After Ma Huateng and Zhu Xiaohu “quarreled” with each other over discussing bicycle sharing, they also “quarreled” with Zhang Yiming, founder and CEO of Toutiao, in their circle of friends. The reason was that Zhang Yiming, in order to celebrate Tik Tok ranking first in the world in the Apple Store download list, posted a message on WeChat Moments and then left a message, "WeChat's excuse to block, Weishi's plagiarism and transfer cannot stop Tik Tok's pace." Perhaps this sentence angered Tencent's head Ma Huateng. Ma Huateng immediately responded that Zhang Yiming's sentence could be understood as slander, so the two business tycoons began to fight each other under public attention.

In today's society, it can be said that whoever controls the traffic will have wealth. Ma Huateng and Zhang Yiming are the well-deserved protagonists in the current traffic war, and the war between the two is extremely fierce. Tencent was once the “traffic overlord” in the mobile Internet era, firmly sitting on the throne of the social network leader. Things are different now. Tencent is losing a large number of QQ users, but Zhang Yiming's Toutiao and Douyin are catching up and taking away a lot of traffic. This is enough to put Ma Huateng under tremendous pressure.

Both Ma Huateng and Zhang Yiming are strong competitors to each other, and both are exploring the development of short videos. Competition will inevitably lead to friction, and this relationship also paved the way for their mutual hostility. Ma Huateng’s Tencent was once a leader in social networking in China, but now in the development of short videos, Weishi, headed by Ma Huateng, seems to have fallen behind in the competition with Douyin, headed by Zhang Yiming. This will inevitably make Ma Huateng lose. Zhang Yiming regarded him as an unpleasant existence.

In March 2018, WeChat banned users from sharing Douyin links, which made Zhang Yiming very angry. He naturally believed that this was Tencent's suppression of Douyin. The dispute between Tencent and Toutiao Short Video has actually started a long time ago, and there may be more disputes between Ma Huateng and Zhang Yiming over the competition for users and traffic.