"The road Dong Mingzhu has traveled is not long", which is an evaluation that describes Gree CEO Dong Mingzhu's strong style.

Goodbye to Dong Mingzhu, at the award ceremony of "Gree's 2-year Quality Witness Ambassador" held at Gree's Zhuhai headquarters in November 211. On that day, Dong Mingzhu specially put on a red dress, a black sweater, and her favorite pearl necklace around her neck. Her shoulder-length curly hair was matched with a simple modified makeup, which was elegant and dignified. However, in the process of being interviewed by the reporter of China Business News, this strong woman will be calm and resolute, which reminds the reporter of that evaluation.

"The real wealth lies not in how many billions of assets you have, but in how much social respect you have created and how many jobs and difficulties you have solved. This is the idea I have always adhered to." In Dong Mingzhu's view, "rigidity" is just a wrist, "softness" is a feeling, and both rigidity and softness can help the world.

Just Defending

In Dong Mingzhu's world, everything should be crystal clear, and she doesn't accept any "gray areas".

There are too many classic stories about Dong Mingzhu's toughness. One day in 28, Dong Mingzhu received a phone call from an old friend, hoping to return to Gree. This person had made many inventions during his previous service in Gree, and was later poached by competitors with heavy money. However, what he got was Dong Mingzhu's tough rejection.

In Gree, there is an unwritten rule: if you leave Gree, you should never expect to be accepted by this company again; On the other hand, as long as they come from other companies in the same industry, no matter how capable they are, they will not be accepted in principle. "It's not that others are not excellent, but if you only rely on others to cultivate talents, it is a greedy behavior in itself." Dong Mingzhu said.

In Dong Mingzhu's world, everything should be crystal clear, and she doesn't accept any "gray areas". Gree Electric (651, Share Bar) wrote impressively in the order of the president that "all those who pay bribes and accept bribes will be dismissed, and those with serious circumstances will be handed over to the judicial organs for handling". Dong Mingzhu's tough style has deeply influenced Gree's corporate culture.

Dong Mingzhu was asked that there are many "mother-in-law" in state-owned enterprises, so no one will interfere in your decision-making? Dong Mingzhu's answer is as always, "I am a big taxpayer in Zhuhai. I have to pay so many taxes every year. I just want to do a good job in the enterprise. Why do they interfere with me?"

It is said that an advertising company was recommended by a government leader in Gree's advertising bidding in a certain year, but it was brushed off by Dong Mingzhu in the first round of bidding. Dong Mingzhu also said confidently, "(This company) doesn't even have a perfect quotation system, so why should it bid?" At that time, many people sweated for Gree, but later facts showed that Gree didn't pay any price for it.

Dong Mingzhu believes that entrepreneurs must care for their employees and be willing to pay for the development of an enterprise: "Gree employees are highly paid, not proposed by employees, but thought of by the management in advance and then implemented through the system." But at the same time, the strict management system is also a high-voltage line, and no one can touch it, otherwise it will pay the corresponding price. "Just like pedestrians can't take the motorway, otherwise it will be chaotic. This is a very simple truth." Dong Mingzhu said.

Dong Mingzhu believes that for an enterprise and a society, the system is rigid, and it cannot be ambiguous.

She often gives an example: A few years ago, a traffic system was introduced in Shanghai. If a pedestrian ran a red light and was hit, the driver would not be responsible. However, not long after the introduction of the system, a taxi killed a teacher in a university, which caused controversy. Finally, the judicial decision came down, and the driver was still responsible. "This is a typical example of changing from time to time." (Famous sayings of celebrities.) Dong Mingzhu thinks, "Since it is a system formulated by everyone, how to stipulate it should be implemented, so as to achieve the effect of prohibiting it."

In Dong Mingzhu's view, it is impossible to rely on self-consciousness without a system, and self-consciousness is relative. If the system construction is not in place, many people will have to go with the flow, and the result is that good people become bad people. Before the system, everyone is equal, and only in this way can the system be implemented.

"Loyalty" is Dong Mingzhu's favorite word. In Gree's eight-character factory motto, loyalty comes first. "Loyalty is not simply understood as" I listen to you ",but obedience to" rules ".Loyalty to this enterprise is actually obedience to the big" Tao "and the right path." Dong Mingzhu explained this.

Soft Advocacy

Gree insists on cultivating a spirit of dedication, according to Dong Mingzhu.