1. The product operation is going up the stairs, and the capital operation is going up the elevator. Going up the elevator is completely different from going up the stairs. Your company doesn't need to produce products at all. You have to get rich by "marrying a wife" (assets). You don't have to have children by yourself, your daughter-in-law will do it for you.
2. How deep the abyss of this world is, everyone dares to jump. The key is to bottom out. Dare you jump into the washbasin if you can't see the end?
3. What is a good project? One is not afraid of outsiders, and the other is not afraid of fellow villagers. Compared with outsiders, compared with fellow villagers, compared with characteristics and grades.
4. Tangible assets consume variable costs, while intangible assets enjoy sunk costs; The value-added of tangible assets depends on integration, while the value-added of intangible assets depends on fission; The less tangible assets are divided, the more intangible assets are divided; Tangible assets grow by order of magnitude, while intangible assets grow by geometric order; Tangible assets become rich in one generation, while intangible assets become rich overnight.
5, the child's milk is not enough to eat, you can hire a wet nurse, but this does not mean that you have to marry the wet nurse home.
6. We would rather have a third-rate master plus a first-rate translator than a first-rate master plus a third-rate translator, at least the former is much more cost-effective than the latter.
7. If you want to open a successful restaurant in China, you must let your wife take care of the cashier, otherwise it will be difficult for you to plug the financial loopholes. The reason why Chinese restaurant chains are difficult to grow is that there are not enough wives.
8. I never fell in love with my business. If your business is a pig, and pigs are kept and sold, how can you fall in love with it?
9. An enterprise is like a train on the track, it can't stop at the sign. The key to choosing customers is to build a website. You can only catch customers who are willing to get on the bus at the station you set.
10. In this world, some people like to turn small truths into big truths, while others like to turn big truths into small truths. I belong to the latter.
1 1. The enterprise can be a son, so the money from venture capital will be rich if you marry a daughter-in-law. If you lack any assets, marry a daughter-in-law with any assets. If you marry her, you will have everything. Marry her a "three wives and six concubines", have a rich family, and then drag a group of wives and children to the market.
12, venture capital, is a small money to fight for big money, four or two to dial a thousand pounds, playing with the risk lever, playing with the heartbeat.
13, an enterprise is crushed to death by assets, which is the financial crisis of this enterprise; If thousands of enterprises are supported by assets, it is the world financial crisis, and almost all the closed enterprises are supported to death.
14, asset acquisition is a transaction. Marry your daughter to get a bride price, and then use the bride price money to marry your son. Even rural farmers can play this trick, let alone entrepreneurs.
15, half the enterprises are dead. Because they only learned to invest, but they didn't learn to raise money. Investment is to be a "grandfather" and financing is to be a "grandson". They just want to be grandfathers, not grandsons. They ate a lot of assets, couldn't swallow them, couldn't spit them out, and finally choked to death.
16, China, with the best relationship and the most unreliable relationship. You can get it done once or twice by connections, which just proves that you found money by your feet. But if you want to get things done by relationships every time, it is equivalent to walking to collect RMB and summing up a set of experiences, and treating a rare thing as a business model that can be replicated successfully.
17, pass the parcel, the first round will feel lucky, the second round will feel worried, the third round should feel afraid, from the game to acrobatics. If you can quit the game before the third round, you can avoid being the last fool to take over.
18. The definition of buying and selling is ultimately related to the liquidity of assets. We usually call it buying, in which assets with strong liquidity are exchanged for assets with weak liquidity; It is called selling assets with weak liquidity in exchange for assets with strong liquidity; The transaction between assets with equal liquidity is called replacement.
19, capital operation is the transaction of capital and assets, capital for assets is called investment, and assets for capital is called financing. Its specific performance is asset merger and acquisition.
20. In financial calculation, the accuracy of data is not important at all. Data is used for communication. There is only one language in the world that needs no translation, and that is 10 Arabic numerals.
