The use of business cards is quite common, and there are many categories. There is no unified standard. According to the purpose of the business card, it is divided according to the purpose of using the business card. Business cards were mainly produced for communication. In the past, due to the underdeveloped economy and transportation, people did not have a wide range of contacts, and the demand for business cards was not large. With the reform and opening up in the mainland, population mobility has accelerated, interactions between people have increased, and the use of business cards has begun to increase. Especially in recent years, with the economic development and information development, business cards used for commercial activities have become the mainstream of the market. There are two ways of communication between people, one is communication between friends and the other is communication between work. One type of communication between work is commercial and the other is non-commercial, which becomes the basis for classifying business cards.

1. Business cards: Business cards used by companies or enterprises in business activities. Business cards are mostly used for profit-making purposes. The main characteristics of business cards are: business cards often use logos, registered trademarks, and print the business scope of the company. Large companies have a unified business card printing format and use higher-grade paper. Business cards do not have private family information and are mainly used for commercial activities.

2. Public business cards: business cards used by governments or social groups in external interactions. The use of business cards is not for profit. The main characteristics of public business cards are: business cards often use logos, some of which are printed with external service scope, and there is no unified business card printing format. Business card printing strives to be simple and applicable, focusing on personal titles and professional titles. There is no private family information in business cards, and it is mainly used for external communication. and service.

3. Personal business card: a business card used by friends to exchange feelings and make new friends. The main features of personal business cards are: business cards do not use logos, the business card design is personalized and can be used freely. Personal photos, hobbies, titles and occupations are often printed on the business card. The business card paper is used according to personal preferences. The business card contains private family information. It is mainly used Socialize with friends.

According to the printing method of the business card material, it is divided according to the carrier used for the business card. The most common carrier for business cards is business card paper, but business card paper is not the only carrier. Business cards can also be made using other materials. Business card paper also uses different specifications due to the different printing methods of laser printing and offset printing.

1. Computer business cards: Business cards made with computers and laser printers. Its characteristics are: using special computer business card paper, pre-press and printing work can be completed by computers and printers, post-printing requires simple processing, the printing time is short, and you can wait for it. However, there are many restrictions on laser business card printing. Black laser printing unit logos are difficult to display, and color laser printing costs are higher.

2. Offset business cards: Business cards printed with a business card offset printing machine. Its characteristics are: using special boxed business card paper, printing at random, large size, high quality, and can be delivered after printing and boxing. However, offset business card printing is complex, has many printing processes, and has a long delivery cycle. It requires professionals to operate, and the cost is also high.

3. Special business cards: business cards printed on carriers other than paper through screen printing machines. Metal, plastic and other carriers can be used, and silk screen printing is used. The business card has a high grade, the printing cost is also high, the printing cycle is long, and the price is higher than paper business cards. It is mostly used for personal business cards and is not widely used. Business cards are colorful, but the resolution is not as good as paper business cards.

4. Digital business card: An electronic business card that has the dual functions of a business card and a CD and can store a large amount of information. The production process of electronic business cards is complex, requires high quality, and involves many processes. It is only suitable for mass customization and has high value. It is suitable for external investment promotion and introduction by governments and large enterprises. It can store files, pictures, web pages, animations, DVDs, VCDs, sounds and other information.

According to the printing color, it is divided according to the color of the printing ink. Every time you add a color to business card printing, you have to add another printing. The number of colors is also one of the factors that determine the price of business cards. Three colors can make up the color. If you want the colors to be full and realistic, you have to use four colors to make the true color. Tianma computer color business card paper only prints black, but because of the color pattern, it is classified as color. Offset business cards have simple color matching and only need to be printed three times. They are also called color business cards.

1. Monochrome: Business cards that only print one color once. The single color on the front of modern business cards is rarely used, and those who need it mostly use it for temporary purposes. However, since the back of the business card is not the main viewing surface, monochrome printing is used extensively.

2. Two-color: Business cards that only print secondary colors. Because two-color business cards can reflect simple logos and the price of business cards is moderate, most modern offset business cards use two-color printing.

3. Color: Offset business cards and color computer business cards printed three times, containing no or only light-colored pictures. Because the use of three colors can better display the business card logo, most companies that pay attention to their external image use three-color business cards. Three-color business cards are more expensive due to their complicated overprinting and greater loss. Some three-color business cards require printing of light-colored pictures, which is difficult to make and the price is slightly higher than ordinary three-color business cards.

4. True color: offset printing business cards with pictures printed more than three times, business cards output from color laser printers and screen printing business cards. True color business cards are the highest level of business card printing, which allows the entire business card design idea to be perfectly reflected.

If you want to print pictures on offset business cards, you have to use film plate making to achieve good expression of the details of the pattern; color laser printing is expensive because of its expensive materials; screen printing requires a certain printing quantity. Due to the above cost restrictions, true color business cards are also the most expensive type of business cards.

According to the layout method, business cards can be made into different styles due to different layout methods. Business card paper can be divided into ordinary business cards and folded business cards depending on whether they can be folded. Ordinary business cards can also be divided into horizontal business cards and vertical business cards due to different bottom surfaces for printing reference.

1. Horizontal business card: A business card printing method with the wide side as low and the narrow side as high. Horizontal business cards have become the most commonly used business card printing method because of their convenient design and cheap layout.

2. Vertical business card: The narrow side is the low side and the wide side is the high side. Vertical business cards are suitable for personalized business card design due to their complicated layout and limited design information.

3. Folding business cards: Foldable business cards have half more information recording area than normal business cards. Folded business cards are rarely used in business cards because of their unique layout and difficulty in making.

According to the printing surface, it is divided according to the front and back sides of the business card printing. Each business card can be printed on one side or both sides together. The amount of printing surface is also a major factor in determining the price of a business card.

1. Single-sided printing: only one side of the business card is printed. A simple business card only needs to be printed on one side to fully express the meaning of the business card. Currently, the vast majority of domestic business cards are printed on one side.

2. Double-sided printing: Print both sides of the business card. Only when single-sided printing cannot fully express the meaning of the business card, double-sided printing is used to expand the amount of information.