I am happy to thank: "thank you, beautiful woman, the things in Qijia live room are quite good!" " "
Xiaomi found a bosom friend: "Yes, yes!"
……
Ordinary daily life, many young women, like me, are full of trust in the things in the live broadcast room for no reason.
In the explosive copy, the author uses authoritative people to endorse the quality of this product to win the trust of customers. This is the so-called authority transfer method.
In real life, consumers buy a certain commodity, which is a vote of confidence with real money, and it is also the highest level of trust.
Therefore, only when we believe in a product will we buy it.
Merchants also understand this truth. Many of them are confused: "I know my product is great, but how can I convince others?"
In the explosive copy, the author always thinks that permission transfer is a very good method. A complete authorization transfer method requires two steps:
The first is to shape the lofty position of authority. Professional, advanced, influential, and a big bull in the industry. The higher the status, the more convincing.
For example, if we recommend a book and say that it won the Nobel Prize in Literature, its status is beyond doubt, and readers will not hesitate to believe that this book is a high-quality book.
The second is to describe the high standards of authority. It is not easy for ordinary people to reach. This is mainly because some authoritative organizations are not so well known. We can describe in detail how powerful this authority is, and the products that can achieve this powerful authority are naturally good products.
For example, the Pulitzer Prize, many people may not know. We can introduce that the Pulitzer Prize in the United States is the most valuable award in the media industry, which is equivalent to the Oscar in the film and television industry.
Back to the mask we talked about at the beginning, we may not be familiar with the specific brand, but with the authoritative recommendation of Li Jiaqi (many people believe in Li Jiaqi), we all believe that this mask is easy to use. This is a good performance of power transfer.
Have you learned?