1 Many times, what is really important is following our inner intuition and courage, which often determines who we become, and everything else is secondary.

2 Design is more than just how it looks and feels. Design is also how it works.

3 Without experience, you will never know the value of experience, or you will never know how to properly preserve the wealth created by experience.

4 In the first 30 years of your life, you develop habits; in the last 30 years of your life, your habits define you.

5 Your time is limited, so don’t waste it living in someone else’s life.

6. It helped that I was the only person I knew who lost $250 million in one year.

7 Sometimes my shortcoming is that I am too idealistic. Sometimes the best is the enemy of better. I will try to force the best when I should strive for better, but the result will be no progress or even regression. I don’t know when the best is needed and when just better is enough.

8 Sometimes I can’t tell the difference between what will be and what could be, and whether it should be done in one step or step by step. Balancing the ideal and the practical is where I should pay attention.

9 Live with a sense of responsibility, try to bring something meaningful to the world, and make some contribution to higher things.

In this way you will find that life is more meaningful and life is no longer boring. There are many things we need to do.

Tell others about your plans. Don’t advocate, don’t be self-righteous, and don’t be blindly fanatical. That will only scare people away. Of course, don’t be afraid to be a role model, and seize the opportunity to stand out. People know what you do.

10 It’s shameful to make those on your team who say it’s impossible feel like it can’t be achieved.

11 I firmly believe that half the difference between success and failure is sheer perseverance.

12 I'm frustrated, but not because of Microsoft's success. I'm not at all worried about their success.

The reason I'm frustrated is that despite Microsoft's overall success, they only make third-rate products.

13. Be the criterion for quality. Some people are not used to working in an environment where perfection is the norm.

14. Don’t design according to users’ bad habits, and don’t design according to programmers’ thinking.

15. Understanding what we want is the first thing we need to know. And using correct standards to judge whether the public also wants what they want is what we should be good at doing. This is what companies pay us to do. This has nothing to do with pop culture and nothing to do with fooling the masses.

16 You must find what you love.

17 Usually, people do things without thinking about why they do it or how they do it, or whether they can do it better.

They just do it because others do it, they have done it before, and it is right, not because of their own thinking.

This is a rapidly growing field, or facing strong competitors, which can lead to serious consequences.

18. Stick to good ideas and don’t let the noise of other people’s opinions obscure your true inner voice. When your idea is no longer tenable, throw it away immediately and generously. This is actually a kind of persistence.

19 I would rather take a gamble on my own vision than make a product based on what others say.

20 Sometimes when you innovate, you make mistakes. Better to acknowledge them quickly and improve upon them in other innovations.

21 We are betting on our future. We are not willing to make products that you make and I make. Let other companies do it. For us, there is always the next dream ahead.

22 Dream like tomorrow will never come again. In a life without regrets and no do-overs, use dreams as the fulcrum to resist the world, challenge mediocrity, and realize the greater self. Live according to your dreams, do what you want, change yourself, change others, and change the world!

23 You shouldn’t start a company just to be the boss, you have to really love something. Every successful company I know started because: no one believed their idea would succeed, and they ended up having to Start your own company. This is the case with Apple, as well as with Pixar and Intel. You have to love your idea and be willing to take risks for it, starting a company is hard and if you don’t have passion, sooner or later you will give up. The hardest thing I have done is starting a company, but it is also the most interesting thing.

24 No product should bring bugs to users, even if it breaks the trust of the media and delays the release time.

25 Innovation is about integrating various things together.

26 Live every day as if it were your last.

27 Do you want to sell sugar water all your life, or do you want to change the world? (In order to persuade Sculley to become Apple CEO)

28 You can’t connect the dots of life with full foresight; only when you look back will you discover the connections between the dots. connect.

Therefore, you must firmly believe that what you experience now will be connected in your future life. You have to believe in something, your intuition, destiny, life, fate...

It is this kind of faith that keeps me from losing hope, and it makes my life Be different.

29 Not everyone needs to grow their own food, and not everyone needs to make the clothes they wear. We speak languages ??invented by others and use mathematics invented by others

We use other people's work all the time. It is a great thing to use human's existing experience and knowledge to invent and create.

30 We predict that Apple Mac computer sales will be infinite. However, we do not produce for others, we produce for ourselves. We are the ones who decide whether it is good or bad. We didn't go out and do market research. We just want to make what we think is the best product we can.

31 (catchphrase) InsanelyGreat!