2 1. The business philosophy of traditional enterprises is: tangible assets are skin, intangible assets are hair, and the word-of-mouth of products is only an accessory created by asset scale. The business philosophy of modern enterprises is: intangible assets are the foundation, tangible assets are the purpose, and asset scale is only a prop to win product reputation.
22. Loyalty and persistence are not the nature of capital. Capital believes in hooliganism, and its nature is easy virtue. Who wants to change his mind? Without mobility, there is no security.
23. The primary and secondary markets of capital are based on the formal secondary market. It's like both Party A and Party B are girlfriends developed from a normal relationship. Because Party A finally got married and became a wife, and Party B became a third party. Without a legal spouse as a reference, there would be no concept of "mistress".
24. What is economic transformation? The form of transformation is drastic asset merger. You can either eat others or be eaten by others.
25. House Law: Never let a technician write a manual, even if he developed the product. Inventors and users have completely different ideas.
26. Whether diversification strategy is a pie or a trap is related to the liquidity of assets. For assets with strong liquidity, diversification strategy is beneficial and can prevent risks; For assets with poor liquidity, diversification strategy is harmful and a trap.
27. There are two financing methods, one is equity financing and the other is debt financing. Equity financing is a broken leg to change cars, and debt financing is unable to make ends meet; Equity financing is to exchange space for time, while debt financing is to exchange time for space.
28, according to the picture, cut the foot to fit the shoe, in China idioms are used to describe the derogatory term of dogmatism, but the world's classic business model is established with these two principles.
29. Industrial investment is a "husband" and financial investment is a "lover". A lover will live with you, but never marry you. You mustn't expect your lover to be loyal to love. He will sell you one day, and then take the money to find another lover.
30, so fall in love first, then get married, and it is best to marry the children. You should discuss the divorce conditions before you get married.
3 1. In risky games, we are always catching a shadow that we don't want to catch, and we are deploying a war that we don't want to win. The greatest achievement is to work in vain, and the greatest victory is miscalculation.
32. Doing a project requires depth, while selling a project requires simplicity. Depth and simplicity are two completely different skills.
33. You can't taste good fruit by following the crowd. When people in Beijing are riding bicycles, you should also buy a car to walk in front of the crowd. But when all Beijingers get on the bus, you'd better buy a bike so that you can still run in front of the crowd.
34. Yang Bailao can't repay Huang Shiren's debt by selling tofu all his life. He can only turn over completely if he sells Xi 'er.
35. Partners and employees are different. Employees, like children, can tailor their shoes and adapt themselves to their roles through training. A partner, like a wife, can't be trained, but can only choose and act according to the plan. Choosing the wrong person is like marrying the wrong wife. If you go home without children, the result will definitely be unhappy.
36. Entrepreneurs should emphasize specialization and capitalists should emphasize diversification. You can play the entrepreneur with your right hand and the capitalist with your left hand. Grasp the main business with the right hand and implement the specialization strategy; Open a fund with your left hand and implement a diversified strategy. The funds spilled from the right hand are handed over to the left hand for management, and then the left hand is financed when the right hand is short of money.
37. Establishing a cooperation model requires a game. In addition to being prepared for a win-win situation, both sides need two things: scissors in the left hand and needle and thread in the right hand. Scissors are used to defend the bottom line, and needle and thread are used to bridge differences.
Most investors are "customers". They only vote with their feet, not their hands. Irresponsibility is their shortcoming and their greatest advantage. They will throw a lot of money at you, but they never ask about your housework.
39. Comparing the results of project packaging to a building, data is its foundation, creativity is its framework, and concept is its decoration. These three elements are indispensable and complement each other.
40. A successful person does nothing more than three things: things that others can't think of, things that others can't do, and things that others don't want to do.
4 1, choose investment projects, products are arrows, employees are bows, and customers are targets. In the relationship between the three, the core is the product. Its motivation comes from employees and its target is target customers. All three have been chosen, and the relationship has been straightened out. There is no reason not to win.
42. You didn't marry the business when it was booming. Now that the financial crisis is coming, does anyone want to change hands? You missed the youth of the enterprise. You didn't marry a girl when she was in a loving mood. Now that she is old, will anyone marry her?
