According to a central salary statistics report: the income of hairdressers has exceeded the average annual income of the people, officially becoming a high-income industry...

I was delighted to see this report A piece of sentimentality. What is gratifying is that this industry that does not require academic qualifications or background can also become a high-income industry. I believe it will receive wider attention and more outstanding talents in the future. What is sad is that although this is a high-income industry industry, but there are still many hairstylists in the industry whose performance cannot break through. They receive a meager salary every month and live a shabby life... In this high-income industry, receiving a meager monthly salary is like standing on a mountain of gold and silver. The poor people are both a pity and incongruity.

The hairdressing industry is a "performance industry" based on performance commissions. Income is directly proportional to performance. In addition to technology as the foundation, performance must also be catalyzed by cooperation from all aspects. Only in this way can we have shining achievements. To put it more directly, hairdressing is an industry that pays equal attention to being a person and doing things in parallel. If a hairstylist only pays attention to technology (doing things) but not attitude and interpersonal relationships (being a person), it is impossible to have high performance and high income.

The 10 main reasons why hairstylists cannot achieve breakthrough performance

1. Do not identify with their own industry - lack of professionalism

Looking at the top elites in various industries When sharing successful experiences, I always mention that I love my industry. Because I love my industry, I am professional and can eventually achieve success in my career. In the hairdressing industry in the past, both the academic background of the investors and the social status of the industry were always low, which led many hairstylists to regard technical services as labor or even servitude, thus turning work into a trade-off. financial source of transactions. Whenever we encounter work bottlenecks, we don't want to try to improve but feel sorry for ourselves. We even avoid and want to change careers. This is the biggest reason why we can't achieve breakthroughs in performance. So if you want to achieve something in this industry, you have to think of 100 reasons to convince yourself that you love this industry, otherwise you should leave this industry as soon as possible, because it is impossible for any hairstylist to achieve something without agreeing with his industry. of.

2. Do not agree with your own store and supervisor - no team spirit

The company's strategy is the direction of operations, and the function of the supervisor is to help hairstylists create high performance. If a hairstylist wants to create high performance, but has doubts, suspicions, and disapproval of the company's strategies and the actions of the supervisor, then it will be like a car that steps on the accelerator and brakes. Not only will it be unable to move forward, but it will also make things worse. The car is worn out, and once you can't agree with the store and the supervisor, the thoughts of leaving your job or changing the environment will often arise. In the end, even if you don't leave your job, you will have a muddle-headed attitude. When you no longer go all out, high performance will become A fantasy.

3. Customers who do not identify with themselves - no awareness of cherishing customers

The performance of the hairstylist comes from the continued consumption of the customers, and whether the customers continue to return to spend depends on the hairstylist. Technology is about attitude. After some hairstylists have stabilized their performance, they begin to get bored or complain about their customers' consumption, requirements, and even their speech and behavior...For example, they often say that the customers in this area are very poor, my customers are very poor, and the customers in the store are very picky. …wait. When hairstylists don’t know how to cherish their customers, they will kill the goose to seize the eggs, raise prices randomly, be too lazy to communicate, and be perfunctory. In the end, customers will be lost and performance will decline...

4. Don’t know how to package yourself ——No image

In order to sell their products at a good price, the world's famous brand products spend huge sums of money to design product packaging, hire international superstars to sell advertisements, and do charity to build their own brand images. However, hairstylists who are the spokespersons of their own skills do not pay attention to their external image, words and deeds. A hairstylist's demeanor will either add points to his own skills or deduct points from his own skills, because it is impossible for customers to judge your skills. Treat it separately from the image. Furthermore, when new customers meet a hairstylist for the first time and recommend consumption items, they can only judge the hairstylist’s professionalism from the hairstylist’s eloquence, theory, clothing, grooming, tone of voice, and attitude (collectively referred to as personality trustworthiness). Degree, so image is key to the strength of a development project.

5. Don’t know how to seek innovation and change – no ambition

There is a famous saying in the hairdressing industry: “If you sell the technology of the past, you will live in poverty; if you sell the technology of the present, you will live and work in peace and contentment; if you sell the technology of the future, you will be poor.” "Technology is booming." When Sassoon is already releasing new hairstyles for the autumn and winter of 2008, are hairstylists still using the experience and technology from 1 year ago or even 5 years ago to serve their customers? Keep in mind that customers don't like big changes. But customers are more resistant to the same thing...

