For books about persuading others, I recommend reading "12 Must-Reads on Communication and Persuasion". Note that this book can only be obtained from its official website. Please search for the book title. The following is a reprinted book review: < /p>
The most classic book on persuasion is "12 Must-Reads on Communication and Persuasion", which contains both theory and practical experience. It is a must-have for people in the workplace to improve their persuasiveness. I haven’t read many other books, so I won’t comment on them. The book review is reproduced below, I hope it will be helpful to you:
Recommendation of persuasive books, this book can effectively improve your persuasiveness in the workplace
Go to the bookstore and you will find that about There are only a handful of persuasive books, and the content quality is average.
Persuasion is becoming more and more important for professionals. Finding suitable ways to improve communication and persuasion is what many professionals dream of. This is why the author would like to recommend "Communication and Persuasion" to everyone. Reasons why you should read this book "12 Must-read Persuasion Articles". Of course, the training materials in the 12Reads series are very good. The only drawback is that all 12Reads series books, including "12 Must-Reads on Communication and Persuasion", are only available from the 12Reads official website, and are generally priced higher than other similar books.
Persuasion is both a science and an art. The classic persuasion book "12 Must-read Communication and Persuasion" illustrates this point well. It is called science because the improvement of persuasive ability and effective persuasion are based on non-common sense scientific rules; it is called art because in addition to scientific training methods, the level of persuasion also has many perceptual things in it. Therefore, the degree of persuasiveness displayed will vary from person to person.
The basis of persuasion is communication, and good communication will also promote the effective achievement of the purpose of persuasion. "12 Must-Reads on Communication and Persuasion" integrates "communication" and "persuasion" very well. This is also where many persuasive books are lacking. Talking about persuasion without communication is undoubtedly as ridiculous as building a skyscraper without the foundation. Therefore, "12 Must-Reads on Communication and Persuasion" first pays great attention to the improvement and cultivation of communication skills, so as to achieve a qualitative improvement in the effect of persuasion.
There are also various books on communication and persuasion on the market, but most of them lack internal logic and scientificity, and the content is flashy and lacks guidance and reference value. And, the most terrible thing is that these books almost all have the common problem of deviating from actual combat and being divorced from the actual situation of enterprises and individuals. Of course, this is only based on the author's personal experience of reading books on this subject. It is not ruled out that there will be more persuasion books similar to "12 Must-Reads on Communication and Persuasion". It not only has a practical spirit, but also strives to be scientific and systematic. In these two aspects, "12 Must-Reads on Communication and Persuasion" is currently the only one that can arouse my enthusiasm.
I think the so-called ***ming is probably this kind of experience: the reading process is smooth and incisive, and often has a sense of enlightenment. The most important thing is that there must be certain training and training methods so that readers can find ways to bridge the gap. direction and ideas. And "12 Must-Reads on Communication and Persuasion" is just such a book.
Whether you understand it or have had similar experiences, it is an undeniable fact that persuasion is playing an increasingly important role in life and corporate work. Persuasion may come from superiors to subordinates, colleagues to colleagues, customers, etc. The results that were previously achievable through unskilled persuasion are becoming increasingly difficult in this era. Persuasiveness and communication skills are becoming one of the criteria for judging the qualifications of a manager or manager or even an ordinary employee.
The traditional era of management based on orders from superiors and subordinates has become a thing of the past. If you want to truly exert your leadership charisma, you need to improve your persuasiveness in the workplace in a timely manner. By reading "12 Must-read Communication and Persuasion Articles" Meaningful and valuable persuasion books can help you achieve this goal.
Extended reading:
Persuasion skills:
(1). Speak in an authoritative tone. In order to achieve this goal, you must be familiar with the content of your speech. The more and deeper you understand the topic, the more vivid and thorough your speech will be.
(2). Use simple vocabulary and short sentences. The most concise article is always the best article simply because it is the easiest to understand.
(3). Use specific and specialized vocabulary and words. The vocabulary used when speaking and the words used when issuing commands are simple, concise, to the point and easy to understand.
(4). Avoid using unnecessary words and saying useless things; there is a kind of people who usually talk a lot but talk about very few things. Don't confuse your audience with trivial or trivial matters of little value.
(5). Speak directly and to the point. If you want to achieve excellence in controlling people in all the things you say, one of the most basic requirements is: focus and don't spread your firepower.
(6).Don’t boast. Not only should you never boast or exaggerate, but you should also use your brain to give yourself some leeway when presenting your case so you don't have to worry about criticism.
(7). Do not be arrogant towards the audience. Even though you may be an authority on the topic you are speaking about, there is no reason to be patronizing to your audience.
(8). Be diplomatic and strategic. Sophistication is the ability to say the right thing at the right time and place without offending anyone. Especially when you're dealing with stubborn people or difficult issues, you need to be tactful and even diplomatic. It's easy to say and do, just treat every woman like a lady and every man like a gentleman.
(9). Give the best advice to your audience, not yourself. If you can do this, no one can take a piece of territory from your feet, and you will always be invincible.
(10). Answer all questions candidly and openly. If you can follow the nine tips I listed for you earlier, you will do this naturally
5. Famous quotes about persuasion:
"If If I can convince others, I can turn the universe." - Frederick Douglass (a famous African American leader in the 19th century and the pioneer of the feminist movement)
"Persuasion is the magic of getting what you want. Art." - Persuasion expert Dave Larkhani
"He who wins the hearts of the people wins the world." ——Ancient Chinese proverb
“Whether it is Taoism, Confucianism, military strategists, legalism, or political strategists, they all pay attention to the study of “human desire”. Because “human desire” is the starting point of all human activities, grasp this The origin that dominates everything will gain endless energy. People are the product of desire, and life is the continuation of desire. Desire is the fundamental force for the emergence and development of all human societies. Only by deeply understanding this issue can we control human desires. In persuasion, follow your heart's desires, follow the natural way, cast spells skillfully, and win every battle." - Napoleon Yang Ting, master of influence and persuasion
"The heart of the consumer is the ultimate battlefield of marketing." ——Marketing Positioning Master Trout
“If you want government to be implemented quickly, there is no better way to lead it with your own actions; if you want people to be served quickly, there is no better way to control it with the way.
"——"Confucius' Family Sayings"