Su Yinhua's "Presidential Business Thinking"

Su Yinhua's Classic Quotations (2)

1. About cooperation: Only when the division of labor is clear can we get together happily, and only when the division of labor is good can we get together for a long time. The division of labor is the future. Before planting trees, it should be said that when the trees grow up, the consequences will be divided, not how to divide them.

2. About friendship: Friendship based on business is more reliable than business based on friendship! Don't say: there are no eternal friends, only eternal interests, but say: only eternal interests will have eternal friends! A true master is creating value that can be used by others anytime and anywhere.

3. About idols: You can't live without idols, but you can't blindly worship idols. Idols are not for worship, but for transcendence. The result of idolatry is that you over-magnify his advantages and ignore the shortcomings and deficiencies of the other party, thus losing yourself. We need to observe what idols are doing in a micro environment. Analyze how they did it. Always. How did they do it? So as to copy their thinking mode and behavior mode and break through their original framework.

4. About management: management and management are two different meanings, managing yourself and managing the team. We should manage ourselves and the relationship of the team. Service should be used instead of management for the team, not to manage customers, but to serve customers.

5. About life: Life is practicing solo, making a living and courting. In the journey of life, the most valuable encounter is to meet yourself again at a certain moment, and then you will understand that traveling around the world is just to find a way back to your heart. Some roads have feet, and some roads are intentional. Only by taking the road of your own choice and not choosing the road of your own can you have your true self.

6. About the state: There are three forms of matter: solid, liquid and gas. There are two states in life: sublimation or solidification. Sublimation is for better solidification, and solidification is for a new round of sublimation! Q: Are you subliming or solidifying? The so-called return of the king means that no matter what form life is in (solid, liquid and gas), it can show the charm of life well!

7. About dependence: men are trees, women are vines, and if the vines are not long, the trees will be surrounded by other vines. When the vine grows, the tree is not long, so the vine goes around other trees. So couples should practice together! The same is true of the relationship between enterprises and employees.

8. About authority: The sun is great because it has been burning for hundreds of millions of years, constantly releasing warmth and constantly blooming its own light. If a person can be like the sun, he will certainly become a person that everyone loves and is willing to follow, because the reality of the universe is that only by giving can he absorb. The more you give, the more you absorb, and that's how authority is built.

9. About happiness: A happy person must have a clear goal that can bring happiness and meaning, and then strive to pursue it. Truly happy people will enjoy every bit of happiness in their meaningful lifestyle.

10. About resources: Our biggest problem is not lack of resources. On the contrary, because there are too many resources, we ignore waste! Imagine leaving you alone in a foreign country. How would you treat the people around you? The reason why a handsome guy can't catch up with a beautiful woman or a beautiful woman doesn't marry a handsome guy is often because he doesn't take the initiative to attack because he has too many choices, so he misses it. It can be seen that the more people have resources, the worse their creativity.

1 1. About change: low-level change depends on ideas, and different ideas form different results; The change of the middle level depends on hardships and constant experience in challenges; Deep-seated change depends on desperate efforts to fight our way out of a dead end.

12, about success: You can succeed because most people want you to succeed, while others want you to succeed because they can benefit from you. As many people as possible can benefit from your success, then more and more people will help you succeed.

13, on the realm: what really affects our success is not IQ but cultivation. Only by constantly improving your own realm can you be happier! Whose company is it? The company belongs to everyone, so it will be easier for everyone to work together. If you regard the company as your own, it becomes a private company. Is your company a company or a private company? Whose husband is it? If you think it's your own, it's painful, because you have to limit him. If you think your husband is your own or someone else's, then you can enjoy the little things with him happily. Whose child is this? If you think your child is your own, you will use your standards to limit it, while if you think your child is social, you will have social standards to demand it.

14. About husband and wife: husband and wife should not take credit, but cherish each other. In the world of love, there is no right or wrong. Only when women know more can they feel happy and pay enough attention to men. Men should have a sense of happiness, give women enough sense of security and treat women as queens.

15. About growth: Every pearl is originally a grain of sand, but not every grain of sand can become a pearl. The starting point can be the same, but if you choose different inflection points, the ending point will be very different. There will always be a time in life when you need to walk and carry yourself. Don't feel afraid and lonely. This is just the price of growing up.

16. About humanity: No employee will always be loyal to a company, and no customer will always be loyal to a company. Men are not loyal, loyalty is because there are not enough chips for betrayal, women are not decent, and decency is because there is not enough temptation;

17. About men and women: Smart men will never let their friends choose between themselves and their interests, but will try their best to create common interests; A clever woman will not try to prove that her man is comfortable, but make him accustomed to refusing to sit with a woman other than herself.