32 In most people's vocabulary, design means surface decoration. It's actually interior decoration. This is the fabric for the sofa curtain. But to me, nothing can be more profound than the meaning of design. Design is the ultimate soul of artificial creation that ends with self-expression using a product, or a continuous outer layer of service.

33 Sometimes, life hits you over the head with a brick. Don't lose faith. You have to find what you love most. This is true for work and the same is true for life partners. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you haven't found these things yet, keep looking and don't stop.

34 Picasso once said: Good artists copy, great artists steal. We're never ashamed to steal great ideas

I think part of what made the Macintosh great was that the people who worked on it were musicians, poets, artists, Zoologists and historians, who also happen to be some of the best computer scientists in the world.

35 There are no shortcuts to success. You have to turn excellence into a trait within you.

Maximize your gifts, talents, skills and leave everyone else behind.

Hold yourself to high standards and focus on the details that will change everything.

Becoming outstanding is not difficult. Start doing your best from now on and you will find that life will give you amazing rewards.

36 This is my secret to focus and simplicity. Simple is harder than complex, and you have to work hard to make your ideas clear and simple. But, in the end, you'll find it's worth it. Because once you make it simple, you can move mountains.

37 If you want to start your own business and you are still young, the best way is to find someone who has experience and wants to invest. He does not have to be a venture capitalist. The key is not his identity, but that he is Not experienced.

38 Your time is limited, don’t waste it repeating other people’s lives.

39 It (iTunes Music Store) will become an important turning point in the development of the music industry. It's just iconic. I'm not exaggerating at all.

40 The goal of life is the pursuit of enlightenment.

41 Everything around you that you call life is created by people who are not as smart as you. And you can change everything. You can make your own impact. You can create with your own hands things that benefit others.

42 Technology can bring people around the world closer together, now and in the future. Everything has its drawbacks and unintended consequences. The most harmful technology I have ever seen is television, but in a good way, television is the most amazing invention.

43 People have to do many things in life. At present, since we choose to do this thing, we must do it perfectly.

44 Innovation = Borrowing and Connection

45 Sometimes people worry that they will lose something. Remembering that you are going to die is the last way I know to avoid the thought. You have nothing to worry about, and there is no reason not to follow your heart.

46 Do you want to spend the rest of your life selling sugar water, or do you want a chance to change the world?

47 Only by pursuing A+ talents can we create a good team. A small team composed of A+-level talents can compete with a very large team composed of B-level and C-level talents.

48 It is better to be a pirate than to join the navy.

Steve Jobs’ classic motto

1. “The difference between a leader and a follower is innovation.”

Innovation has no limits! As long as you dare to think, nothing is impossible , think outside the box now. If you are in a rising industry, then try to find more effective solutions: more consumer-friendly, simpler business models. If you're in a shrinking industry, get out and change jobs or industries before you become outdated. Don't delay, start innovating now!

2. "Become synonymous with excellence. Many people are not suitable for environments that require outstanding qualities."

There is no shortcut to success. You have to turn excellence into a trait within you. Maximize your gifts, talents, and skills and leave everyone else behind. Hold yourself to high standards and focus on the details that will make all the difference. Becoming great is not difficult. Start doing it to the best of your ability from now on and you will find that life will give you amazing rewards.

You must do what is best for you, and do not cater to other people's tastes and do something "difficult" that is not your own. Once you "find yourself," do your best, but be fully aware of yourself and your surroundings and know when is enough.

3. “The only way to achieve greatness is to love your career. If you haven’t found a career that you love yet, keep looking and don’t give up. Follow your heart and one day you will You'll find it."

I boil this down to: "Do what I love." Find a career that brings meaning, value, and fulfillment to your life. Having a sense of mission and purpose can bring meaning, value and fulfillment to life. Not only will this be good for your health and longevity, but you'll feel good even when you're in trouble. Can you get out of bed every Monday morning and look forward to the workday? If not, then you have to search again. You will feel if you have really found it.

What dominates and governs everything is the power of law in a monarchy. In the government, it is the iron fist of the monarch that is always held high. But in a country of the people, there is also a driving hub, which is virtue. ——Montesquieu: "The Spirit of Law" and "Eighteenth-Century French Philosophy"

4. "Not everyone needs to grow his own food, and not everyone needs to make his own clothes." Clothes, we speak languages ??invented by others, we use mathematics invented by others... We are always using the results of others. It is a great thing to use the existing experience and knowledge of mankind to invent and create."

< p> Live with a sense of responsibility, try to bring something meaningful to the world, and contribute to something nobler. In this way you will find that life is more meaningful and life is no longer boring. There are many things we need to do. Tell others about your plans. Don’t advocate, don’t be self-righteous, and don’t be blindly fanatical. That will only scare people away. Of course, don’t be afraid to be a role model. Seize the opportunity to stand out and let people know what you are doing. .

