It will be a trend for e-commerce to impact the physical industry, because physical stores, as a retail model, have existed for thousands of years and cannot exist forever. E-commerce is a new thing after the technology and concept of the Internet have developed to a certain stage, which is definitely an impact on physical stores.

even so, the impact of e-commerce on physical stores is not so strong now, because e-commerce can't achieve the service experience of physical stores due to various restrictions. Now many people still go shopping on weekends, which is the best proof.

for physical stores, it is necessary to keep pace with the times and integrate into this trend, instead of complaining about who moved my cheese.

First of all, let your store be in the head of the physical store. When there is a beast chasing behind you, you don't necessarily need to beat the beast, but it is enough to beat your peers. Even if the space is squeezed in the physical store, it is the store that ranks lower in business difficulties.

Secondly, we should highlight the advantages of our own physical stores, such as better service experience, better trial, etc. These are incomparable to e-commerce now, and need to be more prominent to compete with e-commerce.

finally, it is necessary to maintain an advanced nature in the general trend, integrate into the business model of e-commerce, walk on two legs, and operate both online and offline.

The next step is to stop the physical store before it is too late. As long as there is an e-commerce to sell goods, the physical store will only have a "dead end". If there is no profit for several months or the rent can't be paid, it will be even more troublesome. If you continue to persist, it will only rob Peter to pay Paul ...

I believe many people know the impact of e-commerce on the entity. I don't say that e-commerce products are cheap. It is human nature for people to covet cheap. The most important thing is that the e-commerce era will bring a new generation of young people. Now e-commerce has spread all over our lives. Alibaba was fined 18.228 billion yuan because the most important thing is to kill big data and steal personal privacy. Is this privacy right owned by the state or by Ali? If this information is leaked out, the consequences will be unimaginable ...

Now Tik Tok and Aauto Quicker are having an impact on online shopping, and more than a dozen people can sell tens of billions of goods. If physical stores and online shopping close down, a group of people will lose their jobs, and an investor will lose all his money, resulting in a vicious circle of being sued, becoming untrustworthy and even leading to divorce ...

If online shopping and online shopping are based on fair price competition, Under the condition of product quality assurance, not only can businesses improve their services, reduce profits, but also people get benefits. We agree with both hands. If we use routines and fake and shoddy products to denigrate entities, consumers will feel that physical stores are cheat people, which will also lead to social hatred for the rich and disharmony!

The emergence of e-commerce era has made people more and more lazy, making young people not want to make money through hard work, but all want to be anchors to achieve wealth. Look at the current live broadcast room PK, mutual abuse, Simba selling fake bird's nest and other incidents emerge one after another. There are also tens of millions of fans' anchors who directly scold consumers for not buying their own products and scold you for not being his fans. They call themselves weather vanes, and fans will cry with them if they cry. The most disgusting thing is that those fans are stupid enough to pull a few.

customers are god, and finally they become so humble in order to buy those cheap goods. It's really ridiculous. Who encouraged their arrogance? What happened to this society? Can you be online celebrity by swearing? Swearing can earn millions a month. Those fans who brush gifts, you honor your parents with this money. Isn't it fragrant for your family?

At present, millions of college students and 7, master's students go to deliver takeout food, and the spread of online video has turned into a contemptible profession. What's the use of studying hard at a cold window in the next ten years? Now I'm really confused. Is it best to follow the trend of the times to train children to learn to sing, dance and curse when they are young?

Ma Yun became his own business under the pretext of "Let there be no difficult business in the world", and "Abolish some middlemen and some offline landlords". Ma Yun became the largest middleman and online landlord, and the folk usurer changed into a beautiful dress and became a borrower and spender, and released 3 billion yuan with 3 billion yuan. This is the general trend? This is social progress? Is the folk usury legal and compliant? How many investors and borrowers have been ruined by their homes, and there are countless tragedies of suicides ...

At present, 78 million people in the country are in debt of 2, per capita. Last year, 2.2 million merchants closed down, half of the shopping malls closed, the number of unemployed people increased, the number of people in debt increased, and the divorce rate increased, all of which are the results of a vicious circle ... I can be sure that it will be vulnerable if it continues!

