1. Product positioning
Scallop Word is aimed at users of all ages who want to memorize words. Its core function is to memorize words.
2. Main interface function analysis
The entire application uses a green color scheme. The fresh and bright color combination makes the entire application look simple and elegant. Green has the meaning of health, hope, calmness and relaxation in color psychology. This symbolic meaning coincides with the atmosphere required for learning. However, given that learning is a boring and long process, adding some colors for users to choose is also a good choice to enhance the fun of the application and user activity.
The title bar contains the entrances to the homepage, community, mine, and query functions. The function of word search can be included as one of the core functions in many similar applications, but Scallop Word classifies this function as a third-level function and places it in the upper right corner with poor user experience. This is the core of the application. In terms of functions, the focus is on memorizing words and checking in, highlighting product features. However, word search is also a frequently used function in word learning and can be placed below the title bar as a separate function.
In the main functional area, memorizing words, progress, vocabulary and recommendations are displayed in order of importance in a tabbed layout structure. This method directly displays important content entrances, with fixed classification positions, making it clear where the current entrance is. It also reduces the level of interface jumps, making it easy to switch frequently between entrances.
Memorizing words is the most important core requirement of Scallop Word. Here it mainly displays the number of days the user has used the product, the number of words learned, and the number of words mastered. The purpose is to motivate users to use this product consistently. , when users continue to memorize words and see that the number of days they clock in and the number of words they have mastered continue to increase, the user will have a sense of accomplishment and will continue to use this product.
The center area displays the content that the user has clicked the longest, which is also the core function of the Scallop Dictionary - the entrance to word memorization. It also displays the total number of words learned by the user today, today's new words and today's completion defined by the user. The number of words; the position of the start button is in the best position for user operations in the entire interface, which is a good interactive experience.
The functions of speaking, listening, reading, reading, and sentence making in the lower area are an extension of the completion experience of memorizing words. In order to increase the user's ability to stay on the application for longer after achieving the purpose. Designed for much time. For developers, it increases the activity of the application. For users, after memorizing the words, it can strengthen the development of reading, listening, speaking and other aspects, and it is also more conducive to the improvement of English proficiency.
The next banner part is the entrance to paid functions for application profitability, providing live broadcasts of some English lectures. This function only accounts for a small proportion of the interface and is only targeted at a small number of users in need. group.
The "Quote of the Day" module will send users a famous quote in English every day. The upper right corner provides the function of setting this as the lock screen wallpaper. This function also increases the use of the application. A certain degree of activity.
An introductory analysis by a product novice. There are many shortcomings. I hope you can leave a message to correct me!
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