5. "There is a saying in Buddhism: Beginner's mentality; having a beginner's mentality is a great thing."

Don't be confused by appearances but understand the essence of things. , the beginner’s mentality is the Zen of action. The so-called beginner's mentality means that there should be no unreasonable guesses, no expectations, no arbitrary judgments, and no prejudices. The mentality of a beginner is like that of a newborn facing the world, always full of curiosity, thirst for knowledge, and admiration.

Life is a process of choosing, choosing, and choosing again. Maybe we are satisfied with our choice because time proves it is right. Maybe we are upset about our choice because the result is not ours. What we expect, but no matter what the result of our choice is, we have to face and accept it.

6. "We believe that when watching TV, the human brain basically stops working, and when the computer is turned on, the brain starts to operate."

In the past ten years, a large number of theories have Research shows that television is harmful to the human spirit and mind. Most TV viewers know this bad habit wastes time and dulls the brain, but they choose to stay in front of the TV anyway. Turn off the TV and save yourself some brain cells. In addition, computers can also make your brain play. If you don’t believe it, talk to those who spend 8 hours a day playing first-person design games, car rally games, and role-playing games. You will also come to this conclusion. of.

The premise of life planning is that the protagonist is yourself, willing to change yourself, doing things according to your ability, referring to the opinions of your family, being kind-hearted, ambitious, and determined to act.

7. "I am the only person I know who lost $250 million in one year... This is very helpful for my growth."

Making mistakes does not mean making mistakes . There has never been a successful person who has never failed or made mistakes. On the contrary, successful people make corrections after making mistakes, and then they will not make the same mistakes next time. They regard mistakes as a warning rather than inevitable consequences. fail. Never making a mistake means never truly living.

8. “I would trade all my technology for an afternoon with Socrates.

”

For more than ten years, a large number of books about historical figures have appeared in bookstores around the world. These figures including Socrates, Leonardo da Vinci, Copernicus, Darwin and Einstein have become people’s inspirations The lighthouse, and Socrates ranked first. Cicero commented on Socrates: "He made philosophy a subject that was lifted up from the mountains and became closely related to people. "Apply Socrates' principles to your life, work, study, and people and relationships. It's not about Socrates. It's about you and how you can bring more to your life every day. Truth, goodness and beauty.

9. "I live to change the world. Are there any other reasons?"

Do you know what mission you must achieve in your life? ?Did you know that when you drink a cup of coffee or do something meaningless, these missions are gathering a layer of dust? We are born with something that indicates our desires, interests, Passion and curiosity, that's your calling. You don't need any authority to judge your calling. No boss, no teacher, no parent, no pastor, no authority can help you decide. You need to find your unique calling on your own.

10. “Your time is limited, so don’t live it for other people. Don't be limited by dogma and don't live in other people's ideas. Don't let other people's opinions influence your inner voice. The most important thing is to be brave enough to follow your heart and intuition. Only your heart and intuition know your true thoughts, and everything else is secondary. ”

Thirty. If a man falls in love with a woman, he will love her no matter how she treats him. Being gentle is also good, and being aggressive is also good. If you don’t love her, everything is wrong.

< p> Are you tired of living for others? Don't hesitate, this is your life, you have absolute autonomy to decide how to live, don't be bound by what other people do. Give yourself a chance to cultivate your own creativity. opportunities, don’t be afraid, don’t worry. Live the life of your own choice and be your own boss!

Interpretation of Steve Jobs’ classic quotes

1. Talk about computers

“ The computer follows those very simple instructions: take those numbers, add them to this number, put the result there, and check to see if the result is better than the other numbers. ’ It’s just that the computer executes these commands very quickly, say, 1 million numbers per second. When processed at this speed, the effect is very magical. ”

2. Talk about product design

“It is very difficult to let a team design products. In many cases, the public doesn't know what product they want until you show them what you've designed. "

3. The best sales slogan?

"Do you want to sell sugar water for the rest of your life, or do you want to get the opportunity to change the world? ”

Jobs wanted to poach Pepsi-Cola executive John Sculley (John Sculley), so he said these words to Sculley. Later Sculley joined Apple, but in 1985 Jobs was fired by Apple The board of directors was kicked out, and the relationship between Jobs and Sculley was also interrupted.

4. Talking about character

“I am the only person who understands the annual loss of 250 million US dollars... This is actually true. It's very character-building. ”

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