6. Don't dare to break through yourself - no determination and courage

There are many hairstylists who like to study and travel here and there to learn from each other, but when they return to the scene, they I didn’t apply it, but in the end I blamed the teacher for not being practical or not being able to use it on the spot, evading responsibility... In fact, it was because I didn’t have the courage to break through my habitual patterns. I always felt that past experience was the safest. In the end, after learning Sassoon, I couldn’t even do One Lines. I don’t dare to cut hair, and I don’t even dare to hand out a business card after taking the potential development class. It’s difficult to become a high-income earner like this!

7. Not understanding rights and obligations - no sense of responsibility

A hair salon is a place of division of labor and cooperation. Each position has its own functions and responsibilities. When the tasks of division of labor are completed, Then allocate salary according to function and position.

The boss uses decoration, location and promotion to attract customers; the hairstylist uses technology and service to keep customers, and develops projects with professionalism. This is the division of labor and responsibilities. But hairstylists often don’t have this awareness. They always feel that the company should do it for the customer, or that I am only responsible for completing the hair for the customer. These thoughts repeatedly lower the status of the hairstylist, and also turn themselves from an independent individual to a waiting person. Dependent accessories. We often talk about creating high performance, but we have never heard of waiting for high performance. Therefore, the only way to create high performance is to recognize one's responsibilities, challenge one's tasks, and shoulder responsibilities.

8. Don’t know what to choose - no customer classification

Stylists often face a bottleneck in the number of customers (that is, too many customers) before encountering a bottleneck in performance. A hairstylist serves 8-10 customers every day, and the number of customers per month is about 240-300. This means he has time to develop projects and control technical quality. When the number of customers exceeds 350, both project development and quality control will gradually decline. The decline of projects will prevent the performance from improving, while the decline of quality will cause the loss of customers. These are the main reasons why the performance cannot break through. Therefore, when hairstylists face a customer bottleneck, they should classify customers, that is, filter out some customers who can no longer be wanted. What is a customer who can no longer be wanted? Simply put, they are customers without spending power, which means you no longer have time to serve customers without spending power. This specific action is: increase the price of hair cutting (because hair cutting is a livelihood consumption, and it can best detect the consumption level of customers). After the price adjustment, your customer volume will also decrease, and then you will have more time to serve. For customers with higher consumption levels, when your customer volume rises to 350 again, your performance will have already broken through the original bottleneck.

9. Not able to analyze and compare - no sense of crisis

The definition of "good" and "bad" is obtained through comparison. It is easy to 'fix', and once it is fixed, it is easy to be content with the status quo and lose the sense of crisis. I always feel that I can just do my job well. I don’t know if your excellence is equivalent to the level of the current company? Is the current level of competition in the business district good? Or even the best hairstylist in China’s hairdressing industry? If you don't know how to analyze and compare, there will be no objective answer. Maybe you already think it is good, but you have been left far behind by your competitors in the business district. Comparison is the only way to show the good and bad, comparison can stimulate people's crisis awareness, and only hairstylists with crisis awareness can always maintain progress.

10. Not understanding customer management - there is no concept of "business" or "service"

From a business point of view, when customers come in, we are doing business, and they are ordinary people. It is said to be "open for business", but we only start to provide services after the customers leave the door, which is called "after-sales service". Therefore, the service that customers receive when they come in is actually necessary for doing business, because what we sell is a product that integrates "technology and service". Any kind of treatment that customers receive in the store can only be regarded as a 'transaction'. It is a question of whether these services are worth it to customers, not whether they are good or not. Services that make customers truly feel considerate and satisfied should be It is the care and greeting after leaving the house, which is also the "customer return visit". In Japan and Taiwan, named customers account for more than 80% of the store's customers on average. The two main after-sales services are "customer management" and "customer return visits". The two after-sales services are very mature. Many customers change their hairstyles because they do not know how to organize and arrange them. With matching, there will be a lot of dissatisfaction and complaints at the moment. When the hairstylist calls back, communicates again and solves the problem on his behalf, many customers will not only come back, but some will also enthusiastically recommend...

If your performance has entered a bottleneck, if your performance has stalled Swamp, please pause, settle down, and take a good look at yourself to see how many of these 10 main reasons you have committed. If your problem is minor, congratulations. As long as you improve immediately, I believe you will soon break through the shackles of performance bottlenecks and enjoy the high income brought by high performance. If your problem is serious and terminal, please persist, because I believe you will see the results of improvement every time you change something. If you don't adjust well and work hard to correct yourself, but you want to wait to break through the performance bottleneck, and fantasize about becoming a high-income hairdresser all day long, it is nothing more than trying to find a fish in a tree. After all, in the hairdressing industry, whether customers come, whether your performance is good or not, whether your income is high or not, all the problems lie not with time or environment but with you.