Only the development of manufacturing industry and high technology is the most correct thing in China, because only raw materials are fundamental. I believe that the dividend of e-commerce has come to an end, and I don't think companies like Ali and Meituan are high-tech enterprises, but only business model innovation. If they continue, they will only bring disaster to the country and people, causing endless harm ...

The above are personal opinions, so don't spray them if you don't like them!

hello, friends!

of course, I got an electric shock. Now, the physical industry is really hit by e-commerce. At this time, we should not resist, but should take advantage of the trend and take the initiative to get an electric shock. In this case, we can make ourselves better. 1 current situation

judging from the current development situation, the development of e-commerce has indeed caused a great impact on the real economy. For entity enterprises, resistance is useless, and individuals can't fight against the general trend.

under such a general trend, only by actively integrating into the e-commerce economy and taking the initiative to get an electric shock can we make ourselves better off.

E-commerce not only impacts the real economy, but also provides another profit point for the real economy. If the real economy seizes this profit point, it may lead a better life.

therefore, from the current situation, the active electric shock in the real economy may be a better choice. 2 active electric shock

The active electric shock in the real economy can not only avoid the impact of e-commerce, but also provide stronger power for its own development by using e-commerce.

In today's world, changes are very rapid, and e-commerce is just a sales channel. As a real economy, as long as you can make good use of e-commerce, your development speed will be faster and you may make more money.

For example, Uniqlo took the initiative to get an electric shock, and now it is sold together offline and offline. It can be said that it reaches more people, has greater influence and has greater sales, thus enabling e-commerce to promote its own development. 3 provide more experiential services

The real economy can also attract customers by providing more experiential services. E-commerce economy has a weakness, that is, it can not provide consumers with satisfactory services immediately, which is achievable in the real economy.

for example, if you want to eat ice cream now, you can buy it in a physical store and enjoy it immediately. It tastes delicious and beautiful. However, if you buy an ice cream on the e-commerce, it may take some time to arrive, which will greatly affect your mood.

Therefore, in the future, the real economy can provide more experiential services to attract customers, which is actually difficult for e-commerce. 4 Conclusion < P > At present, e-commerce is developing rapidly and infiltrating rapidly, so resistance is of little use now. As an entity enterprise, it can only actively adapt, take the initiative to get an electric shock, and use e-commerce to serve itself, so that it can be integrated online and offline, so that e-commerce can promote its better development.

E-commerce never dies, and the two are inherently polarized. There is an e-commerce but no entity, and there is an entity without electricity. Both of them will die. @ China's Internet development is many years behind many other countries, but Internet e-commerce can be said to be the first in the world. Is it good or bad for China, as a populous country in the world, to develop e-commerce? The arrival of any business model will impact the original business model, and also directly impact the original business model and system in China. Although e-commerce makes many goods cheaper, it also makes many middlemen lose the opportunity to make money. China is a populous country, and many people and families need to have income sources, and middlemen are the choice of many people. Although the price of end products is high, everyone has the ability to make money and spend money. Living and working in peace and contentment is the foundation of the country. China has been in the fast lane of development in recent decades. In the ever-changing changes, most people are rushing with ignorance. In the overwhelming changes, many people simply can't figure out many emerging things, which makes many people very anxious and at a loss. Internet e-commerce is a new thing. When many people simply can't figure out what is going on, market resources have been divided and allocated. However, the original business model that has been impacted has left a feather all over the place. Personally, I think that the rapid development of e-commerce does more harm than good, and it is either good or suitable for everyone. Alibaba changed the life of the distributor, Pinduoduo changed the life of the factory, and Meituan changed the life of the catering industry. Moreover, these platforms all have a * * * nature, that is, they are all cross-border. Alibaba Pinduoduo does not produce a pair of shoes, and Meituan does not fry a dish. To put it bluntly, these platforms are all capitalist sickles.

first of all, there is no need to worry too much and over-amplify the impact of e-commerce on the physical industry. e-commerce has indeed squeezed the market and share of some physical industries to a great extent, but e-commerce cannot completely replace the physical industry, and even rely on the physical industry to a certain extent.

