On May 12, 2016, the Review Committee of China's Top 500 Most Valuable Brands announced the 10th China's Top 500 Most Valuable Brands list, with Rongsheng ranked 264th.
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Founded in 1997, with a registered capital of 160 million yuan, it has first-class real estate development qualifications. The company mainly develops residential communities. With the care and support of leaders at all levels of the municipal party committee and government, the company has gradually developed from a simple project-based development company in the initial stage to one with strong development capabilities and good corporate reputation. The company integrates design, construction, sales and property management, and consists of marketing department, engineering department, development department, finance department, design company and property management company. The house design is excellent, the project quality is excellent, the property service is first-class, and the technical force is strong. It is a capable team that is united, hardworking, realistic, and innovative. Over the past few years, Rongsheng people have won the trust and support of the general public by relying on the spirit of "honesty, trustworthiness, seriousness, hard work, hard work, innovation, unity, and humility" and a truth-seeking and pragmatic work attitude. Rongsheng has always adhered to the policy of "people-oriented, creating high-quality products", followed a rapid and steady development path, and made its due contribution to the urban construction of Langfang City and the social and economic development.
It has been rated as "Advanced Taxpayer Collective" and "AAA Credit Enterprise" for four consecutive years. In 1997, it was awarded "Contract-abiding and Trustworthy Enterprise" by Hebei Provincial Administration for Industry and Commerce. In 1999, it was rated as "China "Real Estate Enterprise Credibility AAA Unit", was awarded "Quality and Efficiency Advanced Enterprise" by the provincial government in 2000, was awarded "Advanced Unit of Real Estate Development in the City in 2001" by Langfang Real Estate Administration Bureau, and was awarded "Advanced Unit in Real Estate Development in the City in 2001" by the Industrial and Commercial Bank of China Langfang Branch in 2002. AAA credit enterprise". In 2002, it was the first to pass the GB/T19001-2000idt ISO9001:2000 standard certification. In 2003, it was awarded the AAA level unit of China's construction system enterprise reputation in 2002-2003 in the survey and evaluation by China Credit Rating Center, China Survey and Statistics Office, and China Information News. .
The real estate industry has entered the era of brand competition, and taking brand as the core has become an important mechanism for corporate restructuring and resource reallocation. American advertising research expert Riley Wright has a famous saying: Owning the market will be more important than owning the factory. The only way to own the market is to have a brand with a dominant market position. Rongsheng's brand equity is an external value that transcends all tangible assets such as production and commodities. Establishing loyalty to the Rongsheng brand among Langfang citizens is the guarantee for the company to become bigger and stronger and actively explore the market.
The company adheres to a people-oriented approach and actively cultivates talents. The essence of competition in the future market is the competition of talents. A high-quality talent team is a necessary condition for enterprises to remain invincible in market competition. In terms of personnel management, the company gives full play to and mobilizes their professional skills and work enthusiasm, and creates a good environment for outstanding talents to display their ambitions and talents. Create a good atmosphere within the company where "people make the best use of their talents". In order to improve the management level and quality of employees, the company has invited well-known scholars and professors from universities in Beijing and Tianjin many times to give special lectures so that employees can learn the most cutting-edge knowledge and technology. It has laid a solid foundation of human resources for the scale of enterprise operation and the quality of management.
The passing rate of the community projects developed by Rongsheng is 100%. At the same time, the planning of the community pays attention to the construction of the natural environment and the humanistic environment. In the turbulent real estate market, it always maintains advanced concepts, ingenuity and considerateness. Thoughtful property management meets the needs of the majority of users for modern life quality, and truly achieves the artistic conception of "living in luxury without being hustle and bustle; enjoying tranquility without being conventional".
In 1998, the company successfully developed the Ark Garden Community in Nanjing with a total investment of 180 million yuan and a total construction area of ??97143 m2. The project was of excellent quality, with novel unit design, European architectural style in appearance, and a modern feel. Geometric skyline, carefully constructed inside, with various perfect house types ranging from 68㎡ to 157㎡, with split-level design, each facing south, bright room, bright hall, bright kitchen and bright bathroom, which fully interprets the charm of sunshine. . The community has complete supporting facilities, including kindergartens, medical clinics, clubs, large hotels, supermarkets, beauty salons, parking spaces, private garages, large enclosed markets and other supporting facilities to facilitate residents' lives.
The community environment is elegant and the carefully created natural atmosphere enables people living there to truly realize the life concept of "letting go and embracing health".