43. Bravely meet the tide of asset mergers and acquisitions and keep an open mind: when you become "Lao Zi", marry Lenovo and Haier; when you fail to become "Lao Zi", marry Lenovo and Haier. If you have such lofty aspirations, you will be invincible in the world.
44. The basic trading rules in this market are formulated by the buyer, but the financing strategy planning is often planned by the seller. That is to say, in chess, the basic rules of horse to grandson and elephant to field are formulated by the buyer, but the strategic plan of implementing or sinking the gun comes from the seller. People in China often say: There are policies at the top and countermeasures at the bottom. Investors make policies (rules) on the Internet; Financiers are planning countermeasures (tactics).
45. Archimedes said: Give me a lever and I can move the earth. Fund management companies are such a lever, and tens of thousands of dollars can mobilize hundreds of millions of funds.
46. Investment and financing are the essential contents of capital operation, and asset acquisition and corporate restructuring are the concrete manifestations of capital operation. If investment and financing are compared to the warp and weft of capital operation, asset merger and reorganization is a fabric interwoven with warp and weft.
47. Enterprises can be daughters, dress up to attract leading enterprises, and marry themselves wholeheartedly to leading enterprises. If they can't be kings, we will be princesses, marry into rich families and change our surnames to husbands.
48. Many partners who start a business together, because they have not established a good cooperation model, can help each other in the same boat in the first year and cooperate together in the second year. In the third year, they have been in a strange strange bedfellows. In the fourth year, they began to fight with each other. In the fifth year, they should die together.
49. Competition at the technical level helps you win time, competition at the market level helps you win space, and competition at the capital level helps you win the strategic initiative. If you have a lot of money, you can buy whatever you want and do whatever you want. In the language of martial arts novels, the competition at the capital level is the highest martial arts.
50. The role of speculators in the stock market is to level the price difference and resist risks, so it is their mission to be locked in. When adjusting the market, the hand of God needs a large number of victims to fill the gap between supply and demand in the market with their property and bodies.
5 1, the idea of single win is like the rules of chess, and you live and die; Win-win thinking is like the rules of Go. You live, and I live. Shopping malls are like battlefields, but they are also different from battlefields. On the battlefield, we should talk about the principles of chess, and on the market, we should talk about the principles of Go.
52. Bragging should be principled. You can blow a calf into a bull, but you can't blow a horse into a cow. The former is bragging and the latter is lying: the former is "contradictions among the people" and the latter is "contradictions between ourselves and the enemy".
53. In China, the formal secondary market was born first, and then the first-and-a-half markets such as the local property rights exchange center and the New Third Board came into being. It's like a first-love girlfriend becoming a wife in one step, but the wife can't meet the demand, so she has the role of "mistress".
54. They also married three wives and six concubines. Lascivious belongs to offensive diversification, eating bowls and watching pots to see who is more beautiful than his wife; People who keep their jobs belong to defensive diversification, in order to raise children and prevent old age, carry on the family line and reduce the risk of fragrance loss.
55. From product operation to capital operation, there is a layer of paper in the middle. If it is broken, everything will be figured out. Nothing more than selling products in the past and selling enterprises now; I used to work hard, but now I sell myself.
56. Seek perfection for unfinished business and compromise for completed business. Its nature is easy to change, and it will prosper when it sees different thoughts. Without mobility, there is no security.
57. You can serve one god forever or all the gods temporarily, but you can't try to serve all the gods forever. You can only provide limited services to customers, and companies that want to catch everything often can't catch anything.
58, the main occupational risks, shared by assets; The risk of asset diversification is decomposed by equity diversification; The loss of equity diversification is compensated by asset diversification.
59. Before signing the contract, both parties should make an abacus, and the abacus should be called to the other party; After signing the contract, one party should use an abacus, only his own.
To sum up the main rules of the capital game in one sentence, I only need four words: deliver the parcel. What did the parcel pass? Two things: one is risk, and the other is income.