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Improve your competitiveness.
Improve your competitiveness.

To improve their competitiveness, as the saying goes, the smell of wine is also afraid of the depth of the alley, and the competition in the modern workplace is becoming increasingly fierce. If you don't pay attention to self-management, the final result is one, decline or backwardness. Here are some ways to improve your competitiveness, which I hope will help you.

Enhance their own competitiveness 1 stable output of professional skills.

In the workplace, self-confidence that can make you invincible is your skill. Do your job well and cultivate irreplaceable professional quality, which is the basis of your workplace competitiveness. With this foundation, you can strive to hand over beautiful achievements in your own work, show your ability and potential strongly, try to set foot in the core work, establish your important position in the company, and thus have further development opportunities.

Create a personal brand in the workplace

Personal brand is your word of mouth in the workplace. Maybe it's your education, your achievements, your achievements ... If you have achievements, you can see them clearly, and your personal brand is your passport to the green light in the workplace.

Enlightened working attitude

Rome was not built in a day, nor did people's minds mature in a day. In the workplace, whether it is the decision-making of major issues or the supervision of self-growth, listening to your own opinions can gain more opportunities for your own development and bring more opportunities for your career.

Powerful network resources

Speaking of personal connections, many people think it is more and more important, and even regard expanding personal connections as an important thing. However, few people can establish a real personal relationship with people whose status is far from each other. Strong personal relationships are based on mutual benefit and return investment. So if you want to have these, you must establish your own value orientation, forge yourself into a valuable real gold, that is, the personal brand mentioned above, and then pass on your own value to others, so as to promote more information and value exchange and have a better future.

Improve your competitiveness. As the saying goes, the smell of wine is afraid of the depth of the alley. The competition in the modern workplace is becoming more and more fierce. If you don't pay attention to self-management, the final result is one, decline or backwardness.

How do professionals "self-market"? Some knowledgeable friends will call it 4P (product, price, channel, promotion) marketing theory, which makes people flinch. But they didn't expect that this theory, first put forward by an American old man named JeromeMcCarthy in the late 1950s, actually provided a very effective thinking framework for professionals to study how to improve their competitiveness in the workplace.

The purpose of "grafting" 4P theory into the team strategy of professionals is to help professionals understand the meaning of "self-marketing", master the implementation steps and be a special "you" in the team. The following Zhuozhong headhunting consultant introduces how to be a successful "you":

First, pay attention to self-cultivation, build a personal brand and achieve high-quality "products"

The first element of marketing is the product. As a professional, human products should constantly improve their "quality" and "brand" so as not to be "unsalable" or even regarded as "waste" in the workplace.

Let yourself become a "hot commodity" and a "well-known trademark" in the market, and become a "star" and a scarce baby in the team.

Second, both sides have their own sources, laying a "channel" to success.

Just as the sales of products are inseparable from the opening place, a professional must also strive to build a huge network, that is, his personal resources and contacts. The suggestions provided by the author are: marketers should not only "walk with their heads down", but also "look up at the road"; Not only "internal public relations", but also "external contact".

Third, pay attention to public relations and show the means of "promotion"

Promotion is not only applicable to enterprises, but also to personal brand management.

Whenever there are hot events in the industry, you can be interviewed by the media as an industry expert, or attend various salons and forums and other important occasions everywhere. Don't miss every opportunity to show your face. When you have important customers, don't forget to attend, talk easily and increase your "exposure".

There is a famous saying: "It is your personal responsibility to show yourself. You must let others know who you are and what you have done. " . Therefore, attention itself is wealth.

Maybe you don't have the opportunity to be interviewed by reporters, and no one invites you to participate in important activities, then you can only "stand on your own two feet". However, professionals may wish to do it themselves, write a lot of professional-related articles and post them, and people will reprint them constantly, which will naturally increase their popularity over time.

Fourth, make your "price" strategy carefully.

How do professionals price themselves? In its price strategy, quotation and discount are the core.

The backbone of the R&D department of a famous planning company, but he later volunteered to be transferred to the marketing department. As the saying goes, "Man struggles upwards", but this man didn't-what people around him "don't understand" is that his income has been reduced by nearly half. Is he such a fool to belittle himself?

In fact, this man is not stupid at all. He is actually very smart. He wants to know the whole product from beginning to end, but he lacks experience in the marketing department. Explain to me that I used to spend at least two years "making up lessons". So I am more familiar with the real operation of the enterprise. Although it was almost a' discount sale' to ask for a transfer in a large enterprise at first, this experience will help him add value later. Because later, he constantly proposed products to solve the actual needs of customers, and his outstanding performance was promoted to department manager.

As a professional, if it includes the right product, the right price, the right channel strategy and the right promotion strategy, it will be a successful team's "self-marketing" strategy combination. This has formed a more obvious brand distinction with others.

A professional's career needs to spend a lifetime of time and energy to "market"-that is himself. Like selling products, this undertaking contains rich contents: competition, skills, success and setbacks. In the team, you can cry or laugh, but don't back down. Pessimistic experience, optimistic life, do a steady career with silent consciousness.

Improve their own competitiveness 3. Improve the competitiveness of the team.

First, the team's performance objectives are clear and performance-oriented.

The construction of the team should first define the performance objectives of the team, and then take the performance objectives as the guidance. Each team member should define the team's performance goals and action plans, and take the performance goals as the guidance. Team members should form the same beliefs and views on the performance goals of the team, so as to establish the rules of the game for the team operation.

Second, improve professional quality and strengthen professional learning.

The improvement of personnel quality is the premise and guarantee to achieve performance goals. Teams from top to bottom, especially managers, should have excellent basic qualities, constantly strengthen their study and enrich themselves. Only by constantly enriching your learning team can we create more "miracles".

Third, multi-directional communication to build mutual trust.

Team managers and members, members and members should build bridges of communication, build mutual trust, * * * learn, * * * develop, * * * grow and create brilliant career together.

1, with the development of the team, managers and members. Communication is particularly important. Understand the situation and exert influence. Managers should understand the personality of team members, then make good use of them according to different people, reduce conflicts and enhance coordination through reasonable combination. Managers communicate with members, motivate members, build mutual trust, let everyone see that they can do it, and then let team members participate more in the decision-making process of goals, and fully mobilize the enthusiasm and creativity of each member.

2. Communication and coordination among team members. Members have different values, personalities and ways of dealing with the world. They should fully communicate, further adjust each other's mentality and accurately position their roles, combine personal goals with work goals, and make clear what they want to do and how to do it.

Fourth, give full play to team cohesion and lead the team forward.

Team cohesion is an invisible spiritual force, an invisible bond that closely connects team members. The cohesion of the team comes from the inner motivation and values of the team members, which is the highest embodiment of the team spirit. Its performance has two aspects:

External performance, team members' sense of honor and team status. The sense of honor of the team mainly comes from the work goal, and the team is born and exists for the work goal. Therefore, it is necessary to set higher goals to lead the team forward, so that team members can form a unified and strong understanding of the work objectives and stimulate their sense of honor for their team.

Internal performance, integration among team members and team morale. People are people in society, and good interpersonal relationship is the lubricant of efficient team. Therefore, effective measures must be taken to enhance the integration and affinity among team members and form high team morale.