physical stores should think about themselves under the current internet economy and internet trade, embrace the advantages and convenience of e-commerce, carry out reform and innovation, and expand their business advantages while reducing costs.

first, further enhance and optimize customers' shopping experience, create a warmer and more comfortable shopping experience environment for customers, and create special marketing models such as deep experience.

second, we should further maintain customer relationship through physical store channels, enhance customer stickiness, establish close and stable communication channels with customers, and develop a stable customer base.

third, further improve and improve the after-sales quality assurance and after-sales service system, strengthen the convenience of after-sales service in physical stores, and reduce customers' doubts about the after-sales guarantee system.

fourth, on the basis of ensuring the service quality and the above three aspects, we should reduce the operating costs as much as possible, including the costs of warehousing and manpower, and reduce the impact of e-commerce on physical stores in terms of operating costs.

fifth, integrate the advantages of e-commerce and physical store sales, combine the advantages and characteristics of e-commerce, actively strengthen cooperation with e-commerce and improve the operational efficiency of physical stores.

Commentator Zhang Zhang:

Innovation and combination of online and offline.

it is undeniable that the development of e-commerce has a certain impact on the real economy. However, if you want to survive in the real economy, you need to seek development through innovation, stability through law, and interests through stability. In the case of a sluggish economic environment, the primary consideration of the real economy is how to survive and live healthily.

There are a lot of problems in the collapse of the real economy: strong reproducibility, no core competitiveness and no innovation.

I saw a case before. Let's share it: A boss opened a shoe store, mainly sports shoes, and opened three branches. Each store hired a manager. Recently, he found that there was a loss in sales. He analyzed the reasons for the investigation, decisively closed two stores, and started to run a special store. At first, it was ineffective to engage in full sales promotion activities. Then, he engaged in social activities for free, and held various sports competitions such as sprints and long-distance races at school. Then she went to the street where her shop belonged to carry out various activities, and the prize was sports shoes. Later, she cooperated with all the shops in the street with vouchers and publicized them in various online channels, which doubled her profits and became a school cooperative sports shoes supplier.

Therefore, if enterprises want to develop, innovation is the first priority, meeting the needs of consumers, and the combination of online and offline and adapting to the trend changes will go longer and further.

The reason why traditional physical stores in China are hit by e-commerce is that their own supply chain is structurally backward, that is, too many middlemen are parasitized, which leads to abnormally high prices and poor circulation. Under the impact of e-commerce, traditional physical stores have to put down their shelves and reduce their profits in order to keep a place in the market. In other words, the impact of e-commerce has promoted the optimization and upgrading of China's commodity circulation mode, and forced traditional physical stores to transform into new retail physical stores, which is a phoenix-like rebirth!

Entities should combine e-commerce to stimulate the real economy. Whoever refuses to change will be eliminated, and each era has its mission.

please make it clear that e-commerce attacks physical stores, not physical industries. The products of e-commerce transactions also come from physical factories, and it is clear that they are physical factories, not virtual factories.

This issue needs to be viewed dialectically. In China, Ma Yun's Alibaba killed a series of traditional retailers such as RT Mart, which just confirmed the sentence, "It may not be Carrefour, but e-commerce." The enemy who finally kills you is not in the same competitive dimension as you.

This is the popular concept of "dimension reduction and attack" in previous years.

However, has the physical industry really been hit by e-commerce?

the answer is no!

Let me give you an example. In Japan, e-commerce can't compete with physical stores at all. Japanese people often choose the convenience store downstairs to shop instead of buying things online. So what is the reason?

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At the same time, the latest technology and concepts are implanted, and "entertainment", "education" and "shopping" are perfectly integrated, so that the venue becomes the core of Osaka Beixin Entertainment and is fully integrated into residents' lives.

Grand Front integrates numerous new social functions, such as high-tech laboratories, university research institutes, brand museums, maker spaces, car theme pavilions, technology experience halls, exhibition gallery spaces, salon spaces and so on.

the grand front integrates various social functions, attracts a wider range of consumers, and increases consumption stickiness. Now it has become a popular tourist destination in Osaka.

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